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Aa Batteries 100 Pack

Fail

The top 5 brands take 100% of clicks, so Aa Batteries 100 Pack is a Fail.

Flapen Score
33
33 / 100
Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 44
Market size
£53K/yr27K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
96%top-5 click share · 4 brands · 7 sellers

Flapen Score

Aa Batteries 100 Pack against its category

The dotted line is the Electronics & Photo average. Past it, Aa Batteries 100 Pack is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries 100 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aa Batteries 100 Pack 27K times last year and spent an estimated £53K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
11.3%
Market size, estimated
£53Ka year
Peak month
January30.4× the quietest month
Top search term
aa batteries 100 pack16K searches a year

02 · Price

A sale here is worth £17.53.

Listings sell for £17.53 on average, from £7.77 to £25.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.53 that is £4K to £9K a year per listing.

Average price
£17.53inside the $15 to $100 sweet spot
Price range
£7.77–£25.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #18 within Household Batteries, Chargers & Accessories. It carries 193,366 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#18in Household Batteries, Chargers & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
193,366per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Aa Batteries 100 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Amazon Basics76%
  • PHILIPS14%
  • ALLMAX BATTERY6%
  • KODAK4%

Demand

Aa Batteries 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 30.4×

Search terms

Top Aa Batteries 100 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries 100 pack16K/yr
  • 100 aa batteries6K/yr
  • aa batteries 1004K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries 100 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life35%−0.21

Ridiculously useless batteries

worse batteries ever

Not the best battery life

Durability22%−0.10

Dont Last

nearly froze to death

Awful they have the shortest life

Quality-Overall14%−0.01

Absolutely rubbish

Absolutely garbage

Not great quality

Value For Money6%+4.13

so go for the better ones not much difference in price

Waste of money

its just not worth the money

Strength3%−0.03

Inadequate power

Very weak

Love

Value For Money41%+4.13

Good Value

Excellent value

Excellent value for money

Battery Life24%−0.21

long battery life

Good battery life

They are good batteries

Quality-Overall10%−0.01

have been very happy with the performance so far

Good quality

theyve proven to be very reliable

Durability9%−0.10

Reliable

they last well

theyve proven to be very reliable

Advertised Vs Actual Product6%+0.46

It works as normal

As described

Works as they should

Return

0.2% Return rate 40% Fixable by listing

Size-Overall33%▄▁▂▅▅█
Battery Life13%▅▇█▂▇▁

Ridiculously useless batteries

worse batteries ever

Not the best battery life

Functionality-Overall11%▄▁█▁▃▅
Durability10%▃█▁▂▁▁

Dont Last

nearly froze to death

Awful they have the shortest life

Quality-Overall7%▆█▅▂▁▁

Absolutely rubbish

Absolutely garbage

Not great quality

FAQ

Common Aa Batteries 100 Pack questions

Answered from the same tracked data.