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23a Battery 12v

Fail

Prices span $2.90–$5.31, mostly outside the sweet spot, so 23a Battery 12v is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£307K/yr266K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
80%top-5 click share · 7 brands · 73 sellers

Flapen Score

23a Battery 12v against its category

The dotted line is the Electronics & Photo average. Past it, 23a Battery 12v is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 23a Battery 12v market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 23a Battery 12v 266K times last year and spent an estimated £307K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

31.8% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
31.8%
Market size, estimated
£307Ka year
Peak month
December1.6× the quietest month
Top search term
23a battery 12v55K searches a year

02 · Price

A sale here is worth £3.64.

Listings sell for £3.64 on average, from £2.90 to £5.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £3.64 that is £22K to £29K a year per listing.

Average price
£3.64under the $15 to $100 sweet spot
Price range
£2.90–£5.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£22K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Household Batteries, Chargers & Accessories. It carries 23,725 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Household Batteries, Chargers & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
23,725per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top 23a Battery 12v products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£46K£92K£138K£184K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

73

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Duracell54%
  • Amazon Basics16%
  • LiCB11%
  • GP10%
  • wowpower4%
  • Energizer3%
  • Open — no brand owns it (1 brand, 2%)

Demand

23a Battery 12v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top 23a Battery 12v search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 23a battery 12v55K/yr
  • a23 batteries34K/yr
  • 23a 12v alkaline battery25K/yr
  • mn21/23 battery duracell 12v20K/yr
  • 23a battery14K/yr
  • a23s 12v battery13K/yr
  • a23 battery13K/yr
  • mn21 battery13K/yr
  • lrv08 battery10K/yr
  • 23a 12v battery13K/yr

Reviews and returns

What reviews say buyers love and hate about 23a Battery 12v

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life35%−0.22

no significant life in the battery

very low battery life

Poor battery life

Size-Overall13%−0.01

Larger diameter than the 23AE battery

Super small

Smaller than the brand version for the same LR1 model

Durability12%−0.06

Don't last long

Only lasted 3 months

used one in my door bell which lasted a little more than a year. as opposed to the previous one from a different brand that lasted 7 years

Value For Money10%+2.30

as always not cheap

Don't waste your money

expensive

Defective Material/Parts7%−0.01

Faulty

item worked ok. early delivery item already fitted work ok another problem solved

Love

Value For Money31%+2.30

Good value for money

Excellent price

Excellent value

Battery Life21%−0.22

Great battery life

Good battery

long lasting batteries that can be used for many things

Quality-Overall18%+1.03

Good quality

Its another Duracell so you know what to expect - great quality

Good sellers good quality product good price

Advertised Vs Actual Product15%+1.33

Exactly as pictured

Product, as advertised

Just as described

Size-Overall5%−0.01

Perfect fit

Fits battery doorbell

Fits door bell button

Return

0.2% Return rate 64% Fixable by listing

Size-Overall60%▄▅█▅▇▇

Larger diameter than the 23AE battery

Super small

Smaller than the brand version for the same LR1 model

Functionality-Overall12%█▄▁▃▁▂

Bit slow

Compatibility-Overall8%▅█▁▆▁▇
Defective Material/Parts5%▁▅▁█▁▁

Faulty

item worked ok. early delivery item already fitted work ok another problem solved

Battery Life3%█▁▁▆▁▆

no significant life in the battery

very low battery life

Poor battery life

FAQ

Common 23a Battery 12v questions

Answered from the same tracked data.