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Aa Batteries 8 Pack

Fail

The top 5 brands take 100% of clicks, so Aa Batteries 8 Pack is a Fail.

Flapen Score
30
30 / 100
Ranks 1,418 of 1,488 Electronics & Photo niches · −14 vs the category median of 44
Market size
£76K/yr53K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
83%top-5 click share · 4 brands · 81 sellers

Flapen Score

Aa Batteries 8 Pack against its category

The dotted line is the Electronics & Photo average. Past it, Aa Batteries 8 Pack is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries 8 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aa Batteries 8 Pack 53K times last year and spent an estimated £76K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 30.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 30.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
30.9%
Market size, estimated
£76Ka year
Peak month
December3.3× the quietest month
Top search term
aa batteries 4 pack21K searches a year

02 · Price

A sale here is worth £4.62.

Listings sell for £4.62 on average, from £2.80 to £7.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £4.62 that is £5K to £6K a year per listing.

Average price
£4.62under the $15 to $100 sweet spot
Price range
£2.80–£7.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,231 within Household Batteries, Chargers & Accessories. It carries 194,862 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
5.3%
Average rank
#1,231in Household Batteries, Chargers & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
194,862per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
87 months

Products

Top Aa Batteries 8 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

81

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Duracell77%
  • Amazon Basics10%
  • Panasonic8%
  • Energizer5%
  • Open — no brand owns it (0%)

Demand

Aa Batteries 8 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Aa Batteries 8 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aa batteries 4 pack21K/yr
  • duracell batteries aa 4 pack10K/yr
  • aa batteries duracell 8 pack10K/yr
  • 4 aa batteries3K/yr
  • aa batteries 8 pack4K/yr
  • battery aa 4 pack2K/yr
  • aa batteries duracell 4 pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries 8 Pack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
46%of negative reviews mention “Battery Life”
0.1%of orders come back
“Awful batteries”
A buyer, on “Battery Life”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aa Batteries 8 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data