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Zip Firelighters

Fail

Demand is soft, at -69.3% this quarter, so Zip Firelighters is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£46K/yr28K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
59%top-5 click share · 7 brands · 24 sellers

Flapen Score

Zip Firelighters against its category

The dotted line is the DIY & Tools average. Past it, Zip Firelighters is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip Firelighters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zip Firelighters 28K times last year and spent an estimated £46K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
11.9%
Market size, estimated
£46Ka year
Peak month
November9.4× the quietest month
Top search term
zip firelighters16K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £2.16 to £29.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.79 that is £1K to £3K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£2.16–£29.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #70 within Fireplaces, Stoves & Accessories. It carries 447 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
50%
Out of stock, average day
8.8%
Average rank
#70in Fireplaces, Stoves & Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Zip Firelighters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

2%

  • Zip33%
  • Centurian27%
  • Zip & Tigerbox20%
  • ArkiFACE9%
  • Protecker8%
  • BURNEX2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Zip Firelighters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Zip Firelighters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zip firelighters16K/yr
  • zip fire lighters3K/yr
  • fire lighters zip5K/yr
  • zip firelighters wrapped4K/yr

Reviews and returns

What reviews say buyers love and hate about Zip Firelighters

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
17%of negative reviews mention “Smell”
0.1%of orders come back
“I hate the smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zip Firelighters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data