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Aa Batteries

Fail

The average product has 171,396 reviews to catch up to, so Aa Batteries is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£20.3M/yr8.9M searches / yr
90-day growth
-12.5%search demand this quarter
Competition
67%top-5 click share · 7 brands · 131 sellers

Flapen Score

Aa Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Aa Batteries is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aa Batteries 8.9M times last year and spent an estimated £20.3M. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

23.6% of searches ended in a purchase last week.

Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20.3M a year.

Searches, last 12 months
8.9M
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
23.6%
Market size, estimated
£20.3Ma year
Peak month
December4.6× the quietest month
Top search term
aa batteries4.2M searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £3.05 to £20.93. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At £9.71 that is £583K to £777K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£3.05–£20.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
60,000–80,000
Revenue per listing a year
£583K–£777K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Household Batteries, Chargers & Accessories. It carries 171,396 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Household Batteries, Chargers & Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
171,396per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Aa Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2.0M£4.1M£6.1M£8.1M101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

131

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Amazon Basics46%
  • Duracell31%
  • Energizer14%
  • EVEREADY4%
  • KODAK2%
  • Panasonic2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Aa Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Aa Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries4.2M/yr
  • batteries1.9M/yr
  • duracell batteries aa337K/yr
  • aa batteries duracell375K/yr
  • battery219K/yr
  • batteries aa pack385K/yr
  • double a batteries162K/yr
  • batteries aa165K/yr
  • aa battery107K/yr
  • duracell aa batteries96K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life38%−0.15

Battery life is terrible

the batteries don't last as long as expected

Very low battery life

Durability19%−0.09

Do not last

extremely short lived

lasted a few days

Quality-Overall14%+0.08

Awful quality

Rubbish quality

Absolutely garbage

Value For Money7%+3.72

They're not cheap

cheaper elsewhere

can be a little pricey

Functionality-Overall4%−0.03

Didn't work

the voltage of these Amazon alkaline cells drops quickly

Fading Rapidly

Love

Value For Money37%+3.72

Excellent value

Excellent value

fair price

Battery Life26%−0.15

Good battery

Good long battery life

Great battery life

Quality-Overall14%+0.08

Great value and quality arrived quickly

Fantastic quality

Long lasting quality

Durability7%−0.09

Durable

A durable product

theyve proven to be very reliable

Advertised Vs Actual Product7%+0.73

Exactly as advertised

As advertised

Works as expected

Return

0.1% Return rate 40% Fixable by listing

Size-Overall33%▅▇▇█▆█
Battery Life13%█▄▄▅█▂

Battery life is terrible

the batteries don't last as long as expected

Very low battery life

Functionality-Overall12%▅▃█▃▄▅

Didn't work

the voltage of these Amazon alkaline cells drops quickly

Fading Rapidly

Product Condition7%▃▄▃█▅▆

Used product delivered after paying for new

Value For Money7%▄▃▅▄█▅

They're not cheap

cheaper elsewhere

can be a little pricey

FAQ

Common Aa Batteries questions

Answered from the same tracked data.