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Aaa Lithium Batteries

Fail

The top 5 brands take 98% of clicks, so Aaa Lithium Batteries is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£106K/yr64K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
82%top-5 click share · 6 brands · 50 sellers

Flapen Score

Aaa Lithium Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Aaa Lithium Batteries is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aaa Lithium Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aaa Lithium Batteries 64K times last year and spent an estimated £106K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
14.6%
Market size, estimated
£106Ka year
Peak month
December2.0× the quietest month
Top search term
aaa lithium batteries22K searches a year

02 · Price

A sale here is worth £11.29.

Listings sell for £11.29 on average, from £5.16 to £30.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £11.29 that is £6K to £8K a year per listing.

Average price
£11.29under the $15 to $100 sweet spot
Price range
£5.16–£30.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #337 within Camera & Photo. It carries 3,238 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#337in Camera & Photo
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,238per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Aaa Lithium Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

50

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Energizer69%
  • POWEROWL17%
  • ALLMAX BATTERY6%
  • Granicell4%
  • BLAUPUNKT2%
  • BEVIGOR2%
  • Open — no brand owns it (0%)

Demand

Aaa Lithium Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Aaa Lithium Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aaa lithium batteries22K/yr
  • lithium aaa batteries15K/yr
  • energizer ultimate lithium aaa7K/yr
  • aaa batteries lithium6K/yr
  • batteries lithium aaa4K/yr
  • lithium aaa4K/yr
  • lithium aaa battery3K/yr
  • aaa lithium3K/yr

Reviews and returns

What reviews say buyers love and hate about Aaa Lithium Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life32%−0.11

Very low battery life

Bad battery life

Very short life of batteries

Durability19%−0.16

lasted a few days

needing replacement before day 3 broke

Do not last

Value For Money16%+2.57

Not everything that is expensive has to be good

Over priced

Really pricey

Functionality-Overall8%−0.07

Don't work

Both lasted the 16hr time period with no significant difference in light output between them

The go on...on...on...then they go up...up and away powers most things

Quality-Overall8%+0.48

Absolutely rubbish

Awful quality

Obviously not premium brand level

Love

Value For Money34%+2.57

Fair price

Great value for money

Best value

Battery Life24%−0.11

Long lasting batteries

Excellent batteries

Battery life is good

Durability11%−0.16

reliability are outstanding

perfect for everyday use

Work great,last along time

Quality-Overall11%+0.48

Excellent quality, great price, and very quick delivery - cant ask for more

Performance has been reliable so far

Good quality

Advertised Vs Actual Product7%+0.90

As advertised

Does its job

Works as expected

Return

0.2% Return rate 54% Fixable by listing

Size-Overall51%▄▄▆█▆▇
Functionality-Overall9%█▂▇▄▃▃

Don't work

Both lasted the 16hr time period with no significant difference in light output between them

The go on...on...on...then they go up...up and away powers most things

Battery Life8%▅▄▂▃█▁

Very low battery life

Bad battery life

Very short life of batteries

Charging7%█▇▃▅▄█

that wasn't holding charge

Value For Money5%▁▄▄▃▄█

Not everything that is expensive has to be good

Over priced

Really pricey

FAQ

Common Aaa Lithium Batteries questions

Answered from the same tracked data.