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Airpod Case

Fail

Demand is soft, at -19.4% this quarter, so Airpod Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£85K/yr598K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
44%top-5 click share · 18 brands · 19 sellers

Flapen Score

Airpod Case against its category

The dotted line is the Electronics & Photo average. Past it, Airpod Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airpod Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airpod Case 598K times last year and spent an estimated £85K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
598K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
1.6%
Market size, estimated
£85Ka year
Peak month
December2.7× the quietest month
Top search term
airpod case231K searches a year

02 · Price

A sale here is worth £8.76.

Listings sell for £8.76 on average, from £3.40 to £28.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.76 that is £876 to £2K a year per listing.

Average price
£8.76under the $15 to $100 sweet spot
Price range
£3.40–£28.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£876–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #155 within Headphones, Earphones & Accessories. It carries 3,074 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#155in Headphones, Earphones & Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,074per listing
Listings tracked
30

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Airpod Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

19

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

30%

  • KOKOKA25%
  • MHYALUDO12%
  • TNSNK9%
  • Reownest9%
  • Inesore8%
  • Uluck7%

Demand

Airpod Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Airpod Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airpod case231K/yr
  • airpods case134K/yr
  • air pod case36K/yr
  • airpod case 2nd generation20K/yr
  • air pods case16K/yr
  • apple airpods case29K/yr
  • airpod case cover17K/yr
  • airpod cases16K/yr
  • earpods case9K/yr
  • airpods case 2nd generation13K/yr

Reviews and returns

What reviews say buyers love and hate about Airpod Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging20%−0.12

Doesnt charge at all

Because I am unable to charge vis a cable

difficult to charge

Durability12%−0.10

Broke quickly

Poor durability

Broken after 1 week

Size-Overall12%

Doesnt really fit

Does not fit and collects dust

Doesnt fit AirPods

Quality-Overall12%+0.48

Terrible product feels cheap

Rubbish quality and product

Poor quality

Functionality-Overall8%−0.07

Doesnt work

just randomly stopped working

they are not working

Love

Size-Overall18%

Great fit - item stays secure

Fits perfectly

Easy to fit

Quality-Overall17%+0.48

Good quality case

Decent quality

Excellent product

Value For Money10%+0.85

Great product for the price

Good value for money

Good value for money

Advertised Vs Actual Product7%+0.41

Does the job

As described

Exactly as pictured

Drop/Impact Protection6%+0.46

Great Protection and Perfect Fit

Great little case, fits and protects well

protection for my airpods

Return

1.2% Return rate 53% Fixable by listing

Size-Overall43%█▇▆▆▇█

Doesnt really fit

Does not fit and collects dust

Doesnt fit AirPods

Compatibility-Overall11%▄▃▆▇█▅

Doesnt work with real AirPods

Isnt compatible with both sides of the airpods

Charging11%▅▄█▅▅▃

Doesnt charge at all

Because I am unable to charge vis a cable

difficult to charge

Quality-Overall7%▃▇▆▄▅█

Terrible product feels cheap

Rubbish quality and product

Poor quality

Functionality-Overall7%▅█▄▄▆▄

Doesnt work

just randomly stopped working

they are not working

FAQ

Common Airpod Case questions

Answered from the same tracked data.