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21700 Battery

a small market ($26K/yr) — 21700 Battery doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 7Growth 18Conversion 34Competition 19Returns 95Price range 36Avg price 73Brand share 10Review moat 98Quality gap 96
This niche Category average

Is 21700 Battery profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 21700 Battery is a £26K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.

21700 Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 2.8% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K
Search volume / yr-13.9%65K
Conversion rate2.8%
Avg price£14.80

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 11
Top-5 product click share78%
Open market4%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement27%
New entrants (1y)6· 3 succeeded
Avg rating3.9★
Avg reviews41

Top 21700 Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

1%

  • Global Rankings31%
  • JESSPOW27%
  • VOOPOO19%
  • Efest12%
  • VENNERLI6%
  • fenix3%
  • Open — no brand owns it (1 brand, 1%)

21700 Battery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR2.8%Products11Brands7Top 5 Brands96%OOS Rate10.8%Rating3.9★Reviews41Avg BSR#116
2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 21700 Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 21700 battery50K/yr
  • 21700 vaping battery6K/yr
  • 217005K/yr
  • 21700 battery 5000mah4K/yr

What reviews say buyers love and hate about 21700 Battery

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Battery Life24%

Great batteries

Charging23%

Brilliant Charger

Quality-Overall12%

Good quality

Value For Money6%

great value for money

Durability5%

The brand highlights durability

What buyers complain about

54% of reviews
Charging14%

will not charge

Size-Overall9%

they are an odd size

Battery Life8%

cost a fortune in different batteries

Advertised Vs Actual Product7%

This should really be stated clearly in the listing to avoid confusion

Storage Capacity4%

Not as good in capacity as the normal ones

21700 Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Charging
11%
3Compatibility-Overall
8%
4Functionality-Overall
7%
5Battery Life
4%

Common 21700 Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 21700 Battery 40/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 11 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for 21700 Battery on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.