Skip to content

Ac Adapter

Fail

Prices span $3.57–$10.67, mostly outside the sweet spot, so Ac Adapter is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£32K/yr88K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
47%top-5 click share · 30 brands · 36 sellers

Flapen Score

Ac Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Ac Adapter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ac Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ac Adapter 88K times last year and spent an estimated £32K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
5.3%
Market size, estimated
£32Ka year
Peak month
December2.5× the quietest month
Top search term
ac adapter35K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £3.57 to £10.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.96 that is £696 to £2K a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£3.57–£10.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£696–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #184 within Power Accessories. It carries 185 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#184in Power Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
185per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Ac Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

36

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

47%

Top 20: 80%

Open market

35%

  • SZZKtech27%
  • Yisica14%
  • Zolt14%
  • CKDSA4%
  • MEETTIKEY3%
  • Generic3%

Demand

Ac Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ac Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ac adapter35K/yr
  • ac dc adapter plug12K/yr
  • dc adapter7K/yr
  • dc plug5K/yr
  • acdc adapter4K/yr
  • ac charger2K/yr
  • ac power adapter3K/yr
  • ac adaptor3K/yr
  • dc power adapter3K/yr
  • ac plug3K/yr

Reviews and returns

What reviews say buyers love and hate about Ac Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.18

Didn't work

not working

it doesn't work at all

Charging16%−0.11

do not use this charger

doesn't actually charge any of them

Doesn't fit in any of the 4 things I needed to charge

Durability10%−0.09

It blew off after 2 weeks of having it

Stopped working after 2 weeks

Broke within 24 hours

Quality-Overall9%+0.09

Cheap chinesium

Cheap rubbish

Rubbish

Heating7%−0.05

runs slightly warm

Shocking - it has always run very hot

OVERHEATING TO QUICK

Love

Value For Money18%+1.01

Good value

excellent value

Good value for money

Advertised Vs Actual Product15%+1.71

As advertised

Worked as expected

Works as intended

Quality-Overall13%+0.09

Good Quality

Quality of device looks good, feels solid

The quality feels solid and reliable, and it was very easy to set up

Charging8%−0.11

I find this power supply charging adapter, to come in really handy

battery charger with no problems

The best charging clog on the market

Socket/Port/Plug8%+0.47

plug in and worked ok

Good plugs good price

so its flexible if you move between sockets or setups

Return

3.5% Return rate 32% Fixable by listing

Size-Overall30%█▇▇▇▇▇

Although it does sort of fit

wire is short

Doesn't fit propery or work properly

Compatibility-Overall24%▇█▇▇▆▇

Its says its compatible with Phillips shoe lighting it really doesnt

Functionality-Overall15%█▇██▇▆

Didn't work

not working

it doesn't work at all

Charging13%▆▆▇█▇█

do not use this charger

doesn't actually charge any of them

Doesn't fit in any of the 4 things I needed to charge

Defective Material/Parts5%▆▅▅▄▇█

FAQ

Common Ac Adapter questions

Answered from the same tracked data.