360 Camera
brand-locked demand (top 5 brands take 100% of clicks) — 360 Camera doesn't clear our bar today.
Flapen Score
Is 360 Camera profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 360 Camera is a £2.5M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct. Verdict: Skip it — 41/100.
360 Camera: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.1% over the last 90 days and 0.8% of searches end in a purchase.
£2.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top 360 Camera products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Insta360 X5 Essentials Bundle - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization
- Price
- £450.19
- Rating
- 4.7/5
- Reviews
- 1,037
- Age
- 1y ago
Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £282.00
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Insta360 X5 - Waterproof 8K 360 Action Camera Leading Low Light Invisible Selfie Stick Effect Rugged and Replaceable Lens 3-Hour Battery Built-in Wind Guard Stabilization Triple AI Chip Design
- Price
- £395.52
- Rating
- 4.6/5
- Reviews
- 1,733
- Age
- 1y ago
Insta360 X4 Standard Bundle - Waterproof 8K 360 Action Camera 4K Wide Angle Video Invisible Selfie Stick Effect Removable Lens Protector 135 Minutes Battery Life AI Editing
- Price
- £272.36
- Rating
- 4.6/5
- Reviews
- 1,709
- Age
- 1y ago
Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £267.79
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Trending
90-day click momentum
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12× Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- £537.16
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1mo ago
Insta360 X5 Motorcycle Bundle - Waterproof 8K 360 Action Camera Rugged & Replaceable Lens 3-Hour Battery Clear Audio Stabilization Invisible Selfie Stick Effect Leading Low Light
- Price
- £468.34
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago
AKASO 360 Creator Combo - 360 Action Camera with 5.7K 360 Video 72MP Photo SuperSmooth Stabilization Horizon Lock AI Tracking Invisible Selfie Stick Touchscreen 256GB microSD Card
- Price
- £208.56
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 10mo ago
Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £267.79
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £282.00
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Newest
by launch dateInsta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12× Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- £537.16
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1mo ago
DJI Osmo 360 Essential Combo 360 Action Camera
- Price
- £310.72
- Rating
- 4.4/5
- Reviews
- 1,747
- Age
- 7mo ago
Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £282.00
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
Insta360 X4 Air - Lightweight 165g 8K 360 Camera Invisible Selfie Stick Effect Replaceable Lenses Shoot First & Frame Later Built-in Wind Guard FlowState Stabilization AI-Powered App
- Price
- £267.79
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 8mo ago
AKASO 360 Camera Motorcycle Combo 360 Action Camera with 5.7K 360 Video 72MP Photo SuperSmooth Stabilization Horizon Lock AI Tracking Invisible Selfie Stick Touchscreen 128GB microSD Card
- Price
- £231.86
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
0%
- Insta36083%
- AKASO7%
- Imou7%
- DJI2%
- OBEST1%
360 Camera demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Top 360 Camera search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- insta 360476K/yr
- 360 camera202K/yr
- insta360114K/yr
- insta 360 x5102K/yr
- insta360 x559K/yr
- imou security camera41K/yr
- insta 360 x434K/yr
- imou camera20K/yr
- imou24K/yr
- insta22K/yr
What reviews say buyers love and hate about 360 Camera
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Fantastic Camera”
“Excellent value for money”
“Better quality”
“Good picture quality”
“Ease of use”
What buyers complain about
50% of reviews“this one wont connect”
“The battery life is very short at under 60 minutes”
“Really disappointed in this product did not find set up straightforward”
“Not very impressed hung it up side down jumpy annoying on your phone wifi issues its cheap for a reason”
“Poor Quality”
360 Camera return rate & reasons
Why buyers send it back, as a share of all return requests.
5.4%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 360 Camera questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
