360 Camera
FailThe top 5 brands take 100% of clicks, so 360 Camera is a Fail.
- Flapen Score
- 41 / 100Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 4441
- Market size
- £2.5M/yr1.2M searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 48 sellers
Flapen Score
360 Camera against its category
The dotted line is the Electronics & Photo average. Past it, 360 Camera is stronger. Inside it, weaker.
Market
The 360 Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 360 Camera 1.2M times last year and spent an estimated £2.5M. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £2.5Ma year
- Peak month
- July2.5× the quietest month
- Top search term
- insta 360476K searches a year
02 · Price
A sale here is worth £257.66.
Listings sell for £257.66 on average, from £17.30 to £537.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £257.66 that is £64K to £129K a year per listing.
- Average price
- £257.66above the $15 to $100 sweet spot
- Price range
- £17.30–£537.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £64K–£129K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #58 within Camera & Photo. It carries 1,455 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #58in Camera & Photo
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,455per listing
- Listings tracked
- 27
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top 360 Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Insta360 X5 Essentials Bundle - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization
- Price
- £450.19
- Rating
- 4.7/5
- Reviews
- 1,037
- Age
- 1y ago

Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £282.00
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago

Insta360 X5 - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- £395.52
- Rating
- 4.6/5
- Reviews
- 1,733
- Age
- 1y ago

Insta360 X4 Standard Bundle - Waterproof 8K 360 Action Camera 4K Wide Angle Video Invisible Selfie Stick Effect Removable Lens Protector 135 Minutes Battery Life AI Editing
- Price
- £272.36
- Rating
- 4.6/5
- Reviews
- 1,709
- Age
- 1y ago

Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £267.79
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12× Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- £537.16
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1mo ago

Insta360 X5 Motorcycle Bundle - Waterproof 8K 360 Action Camera Rugged & Replaceable Lens 3-Hour Battery Clear Audio Stabilization Invisible Selfie Stick Effect Leading Low Light
- Price
- £468.34
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago

AKASO 360 Creator Combo - 360 Action Camera with 5.7K 360 Video 72MP Photo SuperSmooth Stabilization Horizon Lock AI Tracking Invisible Selfie Stick Touchscreen 256GB microSD Card
- Price
- £208.56
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 10mo ago

Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £267.79
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago

Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £282.00
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Newest
by launch date
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12× Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- £537.16
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1mo ago

DJI Osmo 360 Essential Combo 360 Action Camera
- Price
- £310.72
- Rating
- 4.4/5
- Reviews
- 1,747
- Age
- 7mo ago

Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £282.00
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago

Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £267.79
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago

AKASO 360 Camera Motorcycle Combo 360 Action Camera with 5.7K 360 Video 72MP Photo SuperSmooth Stabilization Horizon Lock AI Tracking Invisible Selfie Stick Touchscreen 128GB microSD Card
- Price
- £231.86
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 92%
Open market
0%
- Insta36083%
- AKASO7%
- Imou7%
- DJI2%
- OBEST1%
Demand
360 Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Search terms
Top 360 Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- insta 360476K/yr
- 360 camera202K/yr
- insta360114K/yr
- insta 360 x5102K/yr
- insta360 x559K/yr
- imou security camera41K/yr
- insta 360 x434K/yr
- imou camera20K/yr
- imou24K/yr
- insta22K/yr
Reviews and returns
What reviews say buyers love and hate about 360 Camera
We read the reviews and the return reasons for every product selling here.
“this one wont connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 360 Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









