Is zip firelighters profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Skip it (41/100).

How competitive is the zip firelighters niche?

7 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in zip firelighters?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for zip firelighters peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.

What does it cost to enter the zip firelighters niche?

Listings span £2.16–£29.42; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.

zip firelighters

Skip it

Soft demand (-69.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great446.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.79

avg listing price — sweet spot $15–$100

Price range

Good£2.16–£29.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£46K

£46K/yr · 28K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-69.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, zip firelighters is a £46K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

zip firelighters market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £55K–£69K; units × avg price
Conversion rate: 11.9%
Avg BSR: #70
Page quality: 0%
Prime: 50%
Sponsored: 22%
Out of stock: 8.8%
Avg brand age: 75 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Zip33%
Centurian27%
Zip & Tigerbox20%
ArkiFACE9%
Protecker8%
BURNEX2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -69.3% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Open Trend

Top zip firelighters search terms

zip firelighters16K/yr -65.0%10.3% conv.
zip fire lighters3K/yr -58.0%12.0% conv.
fire lighters zip5K/yr -80.5%10.7% conv.
zip firelighters wrapped4K/yr -83.1%12.3% conv.

All search terms

Top zip firelighters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches

Centurian£15.264.6★19 rev

240 Zip High Performance Energy Firelighters Stove Wood burner Logs Fire Logs

Centurian£16.064.5★1,474 rev

ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires

Zip£6.934.6★524 rev

6 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches

Zip & Tigerbox£15.064.5★1,109 rev

3 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches

Zip & Tigerbox£9.084.5★1,109 rev

Newest

by launch date

6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches

Centurian£15.2619 rev

7mo ago

100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping

BURNEX£12.27436 rev

1y ago

ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires

Zip£6.93524 rev

2y ago

Zip 20 All Purpose Firelighters Pack of 20

Zip£2.1664 rev

3y ago

ZIP Twisted Firestarters | Fast Lighting 80 Natural Wood Wool Firelighters Perfect for the BBQ Wood Burner Stove Firepit Pizza Oven or Chiminea Sustainably Sourced Chemical Free Odourless

Zip£9.68313 rev

4y ago

What buyers say about zip firelighters

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Excellent value for money”

Quality-Overall19%

“Excellent product”

Advertised Vs Actual Product14%

“As advertised”

Fire Resistance13%

“So useful when the fire takes a while to burn”

Ease Of Use12%

“Easy to use”

Smell5%

“No more smell”

Brightness/Shine/Glow3%

“Bright spark”

Ease Of Cleaning2%

“Clean easy works well every time”

Weight Light2%

“light easily”

Efficiency2%

“Work well”

What buyers complain about

Smell17%

“I hate the smell”

Size-Overall14%

“Seem smaller than usual”

Quality-Overall12%

“Quality has gone downhill”

Advertised Vs Actual Product10%

“Deceptive Product Photo - DO NOT BUY”

Value For Money10%

“not worth the bother”

Flammable5%

“It looks as though it might finally have started burning properly”

Wood Quality5%

“Too much faffing with bits of wood etc”

Ease Of Use4%

“a little harder to get going than the wooly ones”

Top return reasons

Advertised Vs Actual Product21%

Defective Material/Parts21%

Quality-Overall21%

Compatibility-Overall7%

Water Resistance7%

Functionality-Overall7%

Size-Overall7%

Ease Of Use7%

Common questions

Is zip firelighters profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Skip it (41/100).
How competitive is the zip firelighters niche?: 7 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in zip firelighters?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for zip firelighters peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
What does it cost to enter the zip firelighters niche?: Listings span £2.16–£29.42; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.