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394 Watch Battery

Fail

Prices span $2.49–$9.16, mostly outside the sweet spot, so 394 Watch Battery is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£75K/yr57K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
82%top-5 click share · 7 brands · 27 sellers

Flapen Score

394 Watch Battery against its category

The dotted line is the Electronics & Photo average. Past it, 394 Watch Battery is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 394 Watch Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 394 Watch Battery 57K times last year and spent an estimated £75K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

29.6% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
29.6%
Market size, estimated
£75Ka year
Top search term
394 watch battery19K searches a year

02 · Price

A sale here is worth £4.45.

Listings sell for £4.45 on average, from £2.49 to £9.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £4.45 that is £4K to £6K a year per listing.

Average price
£4.45under the $15 to $100 sweet spot
Price range
£2.49–£9.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #301 within Household Batteries, Chargers & Accessories. It carries 865 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
0.6%
Average rank
#301in Household Batteries, Chargers & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top 394 Watch Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Renata37%
  • Best Price Square28%
  • Generic21%
  • PoundMax5%
  • Quzo3%
  • Energizer3%
  • Open — no brand owns it (1 brand, 3%)

Demand

394 Watch Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked

Search terms

Top 394 Watch Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 394 watch battery19K/yr
  • renata 394 watch battery16K/yr
  • sr936sw watch battery8K/yr
  • renata 3945K/yr
  • 394 renata watch battery5K/yr
  • 394 battery4K/yr

Reviews and returns

What reviews say buyers love and hate about 394 Watch Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.09

Do not last as long as others, why

Only lasted 6 months

Battery Life30%−0.05

However, be aware the batteries expire in 2 years, which I don't think is fair because it's not specified in the listing

Would expect a watch battery to last at least a year

Functionality-Overall20%−0.11

Doesnt work

Water Resistance5%+0.07

Won't be fully waterproof after opening back of watch up

Love

Battery Life34%−0.05

Batteries exactly as described

Good batteries long life

Good batterys

Value For Money23%+1.75

Cheap price

Good value for money

Great value

Quality-Overall15%+1.36

nice quality and fair price

Perfect and great value very pleased with productpp

Its a quality Renata cell

Advertised Vs Actual Product13%+1.11

Exactly as advertised

works as expected

Just as needed

Durability4%−0.09

reliability compared to cheaper alternatives

Long lasting

Very long lasting

Return

0.1% Return rate 50% Fixable by listing

Size-Overall40%▁█▃▁▅█
Battery Life20%▁▁█▁▁▁

However, be aware the batteries expire in 2 years, which I don't think is fair because it's not specified in the listing

Would expect a watch battery to last at least a year

Compatibility-Overall20%▁▁█▁▁▁
Quality-Overall10%▁▁▁▁█▁
Advertised Vs Actual Product10%█▁▁▁▁▁

FAQ

Common 394 Watch Battery questions

Answered from the same tracked data.