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Apple Charger Cable and Plug

Fail

Prices span $5.99–$14.53, mostly outside the sweet spot, so Apple Charger Cable and Plug is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£76K/yr61K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
66%top-5 click share · 16 brands · 26 sellers

Flapen Score

Apple Charger Cable and Plug against its category

The dotted line is the Electronics & Photo average. Past it, Apple Charger Cable and Plug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Charger Cable and Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Charger Cable and Plug 61K times last year and spent an estimated £76K. The top 5 brands take 74% of clicks. Demand peaks in Mar–May–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
13.3%
Market size, estimated
£76Ka year
Peak month
March2.1× the quietest month
Top search term
iphone 12 charger cable and plug15K searches a year

02 · Price

A sale here is worth £9.35.

Listings sell for £9.35 on average, from £5.99 to £14.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.35 that is £2K to £5K a year per listing.

Average price
£9.35under the $15 to $100 sweet spot
Price range
£5.99–£14.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #151 within Chargers. It carries 2,631 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#151in Chargers
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,631per listing
Listings tracked
20

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Apple Charger Cable and Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

  • Ailawuu26%
  • KTDRJN21%
  • Bimker13%
  • UGKENT10%
  • SEVENGO5%
  • AYNGWRNB4%

Demand

Apple Charger Cable and Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Apple Charger Cable and Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone 12 charger cable and plug15K/yr
  • iphone 14 fast charger cable and plug6K/yr
  • iphone 11 charger plug and cable9K/yr
  • wall charger iphone6K/yr
  • iphone charger and plug fast charge5K/yr
  • iphone 13 fast charger cable and plug5K/yr
  • apple iphone 13 charger plug and cable5K/yr
  • iphone pro max charger4K/yr
  • iphone 12 fast charger cable and plug4K/yr
  • iphone plug and charger3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Charger Cable and Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%+2.83

Stopped charging

Charges extremely slow

Not charging

Durability24%−0.38

Broke in a week

Didnt last

Broke after one month

Quality-Overall10%+0.32

I dont like this itam too much low quality

Absolutely low quality product

Bad quality

Functionality-Overall6%−0.09

Not working properly

Doesnt function

Did not work

Socket/Port/Plug3%−0.04

plug does not work already

One plug stopped working

plug not fit for purpose

Love

Charging54%+2.83

Great Charger

Charging amazingly good

Fast Charger

Value For Money13%+1.03

Excellent value

Great value

Value for Money

Quality-Overall13%+0.32

Good quality

Build quality feels solid

Looks well made

Advertised Vs Actual Product8%+0.59

Product as described

As advertised

does exactly what its supposed to do

Socket/Port/Plug2%−0.04

Two ports for multiple changing leads great item

Plug is nice

Dual Ports are Perfect: Having two ports on each plug means I can charge my phone

Return

0.9% Return rate 12% Fixable by listing

Charging47%█▇▇▇▇▇

Stopped charging

Charges extremely slow

Not charging

Compatibility-Overall14%▅█▇▇█▇

Despite apparently being compatible with my I phone and also my Husbands & childrens I phones, it is not

saying not compatible

neither of the adapters work at all

Size-Overall10%▅▇▆▆█▇
Functionality-Overall9%██▇▇▆▇

Not working properly

Doesnt function

Did not work

Connectivity-Overall5%▄▆▇█▇▆

Poor cable connection

Weak connection

the connection does not work

FAQ

Common Apple Charger Cable and Plug questions

Answered from the same tracked data.