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32 Inch Tv Smart 1080p Full Hd

Fail

The top 5 brands take 99% of clicks, so 32 Inch Tv Smart 1080p Full Hd is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£1.6M/yr426K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
33%top-5 click share · 7 brands · 51 sellers

Flapen Score

32 Inch Tv Smart 1080p Full Hd against its category

The dotted line is the Electronics & Photo average. Past it, 32 Inch Tv Smart 1080p Full Hd is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 32 Inch Tv Smart 1080p Full Hd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 32 Inch Tv Smart 1080p Full Hd 426K times last year and spent an estimated £1.6M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.1%
Market size, estimated
£1.6Ma year
Peak month
December3.2× the quietest month
Top search term
tcl tv113K searches a year

02 · Price

A sale here is worth £330.80.

Listings sell for £330.80 on average, from £10.93 to £1439.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £330.80 that is £0 to £33K a year per listing.

Average price
£330.80above the $15 to $100 sweet spot
Price range
£10.93–£1439.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #309 within Home Cinema, TV & Video. It carries 579 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
88%
Out of stock, average day
5.7%
Average rank
#309in Home Cinema, TV & Video
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
56

04 · Newcomers

Amazon counts 14 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
34 months

Products

Top 32 Inch Tv Smart 1080p Full Hd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£31K£63K£94K£125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

51

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

0%

  • TCL71%
  • Samsung24%
  • XIAOMI2%
  • Hisense1%
  • HYE1%
  • Rock Off officially licensed products1%
  • Open — no brand owns it (1 brand, 0%)

Demand

32 Inch Tv Smart 1080p Full Hd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top 32 Inch Tv Smart 1080p Full Hd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tcl tv113K/yr
  • tcl60K/yr
  • samsung 32 inch smart tv51K/yr
  • tlc21K/yr
  • tcl qm7k18K/yr
  • tcl 55qm6k16K/yr
  • tcl mini led tv10K/yr
  • tlc tv16K/yr
  • tcl 32 inch smart tv18K/yr
  • tcl qm6k13K/yr

Reviews and returns

What reviews say buyers love and hate about 32 Inch Tv Smart 1080p Full Hd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.19

Broken

Broke within a few weeks of having

Broke after 2 months

Audio Quality8%+0.23

Sound quality not good

Sound weak

the sound is terrible

Quality-Overall7%+0.25

Bad quality

Quality control is shocking

Cheap rubbish

Connectivity-Overall7%−0.09

Slow laggy connection

Connection problems

Freely is slow to connect when switching on

Software/Application7%−0.07

the constant software bugs

The software on this tv is clunky and slow

Poor software and settings

Love

Value For Money24%+2.31

Excellent value for money

Great tv for price

Excellent value for money

Image/Picture Clarity15%+1.00

Amazing picture quality

Excellent picture

Clear picture

Quality-Overall11%+0.25

great build quality

Amazing quality

Build quality is solid

Audio Quality8%+0.23

Good sound

sound is brilliant

the sound is beautiful

Assembly/Installation8%+0.30

it is easy to assemble

Easy to install

Easy set up

Return

3.9% Return rate 25% Fixable by listing

Size-Overall19%▄▆▇█▇▇
Functionality-Overall15%█▅▅▄▄▆

Didn't work

Slow

the performance is unacceptably slow

Defective Material/Parts10%▇█▇▄▇▇
Connectivity-Overall8%█▆▆▇▇▇

Slow laggy connection

Connection problems

Freely is slow to connect when switching on

Touch Screen6%▄▄█▇▇▅

FAQ

Common 32 Inch Tv Smart 1080p Full Hd questions

Answered from the same tracked data.