aa batteries 12 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible36.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Bad£7.69avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 19K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad183,273.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.39–£13.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aa batteries 12 pack is a £54K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
aa batteries 12 pack market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 36.9%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Duracell86%
- Amazon Basics7%
- Energizer7%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -33.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top aa batteries 12 pack search terms
- aa batteries duracell 12 pack8K/yr
- duracell aa batteries 12 pack5K/yr
- aa batteries 12 pack6K/yr
- double a batteries 12 pack414/yr
Top aa batteries 12 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
Duracell£7.214.7★52,008 rev
DURACELL Optimum AA Batteries (12 Pack) Alkaline Batteries 1.5V 200% More Power Boost Actives Meets Demands Of Modern Devices 100% Recyclable 0% Plastic Packaging MX1500
Duracell£8.294.7★24,058 rev
Amazon Basics 12-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life
Amazon Basics£4.394.6★920,158 rev
![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
Energizer£5.634.7★3,665 rev
DURACELL Plus AAA Batteries (12 Pack) Alkaline Batteries 1.5V Up to 100% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage-MN2400
Duracell£7.104.8★59,414 rev
Newest
by launch dateEnergizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
Energizer£5.633,665 rev
Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
Duracell£7.2152,008 rev
DURACELL Plus AAA Batteries (12 Pack) Alkaline Batteries 1.5V Up to 100% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage-MN2400
Duracell£7.1059,414 rev
Duracell Plus Batteries- AA - Pack of 24
Duracell£13.5040,338 rev
DURACELL Optimum AA Batteries (12 Pack) Alkaline Batteries 1.5V 200% More Power Boost Actives Meets Demands Of Modern Devices 100% Recyclable 0% Plastic Packaging MX1500
Duracell£8.2924,058 rev
Trending
90-day click momentumDURACELL Plus AAA Batteries (12 Pack) Alkaline Batteries 1.5V Up to 100% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage-MN2400
Duracell£7.104.8★
Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
Duracell£7.214.7★
Amazon Basics 12-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life
Amazon Basics£4.394.6★
DURACELL Optimum AA Batteries (12 Pack) Alkaline Batteries 1.5V 200% More Power Boost Actives Meets Demands Of Modern Devices 100% Recyclable 0% Plastic Packaging MX1500
Duracell£8.294.7★
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
Energizer£5.634.7★
What buyers say about aa batteries 12 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good batterys”
“Reliable and trusted brand”
“Works as expected”
“Durable”
“Powerful product”
“Good sized pack to keep at home”
“easy peasy”
“Build and Compatibility”
“Normally use rechargeable”
What buyers complain about
“the batteries don't last as long as expected”
“Very poor performance”
“they were dead in 5 days”
“can be a little pricey”
“some have no charge at all”
“Used product delivered after paying for new”
“Defective”
“none work”
“what a waste of my money”
Top return reasons
Common questions
- Is aa batteries 12 pack profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 6 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (27/100).
- How competitive is the aa batteries 12 pack niche?
- 3 brands and 76 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aa batteries 12 pack?
- Top complaints mined from reviews: Battery Life, Quality-Overall, Durability. The return rate is 0.1%.
- When does demand for aa batteries 12 pack peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the aa batteries 12 pack niche?
- Listings span £4.39–£13.50; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 183,274 reviews — the moat a new listing must climb.