20 inch tv
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Review moat
Great428.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£92.66avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay£42.19–£163.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 52K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, 20 inch tv is a £55K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
20 inch tv market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £23K–£46K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #634
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 16.9%
- Avg brand age
- 27 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
33
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
14%
- ZOSHING22%
- KCR19%
- Antteq16%
- Cello16%
- HYE8%
- PHILIPS5%
- Open — no brand owns it (8 brands, 14%)
Demand
Weekly Amazon search volume, last 37 weeks — -3.2% search growth over the last 90 days.Top 20 inch tv search terms
- 20 inch tv24K/yr
- 20 inch smart tv19K/yr
- tv 20 inch4K/yr
- 20 tv3K/yr
- smart tv 20 inch3K/yr
Top 20 inch tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KCR 20inch TV IPS LED Screen Digital DVB-T2 TV Tuner
KCR£74.754.1★29 rev
ZOSHING 20Inch LED TV Small Television with VESA Wall Mountable Full HD 1080p-Digital DVB-T2 Tuner Freeview Receive-HDMI/USB-AC/DC-12V input for Bedroom Caravan
ZOSHING£82.564.0★301 rev
Antteq 19 Inch Smart TV WebOS FHD TV MagiQ 19 with ThinQ AI Voice Magic Remote BBC Freeview Netflix YouTube Airplay WiFi Black Televisions
Antteq£121.004.5★50 rev
Cello 19 inch LED TV C1924SH with Freeview & Satellite Easy Setup Mains Powered Non-Smart USB Record from Live TV Frameless Style Pitch Perfect Sound Made in the UK Ideal for Small Spaces
Cello£86.014.3★910 rev
HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008
HYE£86.834.0★358 rev
Newest
by launch date
Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen
Antteq£82.385 rev
Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces
Cello£126.7865 rev
HKC 22 Inch FHD TV Freeview DVB-T2-C-S2 Dolby Digital Audio FHD LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Small Lounge Kitchen
HKC£79.3420 rev
Antteq 19 Inch Smart TV WebOS FHD TV MagiQ 19 with ThinQ AI Voice Magic Remote BBC Freeview Netflix YouTube Airplay WiFi Black Televisions
Antteq£121.0050 rev
Toshiba 24 WV2553DB HD Ready Smart VIDAA TV HDR Freely Disney Plus Prime Video Netflix Dolby Audio Works with Alexa and Google Assistant VIDAA Voice 2025
Toshiba£87.62726 rev
Trending
90-day click momentum
KTC 24 Inch QHD Monitor 2K@100Hz Flat IPS 1440P Monitor with Ultra Thin Bazels Anti-Blue Light HDR10 122% sRGB 99% DCI-P3 300 Nits 5ms MPRT VESA 100x100 Adaptive Sync for Working and Gaming
KTC£80.614.3★
Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen
Antteq£82.384.7★
Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces
Cello£126.784.4★
FALCON 22 inch SE LED Camping TV incl. Multituner Bluetooth DVD-Player PVR-Ready CI+ Sloth Model Year 2025
FALCON WORLD CLASS TECHNOLOGY£124.223.9★
Sniper 19 SMART LED Camping TV webOS Bluetooth 5.0 Wifi Freeview Tuner Satellite Tuner Streaming & Catchup 3 x HDMI 2 x USB Multimedia player HD
Sniper£163.974.3★
What buyers say about 20 inch tv
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Sound is great”
“Excellent quality”
“easy to install”
“Excellent picture”
“Perfect size”
“good clear picture”
“Ease of use”
“Does the job”
“The features and connectivity are great for my needs”
What buyers complain about
“No sound”
“it cant even do that as when I move my mouse”
“not Quality”
“Awful to set up”
“stopped working after 7 months”
“Not the easiest to configure anyone buying this TV should make sure they download the used manual before the even turn it on the instructions that come with it are almost useless”
“The TV does not recognise the WiFi Signal from the BT ROUTER ALSO IT IS IMPOSSIBLE to attach a Standard Coaxial Cable aerial to the TV”
“Much too small in appearance”
“need good signal to get all channels”
“to loud at night”
Top return reasons
Common questions
- Is 20 inch tv profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the 20 inch tv niche?
- 14 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in 20 inch tv?
- Top complaints mined from reviews: Audio Quality, Functionality-Overall, Quality-Overall. The return rate is 2.8%.
- What does it cost to enter the 20 inch tv niche?
- Listings span £42.19–£163.97; the average listing price is £92.66 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.