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Ag13 Batteries

Fail

Prices span $2.72–$5.97, mostly outside the sweet spot, so Ag13 Batteries is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£119K/yr114K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
84%top-5 click share · 8 brands · 11 sellers

Flapen Score

Ag13 Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Ag13 Batteries is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ag13 Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ag13 Batteries 114K times last year and spent an estimated £119K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
24.3%
Market size, estimated
£119Ka year
Peak month
December6.5× the quietest month
Top search term
ag13 batteries68K searches a year

02 · Price

A sale here is worth £4.31.

Listings sell for £4.31 on average, from £2.72 to £5.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.31 that is £6K to £9K a year per listing.

Average price
£4.31under the $15 to $100 sweet spot
Price range
£2.72–£5.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #157 within Household Batteries, Chargers & Accessories. It carries 7,813 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#157in Household Batteries, Chargers & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,813per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Ag13 Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£71K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • 5 Plus62%
  • Tanatare9%
  • Duracell7%
  • Beidongli5%
  • Bonai5%
  • LiCB5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ag13 Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Ag13 Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ag13 batteries68K/yr
  • ag13 button cell battery20K/yr
  • ag138K/yr
  • ag13 battery11K/yr
  • ag13/lr44 batteries 1.5 v7K/yr

Reviews and returns

What reviews say buyers love and hate about Ag13 Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life28%−0.16

Very poor batteries

draining the battery

Batteries did not last very long at all

Value For Money14%+2.71

Cheapest around

which are a lot more expensive

As price was so low didnt send back so cannot judge the customer service

Durability12%−0.03

Not long lasting

Firstly hard to comment on longevity

I've no idea how long these will last of course

Functionality-Overall10%−0.07

Didnt work

Never worked

Disappointed as one pack of 10 did not work at all

Size-Overall5%+0.11

Didn't fit

Way too big yet it says the size I wanted

these are small

Love

Value For Money42%+2.71

Excellent value for money

Excellent value

Fair price

Battery Life16%−0.16

long battery life

Batteries are working well

Batteries all good at a very good

Advertised Vs Actual Product16%+1.11

Exactly as pictured & described

As advertised

Exactly as advertised

Quality-Overall11%+0.78

Good product Good quality quick delivery recommend you buy from this seller thank you

Good Quality

They seem well made

Size-Overall4%+0.11

Perfect fit

easy to fit

Perfect pack size

Return

0.2% Return rate 78% Fixable by listing

Size-Overall77%▆▆▇█▆█

Didn't fit

Way too big yet it says the size I wanted

these are small

Functionality-Overall10%█▄▂▄▆▁

Didnt work

Never worked

Disappointed as one pack of 10 did not work at all

Compatibility-Overall3%▁█▁▄▁▆
Battery Life3%▄▃█▁▁▁

Very poor batteries

draining the battery

Batteries did not last very long at all

Durability2%█▁▅▁▁▁

Not long lasting

Firstly hard to comment on longevity

I've no idea how long these will last of course

FAQ

Common Ag13 Batteries questions

Answered from the same tracked data.