Aa Batteries 12 Pack
FailThe top 5 brands take 100% of clicks, so Aa Batteries 12 Pack is a Fail.
- Flapen Score
- 27 / 100Ranks 1,447 of 1,488 Electronics & Photo niches · −17 vs the category median of 4427
- Market size
- £54K/yr19K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 76 sellers
Flapen Score
Aa Batteries 12 Pack against its category
The dotted line is the Electronics & Photo average. Past it, Aa Batteries 12 Pack is stronger. Inside it, weaker.
Market
The Aa Batteries 12 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aa Batteries 12 Pack 19K times last year and spent an estimated £54K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 36.9% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 36.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 36.9%
- Market size, estimated
- £54Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- aa batteries duracell 12 pack8K searches a year
02 · Price
A sale here is worth £7.69.
Listings sell for £7.69 on average, from £4.39 to £13.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £7.69 that is £6K to £8K a year per listing.
- Average price
- £7.69under the $15 to $100 sweet spot
- Price range
- £4.39–£13.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Household Batteries, Chargers & Accessories. It carries 183,274 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Household Batteries, Chargers & Accessories
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 183,274per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Aa Batteries 12 Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 52,008
- Age
- 4y ago

DURACELL Optimum AA Batteries (12 Pack) Alkaline Batteries 1.5V 200% More Power Boost Actives Meets Demands Of Modern Devices 100% Recyclable 0% Plastic Packaging MX1500
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 24,058
- Age
- 5y ago

Amazon Basics 12-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 920,158
- Age
- 6y ago
![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 1y ago

DURACELL Plus AAA Batteries (12 Pack) Alkaline Batteries 1.5V Up to 100% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage-MN2400
- Price
- £7.10
- Rating
- 4.8/5
- Reviews
- 59,414
- Age
- 4y ago
Trending
estimated 90-day click momentum
DURACELL Plus AAA Batteries (12 Pack) Alkaline Batteries 1.5V Up to 100% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage-MN2400
- Price
- £7.10
- Rating
- 4.8/5
- Reviews
- 59,414
- Age
- 4y ago

Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 52,008
- Age
- 4y ago

Amazon Basics 12-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 920,158
- Age
- 6y ago

DURACELL Optimum AA Batteries (12 Pack) Alkaline Batteries 1.5V 200% More Power Boost Actives Meets Demands Of Modern Devices 100% Recyclable 0% Plastic Packaging MX1500
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 24,058
- Age
- 5y ago
![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 1y ago
Newest
by launch date![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 1y ago

Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 52,008
- Age
- 4y ago

DURACELL Plus AAA Batteries (12 Pack) Alkaline Batteries 1.5V Up to 100% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage-MN2400
- Price
- £7.10
- Rating
- 4.8/5
- Reviews
- 59,414
- Age
- 4y ago

Duracell Plus Batteries- AA - Pack of 24
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 40,338
- Age
- 4y ago

DURACELL Optimum AA Batteries (12 Pack) Alkaline Batteries 1.5V 200% More Power Boost Actives Meets Demands Of Modern Devices 100% Recyclable 0% Plastic Packaging MX1500
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 24,058
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
76
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Duracell86%
- Amazon Basics7%
- Energizer7%
Demand
Aa Batteries 12 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Aa Batteries 12 Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aa batteries duracell 12 pack8K/yr
- duracell aa batteries 12 pack5K/yr
- aa batteries 12 pack6K/yr
- double a batteries 12 pack414/yr
Reviews and returns
What reviews say buyers love and hate about Aa Batteries 12 Pack
We read the reviews and the return reasons for every product selling here.
“the batteries don't last as long as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aa Batteries 12 Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









