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360 Camera

Fail

The top 5 brands take 100% of clicks, so 360 Camera is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£2.5M/yr1.2M searches / yr
90-day growth
+10.1%search demand this quarter
Competition
58%top-5 click share · 5 brands · 48 sellers

Flapen Score

360 Camera against its category

The dotted line is the Electronics & Photo average. Past it, 360 Camera is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 360 Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 360 Camera 1.2M times last year and spent an estimated £2.5M. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
0.8%
Market size, estimated
£2.5Ma year
Peak month
July2.5× the quietest month
Top search term
insta 360476K searches a year

02 · Price

A sale here is worth £257.66.

Listings sell for £257.66 on average, from £17.30 to £537.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £257.66 that is £64K to £129K a year per listing.

Average price
£257.66above the $15 to $100 sweet spot
Price range
£17.30–£537.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£64K–£129K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #58 within Camera & Photo. It carries 1,455 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#58in Camera & Photo
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,455per listing
Listings tracked
27

04 · Newcomers

Amazon counts 9 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top 360 Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£127K£255K£382K£510K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

0%

  • Insta36083%
  • AKASO7%
  • Imou7%
  • DJI2%
  • OBEST1%

Demand

360 Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top 360 Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360476K/yr
  • 360 camera202K/yr
  • insta360114K/yr
  • insta 360 x5102K/yr
  • insta360 x559K/yr
  • imou security camera41K/yr
  • insta 360 x434K/yr
  • imou camera20K/yr
  • imou24K/yr
  • insta22K/yr

Reviews and returns

What reviews say buyers love and hate about 360 Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall12%−0.11

this one wont connect

Not wireless

Can't connect to app

Battery Life9%−0.05

The battery life is very short at under 60 minutes

Battery don't even last for a few minutes

Battery life could be better

Assembly/Installation5%

Really disappointed in this product did not find set up straightforward

Took me time to set up

I wasnt able to set it easily

Functionality-Overall5%−0.04

Not very impressed hung it up side down jumpy annoying on your phone wifi issues its cheap for a reason

Not working

Never worked

Quality-Overall5%+1.15

Poor Quality

Junk

However, quality is reduced in low-light settings

Love

Camera Quality18%+0.55

Fantastic Camera

Great camera for the money

Good camera and easy to setup

Value For Money15%+1.01

Excellent value for money

Great value for money

Cheap price

Quality-Overall14%+1.15

Better quality

The product is very good quality also is very easy to install

superb quality very reliable

Image/Picture Clarity9%−0.03

Good picture quality

Its also a very clear picture

Picture quality good

Ease Of Use7%+0.64

Ease of use

they are easy to follow

easy to carry

Return

5.4% Return rate 5% Fixable by listing

Connectivity-Overall24%█▇█▇▇▆

this one wont connect

Not wireless

Can't connect to app

Functionality-Overall11%▆█▄▆▄▆

Not very impressed hung it up side down jumpy annoying on your phone wifi issues its cheap for a reason

Not working

Never worked

Compatibility-Overall10%█▄█▄▆█

Didn't work on 5g despite the Amazon description

App say not compatible with 5ghz

This product is not compatible with 5 g network why sell it at 2.5 g network

Camera Quality5%█▇▅▇▇▇
Quality-Overall5%█▇█▆▅▄

Poor Quality

Junk

However, quality is reduced in low-light settings

FAQ

Common 360 Camera questions

Answered from the same tracked data.