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Aa Batteries 12 Pack

Fail

The top 5 brands take 100% of clicks, so Aa Batteries 12 Pack is a Fail.

Flapen Score
27
27 / 100
Ranks 1,447 of 1,488 Electronics & Photo niches · −17 vs the category median of 44
Market size
£54K/yr19K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
96%top-5 click share · 3 brands · 76 sellers

Flapen Score

Aa Batteries 12 Pack against its category

The dotted line is the Electronics & Photo average. Past it, Aa Batteries 12 Pack is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries 12 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aa Batteries 12 Pack 19K times last year and spent an estimated £54K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

36.9% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 36.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
36.9%
Market size, estimated
£54Ka year
Peak month
December5.4× the quietest month
Top search term
aa batteries duracell 12 pack8K searches a year

02 · Price

A sale here is worth £7.69.

Listings sell for £7.69 on average, from £4.39 to £13.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £7.69 that is £6K to £8K a year per listing.

Average price
£7.69under the $15 to $100 sweet spot
Price range
£4.39–£13.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Household Batteries, Chargers & Accessories. It carries 183,274 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Household Batteries, Chargers & Accessories
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
183,274per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Aa Batteries 12 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£43K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Duracell86%
  • Amazon Basics7%
  • Energizer7%

Demand

Aa Batteries 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Aa Batteries 12 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries duracell 12 pack8K/yr
  • duracell aa batteries 12 pack5K/yr
  • aa batteries 12 pack6K/yr
  • double a batteries 12 pack414/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries 12 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life40%−0.07

the batteries don't last as long as expected

Poor Battery Life

Short life batteries

Quality-Overall16%+0.60

Very poor performance

Quality bot cheap

Poor Quality

Durability11%−0.01

they were dead in 5 days

They do not last

however has lasted less than a month

Value For Money9%+3.04

can be a little pricey

They're not cheap

They're more expensive than cheaper brands

Charging5%−0.01

some have no charge at all

No charge in any battery

But not the rechargeable system

Love

Value For Money31%+3.04

Excellent value

Good value for money

Good Price

Battery Life26%−0.07

Good batterys

Long Lasting Batteries

Battery life good

Quality-Overall17%+0.60

Reliable and trusted brand

certainly as good as the other well known brand in terms of longevity

Good Quality

Advertised Vs Actual Product11%+0.88

Works as expected

As advertised

Great as pictured

Durability6%−0.01

Durable

For everyday household use they have been reliable and consistent

Theyve lasted well in everyday devices

Return

0.1% Return rate 41% Fixable by listing

Size-Overall38%▅█▅▇▇█
Product Condition11%▃▄▃█▄▄

Used product delivered after paying for new

Battery Life10%█▄▅▆▆▃

the batteries don't last as long as expected

Poor Battery Life

Short life batteries

Functionality-Overall10%▂▅█▄▅▅

none work

Value For Money7%█▁▃▃▆▆

can be a little pricey

They're not cheap

They're more expensive than cheaper brands

FAQ

Common Aa Batteries 12 Pack questions

Answered from the same tracked data.