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A76 Battery

Fail

The top 5 brands take 100% of clicks, so A76 Battery is a Fail.

Flapen Score
28
28 / 100
Ranks 1,436 of 1,488 Electronics & Photo niches · −16 vs the category median of 44
Market size
£26K/yr20K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 59 sellers

Flapen Score

A76 Battery against its category

The dotted line is the Electronics & Photo average. Past it, A76 Battery is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A76 Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A76 Battery 20K times last year and spent an estimated £26K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

34.2% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
34.2%
Market size, estimated
£26Ka year
Peak month
December4.1× the quietest month
Top search term
lr44 batteries 4 pack7K searches a year

02 · Price

A sale here is worth £3.77.

Listings sell for £3.77 on average, from £2.35 to £8.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £3.77 that is £3K to £4K a year per listing.

Average price
£3.77under the $15 to $100 sweet spot
Price range
£2.35–£8.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Household Batteries, Chargers & Accessories. It carries 14,938 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#188in Household Batteries, Chargers & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,938per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top A76 Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Duracell68%
  • Amazon Basics18%
  • POWEROWL6%
  • Energizer4%
  • 5 Plus3%

Demand

A76 Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top A76 Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lr44 batteries 4 pack7K/yr
  • duracell lr443K/yr
  • duracell lr44 batteries3K/yr
  • lr44 button cell batteries 4 pack2K/yr
  • lr44 batteries duracell5K/yr

Reviews and returns

What reviews say buyers love and hate about A76 Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life29%−0.21

Cheap batteries

not one of these batteries work

Very poor batteries

Value For Money17%+0.83

which are a lot more expensive

seemed quite expensive for just a few

Expensive for just a few

Durability6%+0.06

The next set I put in yesterday have already died again

Didnt last long

so cannot comment on their durablity

Ease Of Use4%+0.10

No use

with the individual cells almost seemingly encased in hard plastic which can be tricky to get into

* Blister packaging can be fiddly to open

Quality-Overall4%+0.86

Low quality

Very poor quality

Love

Value For Money34%+0.83

Money well spent

cheap price

Fair price

Battery Life19%−0.21

Battery life seems good

long Battery life

Batteries all good at a very good

Advertised Vs Actual Product13%+2.38

Exactly as pictured & described

as advertised

Exactly as advertised

Quality-Overall12%+0.86

Good Quality

No Issues With This Product

Reliable product

Durability6%+0.06

have found them to be reliable

They have a multitude of uses

well known reliable brand

Return

0.1% Return rate 75% Fixable by listing

Size-Overall73%█▇▆▇▆█
Functionality-Overall14%▃▄▃▆█▁
Compatibility-Overall5%▁▁█▁▁▆

States compatible with 675 392 394 384 376 - this is false

Certifications2%▁▁█▁▁▁
Advertised Vs Actual Product2%▁█▁▁▁▁

False description

FAQ

Common A76 Battery questions

Answered from the same tracked data.