Airtag Holder
MaybeReturns run at only 0.9% of orders. But products sell for $6.83 on average, outside the sweet spot, so Airtag Holder is a Maybe.
- Flapen Score
- 52 / 100Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 4452
- Market size
- £522K/yr938K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 46 sellers
Flapen Score
Airtag Holder against its category
The dotted line is the Electronics & Photo average. Past it, Airtag Holder is stronger. Inside it, weaker.
Market
The Airtag Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Airtag Holder 938K times last year and spent an estimated £522K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £522K a year.
- Searches, last 12 months
- 938K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £522Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- airtag holder291K searches a year
02 · Price
A sale here is worth £6.83.
Listings sell for £6.83 on average, from £3.14 to £18.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.83 that is £14K to £17K a year per listing.
- Average price
- £6.83under the $15 to $100 sweet spot
- Price range
- £3.14–£18.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within GPS, Finders & Accessories. It carries 5,563 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in GPS, Finders & Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,563per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Airtag Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SCALLOP Airtag Holder with Wire Cable Durable-Resistant-Secure Airtag Keyring 360Protective AirTag Case Accessory for Keys Key Ring Luggage Compatible Apple Air tag
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 2y ago
Belkin Apple AirTag Holder with Key Ring Secure Case for AirTag - Black
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 35,820
- Age
- 5y ago
PESTON AirTag Holder Keyring IP67 Waterproof Case for Apple AirTag 1 & 2
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 845
- Age
- 11mo ago
ONEONTA Air Tag Holder IP68 Waterproof Air Tag Keyring Hard TPU Air Tags Case 360 Full Protection Air Tag. Holder with Key Ring For Apple Air Tag Gps Tracker Devices
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 976
- Age
- 3y ago
TNSNK for AirTag Holder Keyring 1 Pack Black
- Price
- £3.23
- Rating
- 4.5/5
- Reviews
- 1,133
- Age
- 1y ago
Trending
90-day click momentum
UNBREAKcable Holder for Apple AirTag (4 Pack) - TPU Protective Case with 304 Stainless Steel Twist Lock Carabiner Clip Anti-Lost Waterproof Snug Fit Anti-Scratch 4 Colours
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 1,168
- Age
- 1y ago
oakxco for Airtag Keychain Silicone Airtag Holder with Key Ring Air Tag Cover Cute Accessories for Kids Luggage Car Dog Collar Car Compatible with Apple Airtag Case Waterproof Cream Stone
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 1,009
- Age
- 2y ago
SCALLOP Airtag Holder with Wire Cable Durable-Resistant-Secure Airtag Keyring 360Protective AirTag Case Accessory for Keys Key Ring Luggage Compatible Apple Air tag
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 2y ago
ONEONTA Air Tag Holder IP68 Waterproof Air Tag Keyring Hard TPU Air Tags Case 360 Full Protection Air Tag. Holder with Key Ring For Apple Air Tag Gps Tracker Devices
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 976
- Age
- 3y ago
ONEONTA 2 PACK Air Tag Holder IP68 Waterproof Air Tag Keyring Hard TPU Air Tags case 360Full Protection Air Tag. Holder with Key Ring For Apple Air Tag gps tracker devices
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 976
- Age
- 3y ago
Newest
by launch date
Joremx for AirTag Holder Keyring for AirTag 2nd/1st 4 Pack
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 6mo ago
PESTON AirTag Holder Keyring IP67 Waterproof Case for Apple AirTag 1 & 2
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 845
- Age
- 11mo ago
AirTag Holder Keyring 4-Pack IP67 Waterproof Case for Apple AirTag 1 & 2
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 11mo ago
TNSNK for AirTag Holder Keyring 1 Pack Black
- Price
- £3.23
- Rating
- 4.5/5
- Reviews
- 1,133
- Age
- 1y ago
UNBREAKcable Holder for Apple AirTag (4 Pack) - TPU Protective Case with 304 Stainless Steel Twist Lock Carabiner Clip Anti-Lost Waterproof Snug Fit Anti-Scratch 4 Colours
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 1,168
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
46
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
23%
- PESTON19%
- Belkin16%
- ONEONTA15%
- SCALLOP12%
- ColorCoral8%
- UNBREAKcable7%
Demand
Airtag Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Airtag Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- airtag holder291K/yr
- airtag keyring156K/yr
- air tag holder80K/yr
- apple airtag holder58K/yr
- air tag. keyring54K/yr
- airtag case52K/yr
- air tag case36K/yr
- air tag keyring30K/yr
- apple tag holder26K/yr
- apple airtag keyring28K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fell apart after a week
Broke after 2 days
Broke within a week
Not good quality
Cheap quality
Cheaply made and poor quality, not got for purpose and was returned
Bigger than expected
not fit for purpose
Holder arrived with a seal which was clearly too large
So without the screen its waterproof functionality is compromised
Isnt water proof
Not waterproof very disappointed
It comes across more like a thin synthetic material
The biggest issue is the material
Material came off with in a week
Love
Excellent product
A great product, well made and functional
Seems well made
Good value for money
well worth the price
good price
Does what it says
As described
Does the job
Fits perfectly
super easy to fit
Great tight fit
The clips that attach the holders are very strong
Sturdy little holder
Sturdy and well made
Return
0.9% Return rate 50% Fixable by listing
Bigger than expected
not fit for purpose
Holder arrived with a seal which was clearly too large
Not good quality
Cheap quality
Cheaply made and poor quality, not got for purpose and was returned
Not as advertised
definitely a case of false advertising in my book
Its advertised as leather, but it definitely doesnt feel like real leather
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag Holder questions
Answered from the same tracked data.