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Apple Charger Cable and Plug

prices mostly outside the sweet spot ($5.99–$14.53) — Apple Charger Cable and Plug doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 19Growth 22Conversion 96Competition 31Returns 96Price range 0Avg price 28Brand share 51Review moat 39Quality gap 85
This niche Category average

Is Apple Charger Cable and Plug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Charger Cable and Plug is a £76K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–May–Jul. Verdict: Skip it — 47/100.

Apple Charger Cable and Plug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 13.3% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr10K
Search volume / yr-5.5%61K
Conversion rate13.3%
Avg price£9.35

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 26
Top-5 product click share66%
Open market26%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)5· 5 succeeded
Avg rating4.2★
Avg reviews2,631

Top Apple Charger Cable and Plug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

  • Ailawuu26%
  • KTDRJN21%
  • Bimker13%
  • UGKENT10%
  • SEVENGO5%
  • AYNGWRNB4%

Apple Charger Cable and Plug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR13.3%Products20Brands16Top 5 Brands74%OOS Rate15.1%Rating4.2★Reviews2,631Avg BSR#151
1K800Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jul · busiest ÷ quietest = 2.1×

Top Apple Charger Cable and Plug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • iphone 12 charger cable and plug15K/yr
  • iphone 14 fast charger cable and plug6K/yr
  • iphone 11 charger plug and cable9K/yr
  • wall charger iphone6K/yr
  • iphone charger and plug fast charge5K/yr
  • iphone 13 fast charger cable and plug5K/yr
  • apple iphone 13 charger plug and cable5K/yr
  • iphone pro max charger4K/yr
  • iphone 12 fast charger cable and plug4K/yr
  • iphone plug and charger3K/yr

What reviews say buyers love and hate about Apple Charger Cable and Plug

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Charging54%

Great Charger

Value For Money13%

Excellent value

Quality-Overall13%

Good quality

Advertised Vs Actual Product8%

Product as described

Socket/Port/Plug2%

Two ports for multiple changing leads great item

What buyers complain about

89% of reviews
Charging36%

Stopped charging

Durability24%

Broke in a week

Quality-Overall10%

I dont like this itam too much low quality

Functionality-Overall6%

Not working properly

Socket/Port/Plug3%

plug does not work already

Apple Charger Cable and Plug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging
47%
2Compatibility-Overall
14%
3Size-Overall
10%
4Functionality-Overall
9%
5Connectivity-Overall
5%

Common Apple Charger Cable and Plug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Charger Cable and Plug 47/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -5.5% over the last 90 days.
Search demand for Apple Charger Cable and Plug on Amazon United Kingdom peaks in Mar–May–Jul, where the busiest month runs 2.1× the quietest.