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37

american to uk plug adapter

Skip it

Prices mostly outside the sweet spot ($2.34–$12.03) — this niche doesn't clear our bar today.

Market size 10Growth 18Conversion 97Competition 19Returns 97Price range 0Avg price 19Brand share 38Review moat 30Quality gap 40

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,513.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad£6.90

avg listing price — sweet spot $15–$100

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 37K searches

Price range

Bad£2.34–£12.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, american to uk plug adapter is a £41K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

american to uk plug adapter market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
£35K–£41K
units × avg price
Conversion rate
15.9%
Avg BSR
#94
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.7%
Avg brand age
39 months
Avg seller age
225 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • MyTravelPal28%
  • SHUOMAO21%
  • MaxRenard17%
  • LENCENT10%
  • XGKEGS7%
  • Omivine4%
  • Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -13.0% search growth over the last 90 days.
2K1KHoliday '24Spike '25Black Friday '25Holiday '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Top american to uk plug adapter search terms

  • american to uk plug adapter17K/yr
  • american plug adapter usa to uk14K/yr
  • canada to uk plug adapter6K/yr
All search terms

Top american to uk plug adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£8K30%£12K40%£16K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about american to uk plug adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product25%

“As described”

Quality-Overall19%

“Good Quality and delivered on time”

Value For Money11%

“Good price”

Socket/Port/Plug10%

“The USB sockets were great too”

Ease Of Use5%

“Ease Of Use”

Charging5%

“charges quickly”

Portability4%

“Perfect plug to travel with”

Size-Overall3%

“It fits securely”

Efficiency3%

“does its job well”

Compatibility-Overall2%

“Works just as it should in a UK 3 pin mains socket”

What buyers complain about

Functionality-Overall13%

“Do not do the Job”

Durability12%

“broke very quickly”

Socket/Port/Plug12%

“doesnt accept US plugs”

Size-Overall11%

“it sometimes fits loosely”

Quality-Overall11%

“Average quality”

Compatibility-Overall6%

“Doesn't fit us adapter”

Value For Money5%

“They are cheap for a reason”

Flammable4%

“One caught on fire”

Charging3%

“I wouldn't trust it enough to leave items charging over night or when going out”

Ease Of Use2%

“Unable to use it anymore”

Top return reasons

Compatibility-Overall23%
Size-Overall21%
Functionality-Overall20%
Socket/Port/Plug11%
Defective Material/Parts6%
Charging6%
Connectivity-Overall3%
Quality-Overall3%
Advertised Vs Actual Product2%
Value For Money1%

Common questions

Is american to uk plug adapter profitable to sell on Amazon United Kingdom?
The niche generates £41K/yr across 13 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (37/100).
How competitive is the american to uk plug adapter niche?
11 brands and 21 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in american to uk plug adapter?
Top complaints mined from reviews: Functionality-Overall, Durability, Socket/Port/Plug. The return rate is 0.5%.
When does demand for american to uk plug adapter peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the american to uk plug adapter niche?
Listings span £2.34–£12.03; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 3,514 reviews — the moat a new listing must climb.