How competitive is the 23a Battery 12v niche on Amazon United Kingdom?

7 brands and 73 sellers compete in 23a Battery 12v on Amazon United Kingdom. The top 5 23a Battery 12v products take 80% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in 23a Battery 12v?

23a Battery 12v buyers on Amazon United Kingdom complain most about Battery Life, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the 23a Battery 12v niche?

23a Battery 12v sells for £3.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.90–£5.31. The average incumbent carries 23,725 reviews — the moat a new listing must climb.

23a Battery 12v

prices mostly outside the sweet spot ($2.90–$5.31) — 23a Battery 12v doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is 23a Battery 12v profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 23a Battery 12v is a £307K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

23a Battery 12v: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 31.8% of searches end in a purchase.

£307K

revenue / yr

Units sold / yr100K

Search volume / yr-23.7%266K

Conversion rate31.8%

Avg price£3.64

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 73

Top-5 product click share80%

Open market5%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top 23a Battery 12v products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention

Price: £2.96
Rating: 4.7/5
Reviews: 128,404
Age: 16y ago

Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power

Price: £3.10
Rating: 4.5/5
Reviews: 38,842
Age: 7y ago

LiCB 23A A23 12V Alkaline Battery (5PCS)

Price: £3.44
Rating: 4.6/5
Reviews: 11,263
Age: 7y ago

2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028

Price: £3.40
Rating: 4.7/5
Reviews: 2,842
Age: 5y ago

23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline

Price: £5.31
Rating: 4.6/5
Reviews: 7,816
Age: 7y ago

Newest

by launch date

23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems

Price: £2.90
Rating: 4.7/5
Reviews: 421
Age: 1y ago

5Pcs 23A A23 12V Alkaline Battery MN21/ A23 / 23A / V23GA / LRV08 / 8LR932 for use in remote controls wireless doorbells and security systems

Price: £3.27
Rating: 4.6/5
Reviews: 1,301
Age: 3y ago

2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028

Price: £3.40
Rating: 4.7/5
Reviews: 2,842
Age: 5y ago

LiCB 23A A23 12V Alkaline Battery (5PCS)

Price: £3.44
Rating: 4.6/5
Reviews: 11,263
Age: 7y ago

Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power

Price: £3.10
Rating: 4.5/5
Reviews: 38,842
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Duracell54%
Amazon Basics16%
LiCB11%
GP10%
wowpower4%
Energizer3%
Open — no brand owns it (1 brand, 2%)

23a Battery 12v demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume266KCVR31.8%Products11Brands7Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews23,725Avg BSR#152

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Top 23a Battery 12v search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

23a battery 12v55K/yr -13.8%33.5% conv.
a23 batteries34K/yr -22.3%30.4% conv.
23a 12v alkaline battery25K/yr -17.4%29.3% conv.
mn21/23 battery duracell 12v20K/yr -7.1%39.1% conv.
23a battery14K/yr -41.9%23.7% conv.
a23s 12v battery13K/yr -38.7%24.4% conv.
a23 battery13K/yr -39.1%22.1% conv.
mn21 battery13K/yr -25.4%25.5% conv.
lrv08 battery10K/yr +13.9%17.3% conv.
23a 12v battery13K/yr -46.1%25.4% conv.

What reviews say buyers love and hate about 23a Battery 12v

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Value For Money31%

“Good value for money”

Battery Life21%

“Great battery life”

Quality-Overall18%

“Good quality”

Advertised Vs Actual Product15%

“Exactly as pictured”

Size-Overall5%

“Perfect fit”

What buyers complain about

87% of reviews

Battery Life35%

“no significant life in the battery”

Size-Overall13%

“Larger diameter than the 23AE battery”

Durability12%

“Don't last long”

Value For Money10%

“as always not cheap”

Defective Material/Parts7%

“Faulty”

23a Battery 12v return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

60%

2Functionality-Overall

12%

3Compatibility-Overall

4Defective Material/Parts

5Battery Life

Common 23a Battery 12v questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 23a Battery 12v 37/100 on Amazon United Kingdom — Skip it. The niche generates £307K/yr across 11 tracked products. Search demand moved -23.7% over the last 90 days.