Airpods

Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14.8M a year.

Searches, last 12 months

6.3M

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

3.7%

Market size, estimated

£14.8Ma year

Peak month

December2.5× the quietest month

Top search term

airpods4.1M searches a year

Listings sell for £63.55 on average, from £9.51 to £164.88. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £63.55 that is £953K to £1.3M a year per listing.

Average price

£63.55inside the $15 to $100 sweet spot

Price range

£9.51–£164.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

£953K–£1.3M

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #17 within Headphones, Earphones & Accessories. It carries 19,502 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

89%

Out of stock, average day

4.6%

Average rank

#17in Headphones, Earphones & Accessories

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,502per listing

Listings tracked

9

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months