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20m Hdmi Cable

Fail

Shoppers spend an estimated $63K a year here, so 20m Hdmi Cable is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£63K/yr26K searches / yr
90-day growth
+55.0%search demand this quarter
Competition
68%top-5 click share · 12 brands · 17 sellers

Flapen Score

20m Hdmi Cable against its category

The dotted line is the Electronics & Photo average. Past it, 20m Hdmi Cable is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20m Hdmi Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 20m Hdmi Cable 26K times last year and spent an estimated £63K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+55.0%
Conversion, latest week
13.1%
Market size, estimated
£63Ka year
Peak month
July1.6× the quietest month
Top search term
20m hdmi cable13K searches a year

02 · Price

A sale here is worth £18.11.

Listings sell for £18.11 on average, from £2.46 to £35.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.11 that is £2K to £5K a year per listing.

Average price
£18.11inside the $15 to $100 sweet spot
Price range
£2.46–£35.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #67 within Home Cinema, TV & Video. It carries 12,768 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#67in Home Cinema, TV & Video
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,768per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top 20m Hdmi Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

17

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

13%

  • jojobnj27%
  • Zazalon20%
  • True HQ17%
  • Rommisie12%
  • Diyanisly6%
  • KabelDirekt5%
  • Open — no brand owns it (6 brands, 13%)

Demand

20m Hdmi Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top 20m Hdmi Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 20m hdmi cable13K/yr
  • hdmi cable 20m6K/yr
  • long hdmi cable 20m4K/yr
  • 20m hdmi3K/yr

Reviews and returns

What reviews say buyers love and hate about 20m Hdmi Cable

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Material Quality”
42%of negative reviews mention “Functionality-Overall”
2.5%of orders come back
“The cable is not working”
A buyer, on “Functionality-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 20m Hdmi Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data