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Aa and Aaa Batteries Mixed Pack

Fail

The average product has 131,232 reviews to catch up to, so Aa and Aaa Batteries Mixed Pack is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£184K/yr112K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
74%top-5 click share · 8 brands · 21 sellers

Flapen Score

Aa and Aaa Batteries Mixed Pack against its category

The dotted line is the Electronics & Photo average. Past it, Aa and Aaa Batteries Mixed Pack is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa and Aaa Batteries Mixed Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aa and Aaa Batteries Mixed Pack 112K times last year and spent an estimated £184K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar–May–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
16.3%
Market size, estimated
£184Ka year
Peak month
January6.4× the quietest month
Top search term
aa and aaa batteries mixed pack32K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £5.83 to £23.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.10 that is £8K to £10K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£5.83–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Household Batteries, Chargers & Accessories. It carries 131,232 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#223in Household Batteries, Chargers & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
131,232per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Aa and Aaa Batteries Mixed Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£74K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

21

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Amazon Basics59%
  • PHILIPS15%
  • Powermax8%
  • Duracell8%
  • Energizer5%
  • Lighting EVER2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Aa and Aaa Batteries Mixed Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, May, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Aa and Aaa Batteries Mixed Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa and aaa batteries mixed pack32K/yr
  • batteries variety pack10K/yr
  • aa and aaa batteries13K/yr
  • amazon basics batteries11K/yr
  • amazon basic batteries8K/yr
  • batteries aa and aaa8K/yr
  • aa aaa batteries7K/yr
  • aaa and aa batteries4K/yr
  • batteries mixed pack5K/yr
  • aaa and aa batteries mixed pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Aa and Aaa Batteries Mixed Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life34%−0.13

Very low battery life

Low Battery

poor battery life

Durability21%−0.13

extremely short lived

lasted a few days

Do not last

Quality-Overall12%−0.01

Awful quality

Absolutely garbage

Obviously not premium brand level

Value For Money6%+4.07

so go for the better ones not much difference in price

Not everything that is expensive has to be good

buy cheap buy twice as they say

Charging6%−0.06

poor charge

Run out of charge very fast

Not rechargeable

Love

Value For Money38%+4.07

Good buy for the money

Excellent value

Excellent value

Battery Life27%−0.13

long battery life

Great battery life

Good battery

Quality-Overall12%−0.01

Great value and quality arrived quickly

Fantastic quality

Look just as good as the main brands

Durability8%−0.13

theyve proven to be very reliable

A durable product

perfect for everyday use

Advertised Vs Actual Product5%+0.41

As advertised

As Described

Exactly as advertised

Return

0.1% Return rate 46% Fixable by listing

Size-Overall37%▄▆▇██▆
Functionality-Overall11%▇▄█▂▃▃

Do not work

the voltage of these Amazon alkaline cells drops quickly

run out fast

Battery Life10%█▄▃▃▅▁

Very low battery life

Low Battery

poor battery life

Advertised Vs Actual Product7%▅▄▃█▄█

dont perform as described

False advertisement

Description is misleading

Charging6%▂▁▂▄▃█

poor charge

Run out of charge very fast

Not rechargeable

FAQ

Common Aa and Aaa Batteries Mixed Pack questions

Answered from the same tracked data.