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65 Inch Tv

Fail

Prices span $220.81–$534.08, mostly outside the sweet spot, so 65 Inch Tv is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£5.8M/yr1.7M searches / yr
90-day growth
-1.5%search demand this quarter
Competition
51%top-5 click share · 8 brands · 35 sellers

Flapen Score

65 Inch Tv against its category

The dotted line is the Electronics & Photo average. Past it, 65 Inch Tv is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 65 Inch Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 65 Inch Tv 1.7M times last year and spent an estimated £5.8M. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.8M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
1.0%
Market size, estimated
£5.8Ma year
Peak month
November2.5× the quietest month
Top search term
65 inch smart tv553K searches a year

02 · Price

A sale here is worth £356.51.

Listings sell for £356.51 on average, from £220.81 to £534.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £356.51 that is £178K to £267K a year per listing.

Average price
£356.51above the $15 to $100 sweet spot
Price range
£220.81–£534.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£178K–£267K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #65 within Home Cinema, TV & Video. It carries 521 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
9.3%
Average rank
#65in Home Cinema, TV & Video
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top 65 Inch Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£234K£467K£701K£934K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

35

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

2%

  • Samsung22%
  • Hisense22%
  • TCL20%
  • LG14%
  • Toshiba14%
  • PHILIPS5%
  • Open — no brand owns it (2 brands, 2%)

Demand

65 Inch Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top 65 Inch Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 65 inch smart tv553K/yr
  • 65 inch tv296K/yr
  • 60 inch tv156K/yr
  • tv 65 inch85K/yr
  • 60 inch smart tv67K/yr
  • 65 tv46K/yr
  • samsung 65 inch smart tv 4k46K/yr
  • 65inch tv32K/yr
  • hisense 65 inch tv47K/yr
  • 65 inches television48K/yr

Reviews and returns

What reviews say buyers love and hate about 65 Inch Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality14%+0.31

Poor sound quality

Rubbish Speakers

Sound is terrible

Quality-Overall8%+0.23

The hardware quality is really poor

Cheap rubbish

Low quality

Connectivity-Overall7%−0.09

no bluetooth

Needs a strong Internet signal

sometimes I lose the connection all together

Functionality-Overall6%−0.09

It literally freezes the screen

Not working

All of the other TV functions are rendered useless

Software/Application6%−0.05

Apps crash

Software is so bad

Poor software and settings

Love

Value For Money25%+2.25

value for money

Great tv for price

Excellent Value For Money

Image/Picture Clarity15%+0.99

Brilliant picture

Great picture quality

Excellent picture

Quality-Overall13%+0.23

Good quality TV for the price

Excellent product

Very pleased with TV lovely quality great lighting

Audio Quality12%+0.31

Sound quality is good

Amazing TV great sound

sound built well

Assembly/Installation7%+0.33

Easy set up

The TV is easy to assemble

Easy to install

Return

4.2% Return rate 26% Fixable by listing

Size-Overall19%▇▇▆█▆▆

Its huge

it doesnt actually look much bigger

even if a little bigger than I thought

Defective Material/Parts16%▅▇█▅▅▅
Touch Screen13%▅█▆▇▅█
Functionality-Overall11%▇▅▅▇▇█

It literally freezes the screen

Not working

All of the other TV functions are rendered useless

Audio Quality6%██▇▆▅▆

Poor sound quality

Rubbish Speakers

Sound is terrible

FAQ

Common 65 Inch Tv questions

Answered from the same tracked data.