Zip Firelighters
FailDemand is soft, at -69.3% this quarter, so Zip Firelighters is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £46K/yr28K searches / yr
- 90-day growth
- -69.3%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 24 sellers
Flapen Score
Zip Firelighters against its category
The dotted line is the DIY & Tools average. Past it, Zip Firelighters is stronger. Inside it, weaker.
Market
The Zip Firelighters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zip Firelighters 28K times last year and spent an estimated £46K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -69.3%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £46Ka year
- Peak month
- November9.4× the quietest month
- Top search term
- zip firelighters16K searches a year
02 · Price
A sale here is worth £13.79.
Listings sell for £13.79 on average, from £2.16 to £29.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.79 that is £1K to £3K a year per listing.
- Average price
- £13.79under the $15 to $100 sweet spot
- Price range
- £2.16–£29.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #70 within Fireplaces, Stoves & Accessories. It carries 447 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 50%
- Out of stock, average day
- 8.8%
- Average rank
- #70in Fireplaces, Stoves & Accessories
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 447per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Zip Firelighters products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7mo ago

240 Zip High Performance Energy Firelighters Stove Wood burner Logs Fire Logs
- Price
- £16.06
- Rating
- 4.5/5
- Reviews
- 1,474
- Age
- 8y ago

ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago

6 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.06
- Rating
- 4.5/5
- Reviews
- 1,109
- Age
- 7y ago

3 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £9.08
- Rating
- 4.5/5
- Reviews
- 1,109
- Age
- 7y ago
Trending
estimated 90-day click momentum
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago

Zip 20 All Purpose Firelighters Pack of 20
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago

ZIP High Performance Fire Lighters- Powerful & Reliable Fire Starter for Open Fires- Eco Fire Cube for BBQs Stoves & Burners- (3 Pack X 40 Cubes)
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 328
- Age
- 4y ago

6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7mo ago

Zip Pack of 40 Firelighters
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 9y ago
Newest
by launch date
6 X Packs of 16 Zip High Performance Energy Block Wrapped Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7mo ago

100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 1y ago

ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires
- Price
- £6.93
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 2y ago

Zip 20 All Purpose Firelighters Pack of 20
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago

ZIP Twisted Firestarters | Fast Lighting 80 Natural Wood Wool Firelighters Perfect for the BBQ Wood Burner Stove Firepit Pizza Oven or Chiminea Sustainably Sourced Chemical Free Odourless
- Price
- £9.68
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
24
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
2%
- Zip33%
- Centurian27%
- Zip & Tigerbox20%
- ArkiFACE9%
- Protecker8%
- BURNEX2%
- Open — no brand owns it (1 brand, 2%)
Demand
Zip Firelighters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Zip Firelighters search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zip firelighters16K/yr
- zip fire lighters3K/yr
- fire lighters zip5K/yr
- zip firelighters wrapped4K/yr
Reviews and returns
What reviews say buyers love and hate about Zip Firelighters
We read the reviews and the return reasons for every product selling here.
“I hate the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zip Firelighters questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








