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Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

2.3%

Market size, estimated

£2.2Ma year

Peak month

August3.8× the quietest month

Top search term

samsung earbuds413K searches a year

Listings sell for £68.42 on average, from £6.05 to £170.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £68.42 that is £103K to £137K a year per listing.

Average price

£68.42inside the $15 to $100 sweet spot

Price range

£6.05–£170.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£103K–£137K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #286 within Headphones, Earphones & Accessories. It carries 2,960 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

95%

Out of stock, average day

9.1%

Average rank

#286in Headphones, Earphones & Accessories

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,960per listing

Listings tracked

22

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

24 months