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Aaa Batteries

Fail

The average product has 114,271 reviews to catch up to, so Aaa Batteries is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£7.9M/yr4.0M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
71%top-5 click share · 9 brands · 114 sellers

Flapen Score

Aaa Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Aaa Batteries is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aaa Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aaa Batteries 4.0M times last year and spent an estimated £7.9M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

30.1% of searches ended in a purchase last week.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.9M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
30.1%
Market size, estimated
£7.9Ma year
Peak month
December2.8× the quietest month
Top search term
aaa batteries2.9M searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £2.99 to £12.87. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At £6.64 that is £199K to £266K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£2.99–£12.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
30,000–40,000
Revenue per listing a year
£199K–£266K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Household Batteries, Chargers & Accessories. It carries 114,271 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Household Batteries, Chargers & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
114,271per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Aaa Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£793K£1.6M£2.4M£3.2M101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

114

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Amazon Basics43%
  • Duracell21%
  • Energizer18%
  • EVEREADY8%
  • Energizer Max4%
  • Zevy32%
  • Open — no brand owns it (3 brands, 5%)

Demand

Aaa Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Aaa Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aaa batteries2.9M/yr
  • triple aaa batteries248K/yr
  • aaa182K/yr
  • batteries aaa pack165K/yr
  • batteries aaa115K/yr
  • triple a batteries99K/yr
  • aaa battery72K/yr
  • aaa batteries 24 pack51K/yr
  • battery aaa32K/yr
  • aaa alkaline batteries15K/yr

Reviews and returns

What reviews say buyers love and hate about Aaa Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life36%−0.18

Very low battery life

Battery life is not good

Very short life of batteries

Durability18%−0.10

Certainly not my definition of long lasting

Do not last

Poor durability

Value For Money10%+3.11

Really pricey

are more expensive

not even worth that

Quality-Overall9%+0.73

Awful quality

Cheap

Obviously not premium brand level

Functionality-Overall5%−0.02

Not working 😕 It was not good 😐 I don't know what was wrong with batteries but I bought them for salt and pepper grinder, put them on but it didn't work.

Dont work

The go on...on...on...then they go up...up and away powers most things

Love

Value For Money38%+3.11

Fair price

Best value

Excellent value

Battery Life22%−0.18

Long Lasting Batteries

Battery life is good

Good batterys

Quality-Overall14%+0.73

Reliable brand at a good price

Decent quality

Good to find a make as reliable as the big brands

Durability8%−0.10

Very durable

perfect for everyday use

But incredibly reliable

Advertised Vs Actual Product7%+0.69

As advertised

Just as described

Great as pictured

Return

0.1% Return rate 56% Fixable by listing

Size-Overall52%▆▇▆██▇

Batteries are not the correct size

Functionality-Overall9%█▂▅▃▄▅

Not working 😕 It was not good 😐 I don't know what was wrong with batteries but I bought them for salt and pepper grinder, put them on but it didn't work.

Dont work

The go on...on...on...then they go up...up and away powers most things

Value For Money7%▂▃▆▆▃█

Really pricey

are more expensive

not even worth that

Battery Life6%▇▄▃▆█▃

Very low battery life

Battery life is not good

Very short life of batteries

Durability5%█▄▅▂▁▂

Certainly not my definition of long lasting

Do not last

Poor durability

FAQ

Common Aaa Batteries questions

Answered from the same tracked data.