Is 12v tv profitable to sell on Amazon United Kingdom?

The niche generates £426K/yr across 32 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the 12v tv niche?

12 brands and 17 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in 12v tv?

Top complaints mined from reviews: Audio Quality, Quality-Overall, Functionality-Overall. The return rate is 3.8%.

When does demand for 12v tv peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the 12v tv niche?

Listings span £62.12–£192.50; the average listing price is £123.15 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.

12v tv

Worth a look

Shows a thin review moat (190 avg reviews), but weak search conversion (1.1%) keeps it on the watch list.

Review moat

Great189.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£123.15

avg listing price — sweet spot $15–$100

Market size

Good£426K

£426K/yr · 312K searches

Growth

Good+22.0%

90-day search growth — must beat 0% to launch

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay£62.12–£192.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, 12v tv is a £426K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

12v tv market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £308K–£369K; units × avg price
Conversion rate: 1.1%
Avg BSR: #535
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.4%
Avg brand age: 38 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

15%

ZOSHING29%
Antteq23%
WHITEMOORE12%
Cello11%
HYE7%
XIAOMI4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top 12v tv search terms

12v tv100K/yr +22.9%0.7% conv.
caravan tv24K/yr +38.4%0.6% conv.
12v tv for campervan22K/yr +62.9%0.9% conv.
12v smart tv24K/yr +10.5%1.1% conv.
12 volt tv21K/yr +28.2%1.1% conv.
12v smart tv for campervan15K/yr +13.1%1.1% conv.
12v tvs for motorhomes24K/yr -40.9%0.9% conv.
campervan tv11K/yr +13.8%0.4% conv.
12v motorhome tv10K/yr +30.3%0.5% conv.
motorhome tv9K/yr +32.2%0.5% conv.

All search terms

Top 12v tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZOSHING TV 22 inch HD 1080P Screen Small Television with Freeview Receiver 12 volt TV Built Digital T2 Tuner USB HDMI/RCA/VGA inputs Suitable for Bedroom Caravan

ZOSHING£82.044.0★367 rev

Antteq 24 inch 12 Volt HD TV Bezel-less Design Frameless TV Freeview DVB-T2/C/S2 Dolby Audio HDMI VGA PC SCART USB Travel Small Screen TV for Motorhome and Campervan Caravans

Antteq£105.634.3★14 rev

Antteq 22 Inch FHD Smart TV 12V WebOS 12 Volt Television with AI Voice Control Remote BBC Freeview Netflix Airplay HDMI/USB Small Travel Screen for Caravan Truck Boat Motorhome

Antteq£133.004.2★117 rev

ZOSHING TV 27 inch Small full view 1080P Television with Freeview HD-Dual power DC-12v and AC in-HDMI/AV Audio USB Media Player Suitable for Bedrooms and Caravans

ZOSHING£95.643.5★140 rev

Antteq 19 Inch Smart TV WebOS FHD TV MagiQ 19 with ThinQ AI Voice Magic Remote BBC Freeview Netflix YouTube Airplay WiFi Black Televisions

Antteq£121.004.5★50 rev

Newest

by launch date

Antteq 24 inch 12 Volt HD TV Bezel-less Design Frameless TV Freeview DVB-T2/C/S2 Dolby Audio HDMI VGA PC SCART USB Travel Small Screen TV for Motorhome and Campervan Caravans

Antteq£105.6314 rev

2mo ago

HYE TV - 12V Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Campervans Caravans Motorhomes & Boats

HYE£135.101 rev

4mo ago

WHITEMOORE 32 12V/24V Smart TV Tizen OS WiFi Netflix Prime Airplay HDMI/USB for Caravan/Truck/Boat 3-Year Warranty

WHITEMOORE£192.5016 rev

5mo ago

Cello Ctrav-22TZ 22 Tizen OS Smart LED 12V Traveller TV By Samsung Built in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made ideal Motorhomes HGVs & Boats

Cello£168.9946 rev

6mo ago

HKC 24 inch 12 Volt HD TV Freeview DVB-T2/C/S2 Dolby Audio HDMI VGA PC SCART USB Travel Small Screen TV for Motorhome and Campervan Caravans

HKC£91.1017 rev

6mo ago

What buyers say about 12v tv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Good value for money”

Image/Picture Clarity14%

“Picture quality is decent”

Audio Quality12%

“good sound”

Assembly/Installation11%

“Easy set up”

Quality-Overall8%

“Excellent product”

Size-Overall5%

“Nice size”

Advertised Vs Actual Product4%

“exactly what I wanted”

Display Resolution3%

“Picture is very clear”

Weight Light3%

“Perfect lightweight tv”

Connectivity-Overall2%

“Connectivity is excellent”

What buyers complain about

Audio Quality16%

“No sound”

Quality-Overall10%

“also low in quality”

Functionality-Overall9%

“Didn't work”

Assembly/Installation7%

“Very difficult to set up”

Signal Strength5%

“need good signal to get all channels”

Instructions/User Manual/Troubleshooting4%

“No instructions”

Durability4%

“Broke within a few weeks of having”

Software/Application4%

“The freely app continually needs returned because it loses the channels”

Size-Overall3%

“TV not fit for purpose”

Connectivity-Overall3%

“Won't connect to wifi”

Top return reasons

Size-Overall23%

Functionality-Overall16%

Connectivity-Overall10%

Defective Material/Parts7%

Compatibility-Overall7%

Audio Quality6%

Quality-Overall3%