Apple Headphones
FailThe top 5 brands take 100% of clicks, so Apple Headphones is a Fail.
- Flapen Score
- 42 / 100Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 4442
- Market size
- £2.0M/yr466K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 69%top-5 click share · 4 brands · 16 sellers
Flapen Score
Apple Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Apple Headphones is stronger. Inside it, weaker.
Market
The Apple Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Headphones 466K times last year and spent an estimated £2.0M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 466K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £2.0Ma year
- Peak month
- November2.3× the quietest month
- Top search term
- apple headphones410K searches a year
02 · Price
A sale here is worth £197.06.
Listings sell for £197.06 on average, from £6.67 to £395.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £197.06 that is £99K to £148K a year per listing.
- Average price
- £197.06above the $15 to $100 sweet spot
- Price range
- £6.67–£395.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £99K–£148K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Headphones, Earphones & Accessories. It carries 4,349 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Headphones, Earphones & Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,349per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 17 months
Products
Top Apple Headphones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Midnight
- Price
- £363.20
- Rating
- 4.5/5
- Reviews
- 1,626
- Age
- 1y ago
Apple EarPods with 3.5mm Headphone Plug (2024)
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 2,879
- Age
- 2y ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalised Spatial Audio Live Translation Bluetooth Headphones for iPhone - Midnight
- Price
- £395.46
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 4mo ago
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Starlight
- Price
- £362.90
- Rating
- 4.5/5
- Reviews
- 1,626
- Age
- 1y ago
Apple EarPods with Lightning Connector (2024)
- Price
- £15.38
- Rating
- 4.3/5
- Reviews
- 11,945
- Age
- 2y ago
Trending
estimated 90-day click momentum
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalised Spatial Audio Live Translation Bluetooth Headphones for iPhone - Blue
- Price
- £392.78
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 4mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalised Spatial Audio Live Translation Bluetooth Headphones for iPhone - Midnight
- Price
- £395.46
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 4mo ago
Apple EarPods with 3.5mm Headphone Plug (2024)
- Price
- £15.40
- Rating
- 4.5/5
- Reviews
- 2,879
- Age
- 2y ago
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Starlight
- Price
- £362.90
- Rating
- 4.5/5
- Reviews
- 1,626
- Age
- 1y ago
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Blue
- Price
- £358.12
- Rating
- 4.5/5
- Reviews
- 1,626
- Age
- 1y ago
Newest
by launch dateApple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalised Spatial Audio Live Translation Bluetooth Headphones for iPhone - Midnight
- Price
- £395.46
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 4mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalised Spatial Audio Live Translation Bluetooth Headphones for iPhone - Blue
- Price
- £392.78
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 4mo ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio HighFidelity Sound USBC Charging
- Price
- £164.88
- Rating
- 4.5/5
- Reviews
- 9,233
- Age
- 10mo ago
RORSOU C6 Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headphones 60H Playtime Lightweight Folding Deep Bass Comfort Fit Ear Cups Headset with Mic for iPad/Travel/PC/Home Silver
- Price
- £21.47
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 1y ago
Apple AirPods Max Wireless Over-Ear Headphones Pro-Level Active Noise Cancellation Transparency Mode Personalised Spatial Audio USB-C Charging Bluetooth Headphones for iPhone Midnight
- Price
- £363.20
- Rating
- 4.5/5
- Reviews
- 1,626
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Apple94%
- Tech Sense Lab2%
- RORSOU2%
- Beats2%
- Open — no brand owns it (0%)
Demand
Apple Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Apple Headphones search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple headphones410K/yr
- headphones apple40K/yr
- apple headphone14K/yr
- headphone apple3K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Headphones
We read the reviews and the return reasons for every product selling here.
“Stopped working after a week of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Headphones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data