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Aa Batteries 8 Pack

Fail

The top 5 brands take 100% of clicks, so Aa Batteries 8 Pack is a Fail.

Flapen Score
30
30 / 100
Ranks 1,418 of 1,488 Electronics & Photo niches · −14 vs the category median of 44
Market size
£76K/yr53K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
83%top-5 click share · 4 brands · 81 sellers

Flapen Score

Aa Batteries 8 Pack against its category

The dotted line is the Electronics & Photo average. Past it, Aa Batteries 8 Pack is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries 8 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aa Batteries 8 Pack 53K times last year and spent an estimated £76K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

30.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
30.9%
Market size, estimated
£76Ka year
Peak month
December3.3× the quietest month
Top search term
aa batteries 4 pack21K searches a year

02 · Price

A sale here is worth £4.62.

Listings sell for £4.62 on average, from £2.80 to £7.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £4.62 that is £5K to £6K a year per listing.

Average price
£4.62under the $15 to $100 sweet spot
Price range
£2.80–£7.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,231 within Household Batteries, Chargers & Accessories. It carries 194,862 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
5.3%
Average rank
#1,231in Household Batteries, Chargers & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
194,862per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
87 months

Products

Top Aa Batteries 8 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Duracell77%
  • Amazon Basics10%
  • Panasonic8%
  • Energizer5%
  • Open — no brand owns it (0%)

Demand

Aa Batteries 8 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Aa Batteries 8 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries 4 pack21K/yr
  • duracell batteries aa 4 pack10K/yr
  • aa batteries duracell 8 pack10K/yr
  • 4 aa batteries3K/yr
  • aa batteries 8 pack4K/yr
  • battery aa 4 pack2K/yr
  • aa batteries duracell 4 pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries 8 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life46%−0.26

Awful batteries

Short life batteries

Low Battery Life 🪫 Didn't last 2 months in my battery powered alarm

Quality-Overall22%+0.27

Very poor performance

Quality bot cheap

Poor quality

Durability19%−0.08

it ran out very quickly

didn't last as long as I expected

Terrible - lasted 10 days

Value For Money5%+2.98

a bit expensive

Waste of money

Charging4%−0.02

they seem to be 3/4 charged as they don't last as long

Low voltage compared to the description

Love

Value For Money29%+2.98

Good price

Excellent value

Excellent value

Battery Life27%−0.26

Good battery

Good quality batteries

Long lasting batteries

Quality-Overall18%+0.27

Reliable brand

Good quality

Good value and reliable

Advertised Vs Actual Product13%+1.28

Works as expected

Does the Job

Does the job

Durability7%−0.08

Durable

Always performs well

Works and really lasts a long time

Return

0.1% Return rate 46% Fixable by listing

Size-Overall41%▆▄▅█▇▇
Functionality-Overall18%▃▄▅▂▁█
Battery Life12%█▆▄▁▃▁

Awful batteries

Short life batteries

Low Battery Life 🪫 Didn't last 2 months in my battery powered alarm

Product Condition8%▁▆▁█▆▆
Durability4%▁▆█▁▁▁

it ran out very quickly

didn't last as long as I expected

Terrible - lasted 10 days

FAQ

Common Aa Batteries 8 Pack questions

Answered from the same tracked data.