23a Battery 12v
FailPrices span $2.90–$5.31, mostly outside the sweet spot, so 23a Battery 12v is a Fail.
- Flapen Score
- 37 / 100Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 4437
- Market size
- £307K/yr266K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 73 sellers
Flapen Score
23a Battery 12v against its category
The dotted line is the Electronics & Photo average. Past it, 23a Battery 12v is stronger. Inside it, weaker.
Market
The 23a Battery 12v market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 23a Battery 12v 266K times last year and spent an estimated £307K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 31.8% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 31.8%
- Market size, estimated
- £307Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- 23a battery 12v55K searches a year
02 · Price
A sale here is worth £3.64.
Listings sell for £3.64 on average, from £2.90 to £5.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £3.64 that is £22K to £29K a year per listing.
- Average price
- £3.64under the $15 to $100 sweet spot
- Price range
- £2.90–£5.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £22K–£29K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Household Batteries, Chargers & Accessories. It carries 23,725 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #152in Household Batteries, Chargers & Accessories
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 23,725per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top 23a Battery 12v products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 128,404
- Age
- 16y ago

Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power
- Price
- £3.10
- Rating
- 4.5/5
- Reviews
- 38,842
- Age
- 7y ago

LiCB 23A A23 12V Alkaline Battery (5PCS)
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 11,263
- Age
- 7y ago

2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 2,842
- Age
- 5y ago

23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 7,816
- Age
- 7y ago
Trending
estimated 90-day click momentum
GP Super 23A 12V High Voltage Alkaline Battery (Pack of 5)
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 13,061
- Age
- 20y ago

DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 128,404
- Age
- 16y ago

23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 1y ago

23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 7,816
- Age
- 7y ago

LiCB 23A A23 12V Alkaline Battery (10PCS)
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 4,930
- Age
- 8y ago
Newest
by launch date
23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 1y ago

5Pcs 23A A23 12V Alkaline Battery MN21/ A23 / 23A / V23GA / LRV08 / 8LR932 for use in remote controls wireless doorbells and security systems
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 1,301
- Age
- 3y ago

2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 2,842
- Age
- 5y ago

LiCB 23A A23 12V Alkaline Battery (5PCS)
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 11,263
- Age
- 7y ago

Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power
- Price
- £3.10
- Rating
- 4.5/5
- Reviews
- 38,842
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
73
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
2%
- Duracell54%
- Amazon Basics16%
- LiCB11%
- GP10%
- wowpower4%
- Energizer3%
- Open — no brand owns it (1 brand, 2%)
Demand
23a Battery 12v search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top 23a Battery 12v search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 23a battery 12v55K/yr
- a23 batteries34K/yr
- 23a 12v alkaline battery25K/yr
- mn21/23 battery duracell 12v20K/yr
- 23a battery14K/yr
- a23s 12v battery13K/yr
- a23 battery13K/yr
- mn21 battery13K/yr
- lrv08 battery10K/yr
- 23a 12v battery13K/yr
Reviews and returns
What reviews say buyers love and hate about 23a Battery 12v
We read the reviews and the return reasons for every product selling here.
“no significant life in the battery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 23a Battery 12v questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









