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12v Power Supply

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -16.1% this quarter, so 12v Power Supply is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£142K/yr237K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
37%top-5 click share · 31 brands · 34 sellers

Flapen Score

12v Power Supply against its category

The dotted line is the Electronics & Photo average. Past it, 12v Power Supply is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Power Supply market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12v Power Supply 237K times last year and spent an estimated £142K. The top 5 brands take 45% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
6.5%
Market size, estimated
£142Ka year
Peak month
December1.6× the quietest month
Top search term
12v power supply142K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £3.99 to £37.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.28 that is £2K to £5K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£3.99–£37.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #160 within Power Accessories. It carries 201 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#160in Power Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top 12v Power Supply products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 flat

Sellers

34

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

37%

Top 20: 81%

Open market

49%

  • SZZKtech13%
  • shefor12%
  • Yisica8%
  • inShareplus6%
  • Multibao6%
  • Lighting EVER6%

Demand

12v Power Supply search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top 12v Power Supply search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12v power supply142K/yr
  • 12v dc power supply21K/yr
  • 12 volt power supply14K/yr
  • 12v adapter12K/yr
  • 12v power adapter9K/yr
  • 12v dc power adapter4K/yr
  • 12v psu6K/yr
  • 12v ac adapter5K/yr
  • dc12v power supply3K/yr
  • power adapter 12v4K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Power Supply

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating11%−0.08

Very hot to touch

But this product got red hot

Overheated with a few hours of being plug in

Functionality-Overall10%−0.11

Doesnt work

again won't work

Doesn't work to the rated amperage

Size-Overall7%−0.04

is too long for some devices

Plug slightly short although correct width

The adapter itself is very small as you can see from the photo

Noise Level7%−0.07

Loud

it makes a whistling noise and pretty loud

Started making a clicking noise

Charging7%+0.15

Blew my circuit board on my hand held led light bar would rather got the money out for a original charger as now Im down a £50 torch plus what I payed for the charger

Didn't charge my jump starter

lost the charger, this adapter will get you back up and running

Love

Quality-Overall22%+0.94

Brilliant quality

Excellent quality adapter highly recommend recommended

Feels well made

Advertised Vs Actual Product17%+1.23

As advertised

Just as described

Works as intended

Value For Money13%+0.96

Good value for money

Good value

Worth the money

Charging7%+0.15

Charger

Really reasonably priced works a treat good charge capacity

It has a multitude of uses so represents excellent value for money given that I now have a permanent charging station occupying one socket only

Ease Of Use5%+0.42

ease of use

Easy to adapt and use

they are very handy

Return

3.3% Return rate 32% Fixable by listing

Size-Overall29%█▆▆▇▇█

is too long for some devices

Plug slightly short although correct width

The adapter itself is very small as you can see from the photo

Compatibility-Overall22%▆▇█▇▇▆

Wont work on powerful cinematic cameras

Its says its compatible with Phillips shoe lighting it really doesnt

Functionality-Overall15%█▇▆▅▆▆

Doesnt work

again won't work

Doesn't work to the rated amperage

Charging12%▄▅██▄▆

Blew my circuit board on my hand held led light bar would rather got the money out for a original charger as now Im down a £50 torch plus what I payed for the charger

Didn't charge my jump starter

lost the charger, this adapter will get you back up and running

Defective Material/Parts6%█▄▅▄▇▅

FAQ

Common 12v Power Supply questions

Answered from the same tracked data.