Is ag13 batteries profitable to sell on Amazon United Kingdom?

The niche generates £119K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (35/100).

How competitive is the ag13 batteries niche?

8 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in ag13 batteries?

Top complaints mined from reviews: Battery Life, Value For Money, Durability. The return rate is 0.2%.

When does demand for ag13 batteries peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the ag13 batteries niche?

Listings span £2.72–£5.97; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 7,813 reviews — the moat a new listing must climb.

ag13 batteries

Skip it

Prices mostly outside the sweet spot ($2.72–$5.97) — this niche doesn't clear our bar today.

Conversion

Incredible24.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£119K

£119K/yr · 114K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,812.78

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Avg price

Bad£4.31

avg listing price — sweet spot $15–$100

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Price range

Bad£2.72–£5.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ag13 batteries is a £119K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ag13 batteries market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £108K–£129K; units × avg price
Conversion rate: 24.3%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.3%
Avg brand age: 77 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5 Plus62%
Tanatare9%
Duracell7%
Beidongli5%
Bonai5%
LiCB5%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -30.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top ag13 batteries search terms

ag13 batteries68K/yr -24.1%18.7% conv.
ag13 button cell battery20K/yr -46.0%16.4% conv.
ag138K/yr -17.9%14.5% conv.
ag13 battery11K/yr -30.1%13.1% conv.
ag13/lr44 batteries 1.5 v7K/yr -45.0%22.5% conv.

All search terms

Top ag13 batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LR44 AG13 A76 357 SR44 L1154 1.5V Alkaline Button Cell Batteries (10 Pack) High Capacity Coin Batteries for Watches Key Fobs Toys & Small Electronics

5 Plus£2.724.6★12,495 rev

LR44 AG13 A76 357 303 SR44 L1154 LR1154 1.5V Alkaline Button Cell Batteries (20 Pack) High Capacity Coin Batteries for Watches Toys Key Fobs & Small Electronics

5 Plus£3.824.6★12,495 rev

Tanatare LR44 Battery 40-Pack 1.5V Alkaline Button Cell Batteries AG13 A76 SR44 357 303 for Watches Toys Calculators Hearing Aids 5-Year Shelf Life Long-Lasting Performance a76 battery

Tanatare£5.974.5★711 rev

DURACELL LR44 (8 Pack) Specialty Alkaline Battery 1.5V (A76) +50% EXTRA LIFE For Thermometers Flashlights Watches Security Systems & Medical Devices 5Year Storage Guarantee - Leak Prevention

Duracell£4.904.7★17,237 rev

LR44 AG13 357 303 SR44 Battery 1.5V Button Coin Cell Batteries 3-Year Warranty

Beidongli£3.664.5★1,654 rev

Newest

by launch date

25 PCS LR44 AG13 357 303 SR44 A76 Battery 1.5V Button Coin Cell Batteries for Small Electronics

wowpower£2.7333 rev

9mo ago

Tanatare LR44 Battery 40-Pack 1.5V Alkaline Button Cell Batteries AG13 A76 SR44 357 303 for Watches Toys Calculators Hearing Aids 5-Year Shelf Life Long-Lasting Performance a76 battery

Tanatare£5.97711 rev

2y ago

LR44 Battery AG13 1.5V Alkaline Button Cell Coin Batteries 357 A76 SR44 for Watch Toys No Mercury 32pcs 3 year warranty (lr44-32pcs)

avmzvo£4.165,163 rev

4y ago

LR44 AG13 357 303 SR44 Battery 1.5V Button Coin Cell Batteries 3-Year Warranty

Beidongli£3.661,654 rev

4y ago

BONAI 50-Pack LR44 Alkaline Button Cell Batteries 1.5V A76 AG13 LR44 Equivalent Leak-Proof Seal Design for Watches Toys and Calculators

Bonai£5.942,018 rev

5y ago

What buyers say about ag13 batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money42%

“Excellent value for money”

Battery Life16%

“long battery life”

Advertised Vs Actual Product16%

“Exactly as pictured & described”

Quality-Overall11%

“Good product Good quality quick delivery recommend you buy from this seller thank you”

Size-Overall4%

“Perfect fit”

Durability3%

“they hold up remarkably well”

Ease Of Use3%

“Easy to Use”

Compatibility-Overall1%

“Ease of use;compatibility”

Functionality-Overall1%

“My little torch now works again”

Charging1%

“Charged Up”

What buyers complain about

Battery Life28%

“Very poor batteries”

Value For Money14%

“Cheapest around”

Durability12%

“Not long lasting”

Functionality-Overall10%

“Didnt work”

Size-Overall5%

“Didn't fit”

Touch/Button Controls3%

“Large button batteries”

Adhesion/Stickiness3%

“A sticky label to protect contact impossible to remove”

Ease Of Use2%

“No use”

Quality-Overall2%

“Low quality”

Audio Quality1%

“did not sound correctly”

Top return reasons

Size-Overall77%

Functionality-Overall10%

Compatibility-Overall3%

Battery Life3%

Durability2%

Certifications2%