Zip Firelighters
soft demand (-69.3% this quarter) — Zip Firelighters doesn't clear our bar today.
Flapen Score
Is Zip Firelighters profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Zip Firelighters is a £46K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Zip Firelighters: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -69.3% over the last 90 days and 11.9% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Zip Firelighters products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7mo ago
240 Zip High Performance Energy Firelighters Stove Wood burner Logs Fire Logs
- Price
- £16.06
- Rating
- 4.5/5
- Reviews
- 1,474
- Age
- 8y ago
ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago
6 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.06
- Rating
- 4.5/5
- Reviews
- 1,109
- Age
- 7y ago
3 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £9.08
- Rating
- 4.5/5
- Reviews
- 1,109
- Age
- 7y ago
Trending
90-day click momentum
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Zip 20 All Purpose Firelighters Pack of 20
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago
ZIP High Performance Fire Lighters- Powerful & Reliable Fire Starter for Open Fires- Eco Fire Cube for BBQs Stoves & Burners- (3 Pack X 40 Cubes)
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 4y ago
6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7mo ago
Zip Pack of 40 Firelighters
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 9y ago
Newest
by launch date6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7mo ago
100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 1y ago
ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago
Zip 20 All Purpose Firelighters Pack of 20
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago
ZIP Twisted Firestarters | Fast Lighting 80 Natural Wood Wool Firelighters Perfect for the BBQ Wood Burner Stove Firepit Pizza Oven or Chiminea Sustainably Sourced Chemical Free Odourless
- Price
- £9.68
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
2%
- Zip33%
- Centurian27%
- Zip & Tigerbox20%
- ArkiFACE9%
- Protecker8%
- BURNEX2%
- Open — no brand owns it (1 brand, 2%)
Zip Firelighters demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Top Zip Firelighters search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zip firelighters16K/yr
- zip fire lighters3K/yr
- fire lighters zip5K/yr
- zip firelighters wrapped4K/yr
What reviews say buyers love and hate about Zip Firelighters
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Excellent value for money”
“Excellent product”
“As advertised”
“So useful when the fire takes a while to burn”
“Easy to use”
What buyers complain about
75% of reviews“I hate the smell”
“Seem smaller than usual”
“Quality has gone downhill”
“Deceptive Product Photo - DO NOT BUY”
“not worth the bother”
Zip Firelighters return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zip Firelighters questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
