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Airpods Pro 2 Case

Fail

Demand is soft, at -25.3% this quarter, so Airpods Pro 2 Case is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£181K/yr678K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 18 sellers

Flapen Score

Airpods Pro 2 Case against its category

The dotted line is the Electronics & Photo average. Past it, Airpods Pro 2 Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airpods Pro 2 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airpods Pro 2 Case 678K times last year and spent an estimated £181K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
3.0%
Market size, estimated
£181Ka year
Peak month
December2.9× the quietest month
Top search term
airpods pro 2 case236K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £2.46 to £23.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.86 that is £4K to £7K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£2.46–£23.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #98 within Headphones, Earphones & Accessories. It carries 3,323 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#98in Headphones, Earphones & Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,323per listing
Listings tracked
22

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Airpods Pro 2 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

23%

  • Inesore24%
  • KOKOKA21%
  • Uluck12%
  • ESR9%
  • ORNARTO6%
  • OTOPO5%

Demand

Airpods Pro 2 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Airpods Pro 2 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airpods pro 2 case236K/yr
  • airpods pro case90K/yr
  • airpod pro case95K/yr
  • airpod pro 2 case85K/yr
  • air pod pro case16K/yr
  • airpods pro 2 case cover18K/yr
  • airpods pro 1 case11K/yr
  • airpods pro 2nd generation case11K/yr
  • air pods pro case10K/yr
  • apple airpods pro case12K/yr

Reviews and returns

What reviews say buyers love and hate about Airpods Pro 2 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.12

Broke after 2 weeks

now has broken fully with barely any use

Not durable

Charging14%−0.06

Stopped charging and overheats

it is now not charging

just randomly doesnt charge now

Size-Overall11%+0.70

Too big for the Airpods

Doesn't fit very well

it doesn't fit my Airpods well

Quality-Overall10%+1.62

Poor and cheaply made

Really bad quality

Poor

Functionality-Overall7%−0.05

only one side works

Not working anymote

Doesnt work consistently

Love

Quality-Overall24%+1.62

Great build quality

Good quality

No complaints

Size-Overall15%+0.70

Fits perfectly

This case fits perfectly

Very good product fit my AirPod Im happy with this brand thank you

Value For Money10%+0.37

Good value

Overall worth it

Good value for money

Ease Of Use6%+0.53

easy to use

It makes it easy to keep the case

Easy to put AirPods in

Charging5%−0.06

Wireless charging still works flawlessly after 3 months of daily use

Easy to charge too

the charging speed is impressive

Return

2.0% Return rate 43% Fixable by listing

Size-Overall34%▆█▄▅▆▅

Too big for the Airpods

Doesn't fit very well

it doesn't fit my Airpods well

Charging19%▃▃▅▇▅█

Stopped charging and overheats

it is now not charging

just randomly doesnt charge now

Compatibility-Overall11%▆▄▇▄█▄

Not compatible

Didnt sync for me

Functionality-Overall8%▄▂█▃▃▆

only one side works

Not working anymote

Doesnt work consistently

Quality-Overall6%█▆▇█▃▃

Poor and cheaply made

Really bad quality

Poor

FAQ

Common Airpods Pro 2 Case questions

Answered from the same tracked data.