How competitive is the 394 Watch Battery niche on Amazon United Kingdom?

7 brands and 27 sellers compete in 394 Watch Battery on Amazon United Kingdom. The top 5 394 Watch Battery products take 82% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the 394 Watch Battery niche?

394 Watch Battery sells for £4.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.49–£9.16. The average incumbent carries 865 reviews — the moat a new listing must climb.

394 Watch Battery

prices mostly outside the sweet spot ($2.49–$9.16) — 394 Watch Battery doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is 394 Watch Battery profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 394 Watch Battery is a £75K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 38/100.

394 Watch Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.0% over the last 90 days and 29.6% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr15K

Search volume / yr+6.0%57K

Conversion rate29.6%

Avg price£4.45

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 27

Top-5 product click share82%

Open market5%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top 394 Watch Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

2 X Renata Mercury Free Swiss Made Silver 1.55V -SR936SW-394 Battery

Price: £3.09
Rating: 4.6/5
Reviews: 1,918
Age: 11y ago

SR936SW Watch Batteries 394 - 2 x Renata 394 Swiss Made Equivalent to SR936SW Replacement Cell Button Watch Battery Replacement Kit for Watches with Swift Gift UK Fitting Guide

Price: £4.61
Rating: 4.5/5
Reviews: 131
Age: 3y ago

Renata Silver Oxide Swiss Made Watch Battery - 394 (SR936SW)

Price: £3.07
Rating: 4.6/5
Reviews: 1,081
Age: 3y ago

Renata Mercury Free 394 SR936SW Watch Cell Battery Swiss Made 1.55V - Pack of 10

Price: £9.16
Rating: 4.5/5
Reviews: 169
Age: 12y ago

10 X AG9 394 LR45 LR936 SR936W SR936 1.5v PoundMax ALKALINE BUTTON CELL BATTERY

Price: £2.49
Rating: 4.6/5
Reviews: 589
Age: 4y ago

Newest

by launch date

60 PCS SR936SW 394 AG9 LR936 SR936W LR45 1.5V Button Cell Watch Batteries

Price: £7.32
Rating: 4.7/5
Reviews: 11
Age: 1y ago

SR936SW Watch Batteries 394 - 2 x Renata 394 Swiss Made Equivalent to SR936SW Replacement Cell Button Watch Battery Replacement Kit for Watches with Swift Gift UK Fitting Guide

Price: £4.61
Rating: 4.5/5
Reviews: 131
Age: 3y ago

Renata Silver Oxide Swiss Made Watch Battery - 394 (SR936SW)

Price: £3.07
Rating: 4.6/5
Reviews: 1,081
Age: 3y ago

10 X AG9 394 LR45 LR936 SR936W SR936 1.5v PoundMax ALKALINE BUTTON CELL BATTERY

Price: £2.49
Rating: 4.6/5
Reviews: 589
Age: 4y ago

2 x Renata Wrist Watch battery - Swiss Made - Batteries Cells Silver Oxide 0% Mercury Free Button Cell 1.55v Renata Long Life Batteries (394 (SR936SW))

Price: £3.33
Rating: 4.7/5
Reviews: 3,118
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Renata37%
Best Price Square28%
Generic21%
PoundMax5%
Quzo3%
Energizer3%
Open — no brand owns it (1 brand, 3%)

394 Watch Battery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR29.6%Products11Brands7Top 5 Brands95%OOS Rate0.6%Rating4.6★Reviews865Avg BSR#301

Top 394 Watch Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

394 watch battery19K/yr +0.4%25.6% conv.
renata 394 watch battery16K/yr +0.4%28.2% conv.
sr936sw watch battery8K/yr +17.2%22.9% conv.
renata 3945K/yr +39.3%24.8% conv.
394 renata watch battery5K/yr -6.6%29.6% conv.
394 battery4K/yr +8.5%21.6% conv.

What reviews say buyers love and hate about 394 Watch Battery

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Battery Life34%

“Batteries exactly as described”

Value For Money23%

“Cheap price”

Quality-Overall15%

“nice quality and fair price”

Advertised Vs Actual Product13%

“Exactly as advertised”

Durability4%

“reliability compared to cheaper alternatives”

What buyers complain about

85% of reviews

Durability30%

“Do not last as long as others, why”

Battery Life30%

“However, be aware the batteries expire in 2 years, which I don't think is fair because it's not specified in the listing”

Functionality-Overall20%

“Doesnt work”

Water Resistance5%

“Won't be fully waterproof after opening back of watch up”

394 Watch Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

40%

2Battery Life

20%

3Compatibility-Overall

20%

4Quality-Overall

10%

5Advertised Vs Actual Product

10%

Common 394 Watch Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 394 Watch Battery 38/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 11 tracked products. Search demand moved +6.0% over the last 90 days.

394 Watch Battery buyers on Amazon United Kingdom complain most about Durability, Battery Life, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.