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Anker Soundcore

Fail

The top 5 brands take 100% of clicks, so Anker Soundcore is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£3.8M/yr1.3M searches / yr
90-day growth
+23.0%search demand this quarter
Competition
56%top-5 click share · 3 brands · 38 sellers

Flapen Score

Anker Soundcore against its category

The dotted line is the Electronics & Photo average. Past it, Anker Soundcore is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anker Soundcore market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anker Soundcore 1.3M times last year and spent an estimated £3.8M. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
3.0%
Market size, estimated
£3.8Ma year
Top search term
bose speaker392K searches a year

02 · Price

A sale here is worth £100.61.

Listings sell for £100.61 on average, from £15.93 to £497.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £100.61 that is £101K to £126K a year per listing.

Average price
£100.61above the $15 to $100 sweet spot
Price range
£15.93–£497.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£101K–£126K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #82 within Portable Sound & Video. It carries 26,744 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#82in Portable Sound & Video
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
26,744per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Anker Soundcore products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£189K£378K£566K£755K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

0%

  • soundcore36%
  • Bose33%
  • Anker30%

Demand

Anker Soundcore search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Anker Soundcore search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bose speaker392K/yr
  • anker speaker203K/yr
  • soundcore speaker142K/yr
  • anker soundcore95K/yr
  • bose bluetooth speaker73K/yr
  • soundcore p40i44K/yr
  • anker bluetooth speaker44K/yr
  • bose soundlink42K/yr
  • bose speakers33K/yr
  • anker speaker bluetooth25K/yr

Reviews and returns

What reviews say buyers love and hate about Anker Soundcore

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality10%+2.37

Poor sound quality

doesn't sound great

Scratchy Sound

Bass6%+0.15

Lacks Bass

a little bass heavy

Not much bass

Charging5%−0.03

doesnt hold any charge

it's not charging

doesn't hold a charge

Noise Level5%−0.03

It is very loud

loud

Not loud enough

Audio Volume5%−0.02

very low sound

Volume is either too quiet or too loud

The volume control doesn't work

Love

Audio Quality38%+2.37

Amazing clear sound

the sound is decent

AMAZING SOUND

Value For Money12%+0.92

Great value

Excellent Value for Money

Brilliant for the money

Quality-Overall10%+0.50

The build quality is excellent

Amazing quality

Decent build quality

Battery Life5%+0.13

Long battery life

Good battery

Battery life is amazing

Bass4%+0.15

Great bass

Clear audio, proper volume and very decent bass

Sound is clear with good bass

Return

1.9% Return rate 10% Fixable by listing

Audio Quality26%▇█▇▇▇▇

Poor sound quality

doesn't sound great

Scratchy Sound

Connectivity-Overall9%█▇▅▅▇▆

They won't connect

Constantly disconnects after about 10 seconds

It is a bit of a pain getting them to pair

Size-Overall8%▆▅▇▅█▇

Fit- terrible

sounds much bigger

Small size

Noise Level7%▆▆██▆▆

It is very loud

loud

Not loud enough

Speaker7%█▅▄▄▆▆

I was very disappointed with this speaker which didn't work

Awful speaker

Not an impressive speaker

FAQ

Common Anker Soundcore questions

Answered from the same tracked data.