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23a Battery 12v

Fail

Prices span $2.90–$5.31, mostly outside the sweet spot, so 23a Battery 12v is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£307K/yr266K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
80%top-5 click share · 7 brands · 73 sellers

Flapen Score

23a Battery 12v against its category

The dotted line is the Electronics & Photo average. Past it, 23a Battery 12v is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 23a Battery 12v market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 23a Battery 12v 266K times last year and spent an estimated £307K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 31.8% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
31.8%
Market size, estimated
£307Ka year
Peak month
December1.6× the quietest month
Top search term
23a battery 12v55K searches a year

02 · Price

A sale here is worth £3.64.

Listings sell for £3.64 on average, from £2.90 to £5.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £3.64 that is £22K to £29K a year per listing.

Average price
£3.64under the $15 to $100 sweet spot
Price range
£2.90–£5.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£22K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Household Batteries, Chargers & Accessories. It carries 23,725 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Household Batteries, Chargers & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
23,725per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top 23a Battery 12v products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£46K£92K£138K£184K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

73

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

2%

  • Duracell54%
  • Amazon Basics16%
  • LiCB11%
  • GP10%
  • wowpower4%
  • Energizer3%
  • Open — no brand owns it (1 brand, 2%)

Demand

23a Battery 12v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top 23a Battery 12v search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 23a battery 12v55K/yr
  • a23 batteries34K/yr
  • 23a 12v alkaline battery25K/yr
  • mn21/23 battery duracell 12v20K/yr
  • 23a battery14K/yr
  • a23s 12v battery13K/yr
  • a23 battery13K/yr
  • mn21 battery13K/yr
  • lrv08 battery10K/yr
  • 23a 12v battery13K/yr

Reviews and returns

What reviews say buyers love and hate about 23a Battery 12v

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
35%of negative reviews mention “Battery Life”
0.2%of orders come back
“no significant life in the battery”
A buyer, on “Battery Life”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 23a Battery 12v questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data