23a battery 12v
Skip itPrices mostly outside the sweet spot ($2.90–$5.31) — this niche doesn't clear our bar today.
Conversion
Incredible31.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£307K£307K/yr · 266K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Review moat
Bad23,725.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£3.64avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£5.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 23a battery 12v is a £307K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
23a battery 12v market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £291K–£364K
- units × avg price
- Conversion rate
- 31.8%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
73
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Duracell54%
- Amazon Basics16%
- LiCB11%
- GP10%
- wowpower4%
- Energizer3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top 23a battery 12v search terms
- 23a battery 12v55K/yr
- a23 batteries34K/yr
- 23a 12v alkaline battery25K/yr
- mn21/23 battery duracell 12v20K/yr
- 23a battery14K/yr
- a23s 12v battery13K/yr
- a23 battery13K/yr
- mn21 battery13K/yr
- lrv08 battery10K/yr
- 23a 12v battery13K/yr
Top 23a battery 12v products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention
Duracell£2.964.7★128,404 rev
Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power
Amazon Basics£3.104.5★38,842 rev
LiCB 23A A23 12V Alkaline Battery (5PCS)
LiCB£3.444.6★11,263 rev
2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028
Duracell£3.404.7★2,842 rev
23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline
GP£5.314.6★7,816 rev
Newest
by launch date
23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems
wowpower£2.90421 rev
5Pcs 23A A23 12V Alkaline Battery MN21/ A23 / 23A / V23GA / LRV08 / 8LR932 for use in remote controls wireless doorbells and security systems
AJ Star£3.271,301 rev
2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028
Duracell£3.402,842 rev
LiCB 23A A23 12V Alkaline Battery (5PCS)
LiCB£3.4411,263 rev
Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power
Amazon Basics£3.1038,842 rev
Trending
90-day click momentum
GP Super 23A 12V High Voltage Alkaline Battery (Pack of 5)
GP£2.954.6★
DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention
Duracell£2.964.7★
23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems
wowpower£2.904.7★
23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline
GP£5.314.6★
LiCB 23A A23 12V Alkaline Battery (10PCS)
LiCB£5.004.6★
What buyers say about 23a battery 12v
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Great battery life”
“Good quality”
“Exactly as pictured”
“Perfect fit”
“longevity of use”
“Great for remote for light plugs arrived quickly”
“Easy to use”
“Can't go wrong with the cooper colour top”
“Ideal for the wireless doorbell”
What buyers complain about
“no significant life in the battery”
“Larger diameter than the 23AE battery”
“Don't last long”
“as always not cheap”
“Faulty”
“Poor quality”
“Bit slow”
“Bit slow”
“These batteries heat up to 'too hot to touch'”
Top return reasons
Common questions
- Is 23a battery 12v profitable to sell on Amazon United Kingdom?
- The niche generates £307K/yr across 11 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the 23a battery 12v niche?
- 7 brands and 73 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 23a battery 12v?
- Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 0.2%.
- When does demand for 23a battery 12v peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 23a battery 12v niche?
- Listings span £2.90–£5.31; the average listing price is £3.64 (sweet spot $15–$100). The average incumbent carries 23,725 reviews — the moat a new listing must climb.