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27a 12v Alkaline Battery

Fail

Prices span $2.68–$5.18, mostly outside the sweet spot, so 27a 12v Alkaline Battery is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£65K/yr56K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
91%top-5 click share · 6 brands · 42 sellers

Flapen Score

27a 12v Alkaline Battery against its category

The dotted line is the Electronics & Photo average. Past it, 27a 12v Alkaline Battery is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 27a 12v Alkaline Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 27a 12v Alkaline Battery 56K times last year and spent an estimated £65K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

31.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
31.8%
Market size, estimated
£65Ka year
Peak month
November1.5× the quietest month
Top search term
27a 12v battery24K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £2.68 to £5.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £3.61 that is £7K to £9K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£2.68–£5.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Household Batteries, Chargers & Accessories. It carries 3,045 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#230in Household Batteries, Chargers & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,045per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top 27a 12v Alkaline Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

42

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Energizer39%
  • LiCB34%
  • Duracell11%
  • wowpower8%
  • AJ Star5%
  • avmzvo4%

Demand

27a 12v Alkaline Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 27a 12v Alkaline Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 27a 12v battery24K/yr
  • a27 battery14K/yr
  • 27a 12v alkaline battery11K/yr
  • 27a battery4K/yr
  • a27 12v battery4K/yr

Reviews and returns

What reviews say buyers love and hate about 27a 12v Alkaline Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.12

Will not last

Dont last any time

Battery Life20%+0.51

When new batteries were tested there was very little power

4 of the 5 batteries when checked only had half of there charge remaining

Value For Money20%−0.05

Not worth returning them for the price

Charging20%−0.14

Poor charge in battery on arrival

not powerful enough or not fully charged very disappointing

Quality-Overall20%+0.35

Cheap for a reason

Poor quality

Very poor quality

Love

Value For Money32%−0.05

Fair price

Excellent value for money

Good value for money

Battery Life18%+0.51

Gives me confidence that the battery life

Good quality batteries

Great batteries

Quality-Overall17%+0.35

Excellent quality

Amazing product

once done so far so good, no complaints

Advertised Vs Actual Product14%+1.55

done the job

Just as described

Just what I needed

Remote Control6%+0.92

fitted my garage remote perfectly

Bought them for a garage door remote button, and they fit and work fine

Perfect for garage remote control key

Return

0.1% Return rate 53% Fixable by listing

Size-Overall53%▄▁▆▁██
Compatibility-Overall20%▃▁▅█▁▁
Quality-Overall10%█▁▁▁▁▁

Cheap for a reason

Poor quality

Very poor quality

Battery Life10%▂▁▁█▁▁

When new batteries were tested there was very little power

4 of the 5 batteries when checked only had half of there charge remaining

Functionality-Overall7%█▁▁▁▁▁

FAQ

Common 27a 12v Alkaline Battery questions

Answered from the same tracked data.