Aa Batteries
FailThe average product has 171,396 reviews to catch up to, so Aa Batteries is a Fail.
- Flapen Score
- 49 / 100Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 4449
- Market size
- £20.3M/yr8.9M searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 131 sellers
Flapen Score
Aa Batteries against its category
The dotted line is the Electronics & Photo average. Past it, Aa Batteries is stronger. Inside it, weaker.
Market
The Aa Batteries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aa Batteries 8.9M times last year and spent an estimated £20.3M. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
23.6% of searches ended in a purchase last week.
Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20.3M a year.
- Searches, last 12 months
- 8.9M
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 23.6%
- Market size, estimated
- £20.3Ma year
- Peak month
- December4.6× the quietest month
- Top search term
- aa batteries4.2M searches a year
02 · Price
A sale here is worth £9.71.
Listings sell for £9.71 on average, from £3.05 to £20.93. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At £9.71 that is £583K to £777K a year per listing.
- Average price
- £9.71under the $15 to $100 sweet spot
- Price range
- £3.05–£20.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- £583K–£777K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Household Batteries, Chargers & Accessories. It carries 171,396 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Household Batteries, Chargers & Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 171,396per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Aa Batteries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics 20-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 920,158
- Age
- 5y ago

Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 52,008
- Age
- 4y ago

Duracell Plus Batteries- AA - Pack of 24
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 40,338
- Age
- 4y ago

Amazon Basics 40-Pack AA Alkaline Industrial Batteries 1.5 Volt 5-Year Shelf Life
- Price
- £7.77
- Rating
- 4.5/5
- Reviews
- 99,152
- Age
- 7y ago
![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 1y ago
Trending
90-day click momentum
Eveready Super Heavy Duty AA Battery 8 Pack
- Price
- £3.05
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 5mo ago

DURACELL Plus AA Batteries (30 Pack) Alkaline Batteries 1.5V Up to 150% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage - MN1500
- Price
- £16.23
- Rating
- 4.7/5
- Reviews
- 21,534
- Age
- 1y ago

Duracell Plus AA Batteries (12 Pack) - Alkaline 1.5V - Up To 100% Extra Life - Reliability For Everyday Devices - 0% Plastic Packaging - 10 Year Storage - LR6 MN1500
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 52,008
- Age
- 4y ago

Amazon Basics 48-Pack AA & AAA High-Performance alkaline Batteries Value Pack - 24 AA Batteries and 24 AAA Batteries 1.5 Volt 10-Year Shelf Life
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 37,548
- Age
- 3y ago
![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 1y ago
Newest
by launch date
Eveready Super Heavy Duty AA Battery 8 Pack
- Price
- £3.05
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 5mo ago

DURACELL Plus AA Batteries (30 Pack) Alkaline Batteries 1.5V Up to 150% Extra Life with POWER BOOST Actives Reliability For Everyday Devices 0% Plastic Packaging 10-Year Storage - MN1500
- Price
- £16.23
- Rating
- 4.7/5
- Reviews
- 21,534
- Age
- 1y ago
![Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51CV5+yDvbL.jpg)
Energizer Advanced AA Batteries (12 Pack) - 1.5V Alkaline - up to 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 1y ago
![Energizer Advanced - AA Batteries (16 Pack) - Double A Battery 1.5V - Up To 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]](https://m.media-amazon.com/images/I/51ES2FYs5vL.jpg)
Energizer Advanced - AA Batteries (16 Pack) - Double A Battery 1.5V - Up To 100% Longer Lasting - Ideal for High-Drain Devices - 0% Plastic Packaging - 10 Year Shelf Life [Amazon Exclusive]
- Price
- £7.30
- Rating
- 4.7/5
- Reviews
- 1,800
- Age
- 1y ago

Amazon Basics 48-Pack AA & AAA High-Performance alkaline Batteries Value Pack - 24 AA Batteries and 24 AAA Batteries 1.5 Volt 10-Year Shelf Life
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 37,548
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
131
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- Amazon Basics46%
- Duracell31%
- Energizer14%
- EVEREADY4%
- KODAK2%
- Panasonic2%
- Open — no brand owns it (1 brand, 1%)
Demand
Aa Batteries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Aa Batteries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aa batteries4.2M/yr
- batteries1.9M/yr
- duracell batteries aa337K/yr
- aa batteries duracell375K/yr
- battery219K/yr
- batteries aa pack385K/yr
- double a batteries162K/yr
- batteries aa165K/yr
- aa battery107K/yr
- duracell aa batteries96K/yr
Reviews and returns
What reviews say buyers love and hate about Aa Batteries
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Battery life is terrible
the batteries don't last as long as expected
Very low battery life
Do not last
extremely short lived
lasted a few days
Awful quality
Rubbish quality
Absolutely garbage
They're not cheap
cheaper elsewhere
can be a little pricey
Didn't work
the voltage of these Amazon alkaline cells drops quickly
Fading Rapidly
Love
Excellent value
Excellent value
fair price
Good battery
Good long battery life
Great battery life
Great value and quality arrived quickly
Fantastic quality
Long lasting quality
Durable
A durable product
theyve proven to be very reliable
Exactly as advertised
As advertised
Works as expected
Return
0.1% Return rate 40% Fixable by listing
Battery life is terrible
the batteries don't last as long as expected
Very low battery life
Didn't work
the voltage of these Amazon alkaline cells drops quickly
Fading Rapidly
Used product delivered after paying for new
They're not cheap
cheaper elsewhere
can be a little pricey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aa Batteries questions
Answered from the same tracked data.









