Is ac adapter profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 38 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (43/100).

How competitive is the ac adapter niche?

30 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in ac adapter?

Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 3.5%.

When does demand for ac adapter peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the ac adapter niche?

Listings span £3.57–£10.67; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.

ac adapter

Skip it

Prices mostly outside the sweet spot ($3.57–$10.67) — this niche doesn't clear our bar today.

Review moat

Great185.03

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Avg price

Bad£6.96

avg listing price — sweet spot $15–$100

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Market size

Bad£32K

£32K/yr · 88K searches

Price range

Bad£3.57–£10.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ac adapter is a £32K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ac adapter market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £35K–£42K; units × avg price
Conversion rate: 5.3%
Avg BSR: #184
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 11.0%
Avg brand age: 25 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

47%

Top 20: 80%

Open market

35%

SZZKtech27%
Yisica14%
Zolt14%
CKDSA4%
MEETTIKEY3%
Generic3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top ac adapter search terms

ac adapter35K/yr -13.1%3.5% conv.
ac dc adapter plug12K/yr -25.2%5.6% conv.
dc adapter7K/yr -14.8%4.4% conv.
dc plug5K/yr -7.0%4.7% conv.
acdc adapter4K/yr -0.6%5.0% conv.
ac charger2K/yr +34.3%4.5% conv.
ac power adapter3K/yr -10.1%3.4% conv.
ac adaptor3K/yr -0.5%3.2% conv.
dc power adapter3K/yr +0.0%2.7% conv.
ac plug3K/yr +5.9%4.5% conv.

All search terms

Top ac adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SZZKtech 12v ac adapter power supply charger with 8 DC plug tips ac to dc12v 2a 1.5a 1a 800ma 600ma 500ma 400ma 200ma 100ma power cord 12volt converter inverter ac-dc adapter

SZZKtech£6.634.4★409 rev

12V 2A DC Power Supply UK Plug AC Adapter with 8 DC Plug Tips Converter Driver AC 100-240V Supply to DC 12V AC to DC Converter Adapter Transformer for CCTV Camera USB 3.0 HUB LED Lights

Yisica£6.184.2★32 rev

Zolt 12W Universal Power Adapter 3V 4.5V 5V 6V 7.5V 9V 12V Power Supply AC DC Adaptor for Household Electronics 1000mA Max.

Zolt£9.484.4★1,081 rev

12V 3A AC adapter power supply with 11 changeable DC plugs AC230v to DC 12Volt 3Amps 2.5A 2A 1.5A 1A 0.5A power adapter cord charger inverter transformer DC12V

SZZKtech£7.744.6★75 rev

12V 1A Power Supply Adapter UK AC/DC Adapter 100-240V 50/60Hz to DC 12W Converter Charger for Kids Ride on Car LED Strip Lights Router Surveillance Camerasand Keyboards Monitor 5.5x2.1mm DC Plug

CKDSA£6.014.2★23 rev

Newest

by launch date

12V 1A Power Supply Adapter UK Plug AC/DC Converter 100-240V to DC 12V 1A 12W Transformer for CCTV Camera Router Hub LED Strip Keyboard Home Devices 5.5x2.5mm Compatible 5.5x2.1mm

Generic£5.821 rev

5mo ago

12V Power Supply 2A 12 Volt AC Adapter 100-240v 50-60hz UK Switching Adapter with 5.5 x 2.1mm DC Plug and 8 Tips Power Cord for LED Strip Light CCTV Camera Router BT Speaker DC12V Transformer 1.5m

ZRSUEYJO£10.6732 rev

6mo ago

12V 1A Power Adapter AC Adapter 100-240V to 12v DC Power Supply Driver Transformer Universal Power Adapter 5.5mm x 2.1mm Jack power supply for LED Strip Lights Router CCTV Camera Monitor

Wowsofty£6.082 rev

7mo ago

12v ac adapter power supply charger with 8 DC plug tips ac to dc12v 2a 1.5a 1a 800ma 600ma 500ma 400ma 200ma 100ma power cord 12volt converter inverter ac-dc adapter (Black)

AK£5.9610 rev

7mo ago

12V 2A DC Power Supply UK Plug AC Adapter with 8 DC Plug Tips Converter Driver AC 100-240V Supply to DC 12V AC to DC Converter Adapter Transformer for CCTV Camera USB 3.0 HUB LED Lights

Yisica£6.1832 rev

11mo ago

What buyers say about ac adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good value”

Advertised Vs Actual Product15%

“As advertised”

Quality-Overall13%

“Good Quality”

Charging8%

“I find this power supply charging adapter, to come in really handy”

Socket/Port/Plug8%

“plug in and worked ok”

Ease Of Use8%

“Easy to use”

Compatibility-Overall7%

“Great adapter”

Size-Overall6%

“perfect fit”

Strength2%

“The voltage is stable”

Assembly/Installation2%

“Easy to set up”

What buyers complain about

Functionality-Overall16%

“Didn't work”

Charging16%

“do not use this charger”

Durability10%

“It blew off after 2 weeks of having it”

Quality-Overall9%

“Cheap chinesium”

Heating7%

“runs slightly warm”

Compatibility-Overall3%

“Its says its compatible with Phillips shoe lighting it really doesnt”

Size-Overall3%

“Although it does sort of fit”

Advertised Vs Actual Product3%

“don't advertise it”

Instructions/User Manual/Troubleshooting3%

“no instructions”

Flammable2%

“Please be careful - this has burnt out and fallen apart”

Top return reasons

Size-Overall30%

Compatibility-Overall24%

Functionality-Overall15%

Charging13%

Defective Material/Parts5%

Connectivity-Overall3%

Add-Ons/Attachments2%

Socket/Port/Plug2%

Amplification1%

Advertised Vs Actual Product1%

Common questions

Is ac adapter profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 38 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (43/100).
How competitive is the ac adapter niche?: 30 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in ac adapter?: Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 3.5%.
When does demand for ac adapter peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the ac adapter niche?: Listings span £3.57–£10.67; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.