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Airpods 3rd Generation Case

Fail

Shoppers spend only $44K a year here, so Airpods 3rd Generation Case is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£44K/yr122K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
58%top-5 click share · 14 brands · 18 sellers

Flapen Score

Airpods 3rd Generation Case against its category

The dotted line is the Electronics & Photo average. Past it, Airpods 3rd Generation Case is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airpods 3rd Generation Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airpods 3rd Generation Case 122K times last year and spent an estimated £44K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.9%
Market size, estimated
£44Ka year
Peak month
September3.1× the quietest month
Top search term
airpods 3 case38K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £3.13 to £23.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.36 that is £0 to £936 a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£3.13–£23.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£936
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #177 within Headphones, Earphones & Accessories. It carries 3,363 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
25.4%
Average rank
#177in Headphones, Earphones & Accessories
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,363per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Airpods 3rd Generation Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

18%

  • MHYALUDO33%
  • Uluck15%
  • R-fun11%
  • elago10%
  • AHASTYLE9%
  • Rodkedc5%
  • Open — no brand owns it (8 brands, 18%)

Demand

Airpods 3rd Generation Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Airpods 3rd Generation Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airpods 3 case38K/yr
  • airpod 3 case19K/yr
  • airpod case 3rd generation13K/yr
  • airpods 3rd generation case13K/yr
  • airpod 3rd generation case7K/yr
  • airpods case 3rd generation6K/yr
  • airpods 3 rd generation case9K/yr
  • airpods gen 3 case3K/yr
  • airpods 3rd generation case cover3K/yr
  • 3rd generation airpods case3K/yr

Reviews and returns

What reviews say buyers love and hate about Airpods 3rd Generation Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.15

Doesnt fit

definitely too big

Does not fit and collects dust

Quality-Overall14%+0.86

Terrible product feels cheap

Poor quality

Rubbish quality and product

Charging11%−0.08

No wireless charging support

Doesnt support wireless charging

However, doesn't support magsafe charging

Functionality-Overall6%−0.05

Goes on quite squint, although this doesn't affect usability

Doesnt work

Did not work not a good product

Adhesion/Stickiness5%−0.05

Damaged and missing adhesive

doesnt have any of the adhesive needed to attach to the AirPods

Doesnt close and any bits stick to it

Love

Quality-Overall24%+0.86

This case is well made

The build quality feels solid

Great quality

Size-Overall14%−0.15

Fits perfectly

Fits my AirPods Pro perfectly

Fits the AirPod case perfectly

Value For Money9%+0.89

affordable protection for your AirPods Pro 3 case

good value for money

a great price

Drop/Impact Protection7%+0.61

protection from scratches

Great case offering good protection

Excellent Protection and Great Value

Strength7%+0.61

It feels strong

Feels sturdy with AirPods in this

Very robust

Return

2.5% Return rate 50% Fixable by listing

Size-Overall45%██▇█▆█

Doesnt fit

definitely too big

Does not fit and collects dust

Compatibility-Overall14%█▆▇▄█▆
Charging10%▄▆▆█▇▄

No wireless charging support

Doesnt support wireless charging

However, doesn't support magsafe charging

Quality-Overall8%▃▅█▄▄▆

Terrible product feels cheap

Poor quality

Rubbish quality and product

Functionality-Overall5%█▄▃▃█▅

Goes on quite squint, although this doesn't affect usability

Doesnt work

Did not work not a good product

FAQ

Common Airpods 3rd Generation Case questions

Answered from the same tracked data.