Apple Headphones

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

466K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

2.1%

Market size, estimated

£2.0Ma year

Peak month

November2.3× the quietest month

Top search term

apple headphones410K searches a year

Listings sell for £197.06 on average, from £6.67 to £395.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £197.06 that is £99K to £148K a year per listing.

Average price

£197.06above the $15 to $100 sweet spot

Price range

£6.67–£395.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£99K–£148K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Headphones, Earphones & Accessories. It carries 4,349 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#48in Headphones, Earphones & Accessories

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,349per listing

Listings tracked

15

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

17 months