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Ag13 Batteries

Fail

Prices span $2.72–$5.97, mostly outside the sweet spot, so Ag13 Batteries is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£119K/yr114K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
84%top-5 click share · 8 brands · 11 sellers

Flapen Score

Ag13 Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Ag13 Batteries is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ag13 Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ag13 Batteries 114K times last year and spent an estimated £119K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 24.3% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
24.3%
Market size, estimated
£119Ka year
Peak month
December6.5× the quietest month
Top search term
ag13 batteries68K searches a year

02 · Price

A sale here is worth £4.31.

Listings sell for £4.31 on average, from £2.72 to £5.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.31 that is £6K to £9K a year per listing.

Average price
£4.31under the $15 to $100 sweet spot
Price range
£2.72–£5.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #157 within Household Batteries, Chargers & Accessories. It carries 7,813 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#157in Household Batteries, Chargers & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,813per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Ag13 Batteries products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£71K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

7%

  • 5 Plus62%
  • Tanatare9%
  • Duracell7%
  • Beidongli5%
  • Bonai5%
  • LiCB5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ag13 Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Ag13 Batteries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ag13 batteries68K/yr
  • ag13 button cell battery20K/yr
  • ag138K/yr
  • ag13 battery11K/yr
  • ag13/lr44 batteries 1.5 v7K/yr

Reviews and returns

What reviews say buyers love and hate about Ag13 Batteries

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Value For Money”
28%of negative reviews mention “Battery Life”
0.2%of orders come back
“Very poor batteries”
A buyer, on “Battery Life”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ag13 Batteries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data