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Apple Fast Charger Plug and Cable

Fail

Shoppers spend only $14K a year here, so Apple Fast Charger Plug and Cable is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£14K/yr14K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
67%top-5 click share · 14 brands · 21 sellers

Flapen Score

Apple Fast Charger Plug and Cable against its category

The dotted line is the Electronics & Photo average. Past it, Apple Fast Charger Plug and Cable is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Fast Charger Plug and Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Fast Charger Plug and Cable 14K times last year and spent an estimated £14K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
8.9%
Market size, estimated
£14Ka year
Peak month
December1.7× the quietest month
Top search term
apple fast charger plug and cable9K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £7.76 to £18.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £10.83 that is £0 to £1K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£7.76–£18.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #103 within Chargers. It carries 4,870 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#103in Chargers
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,870per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top Apple Fast Charger Plug and Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Ailawuu24%
  • KTDRJN17%
  • AINPOW14%
  • UGKENT11%
  • Apple9%
  • SEVENGO6%

Demand

Apple Fast Charger Plug and Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Apple Fast Charger Plug and Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging38%+1.85

Not charging

Doesnt charge

Not fast charger

Durability20%−0.23

Broke after a week

Does not last

Broke after one month

Functionality-Overall8%−0.09

Not working properly

Doesnt function

Did not work

Quality-Overall8%+0.88

Must be cheap poorly made product being passed off as being quality

Awful quality

Absolutely low quality product

Heating5%−0.05

Got extremely hot

too hot to handle

The charger overheats

Love

Charging49%+1.85

charges iPhone quickly

Charges fast

Fast Charger

Quality-Overall16%+0.88

Very good quality plugs

Good Quality

Looks well made

Value For Money13%+1.23

Excellent value

Good value for money

fair price

Advertised Vs Actual Product10%+0.72

Works as promised

Very good, just as announced

Product as described

Socket/Port/Plug2%−0.03

Good USB adapter

Plug is nice

I like the fact it has a usb socket too

Return

0.9% Return rate 11% Fixable by listing

Charging44%█▇▇██▇

Not charging

Doesnt charge

Not fast charger

Compatibility-Overall15%▆████▇

saying not compatible

iPhone said was incompatible

sadly it doesnt work with any other devices

Size-Overall10%▆▆▇▆█▇
Functionality-Overall10%██▇▇▅▆

Not working properly

Doesnt function

Did not work

Connectivity-Overall5%▅▆███▆

Connection broken

It is the wrong connection

Poor quality product - could be dangerous with loose connection

FAQ

Common Apple Fast Charger Plug and Cable questions

Answered from the same tracked data.