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Airtag Holder

Maybe

An estimated 0.9% of orders come back. But products sell for $6.83 on average, outside the sweet spot, so Airtag Holder is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£522K/yr938K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
48%top-5 click share · 16 brands · 46 sellers

Flapen Score

Airtag Holder against its category

The dotted line is the Electronics & Photo average. Past it, Airtag Holder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airtag Holder 938K times last year and spent an estimated £522K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £522K a year.

Searches, last 12 months
938K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
8.2%
Market size, estimated
£522Ka year
Peak month
December2.1× the quietest month
Top search term
airtag holder291K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £3.14 to £18.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £6.83 that is £14K to £17K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£3.14–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within GPS, Finders & Accessories. It carries 5,563 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in GPS, Finders & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,563per listing
Listings tracked
28

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Airtag Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

46

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 93%

Open market

23%

  • PESTON19%
  • Belkin16%
  • ONEONTA15%
  • SCALLOP12%
  • ColorCoral8%
  • UNBREAKcable7%

Demand

Airtag Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Airtag Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • airtag holder291K/yr
  • airtag keyring156K/yr
  • air tag holder80K/yr
  • apple airtag holder58K/yr
  • air tag. keyring54K/yr
  • airtag case52K/yr
  • air tag case36K/yr
  • air tag keyring30K/yr
  • apple tag holder26K/yr
  • apple airtag keyring28K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Holder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
0.9%of orders come back
“Fell apart after a week”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Airtag Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data