Skip to content

Zinsser Perma White Mould Resistant Paint

Fail

The top 5 brands take 100% of clicks, so Zinsser Perma White Mould Resistant Paint is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£84K/yr49K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
96%top-5 click share · 2 brands · 41 sellers

Flapen Score

Zinsser Perma White Mould Resistant Paint against its category

The dotted line is the DIY & Tools average. Past it, Zinsser Perma White Mould Resistant Paint is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinsser Perma White Mould Resistant Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zinsser Perma White Mould Resistant Paint 49K times last year and spent an estimated £84K. All 2 brands take every click. Demand peaks in Feb–Mar–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
7.2%
Market size, estimated
£84Ka year
Peak month
February2.8× the quietest month
Top search term
zinsser perma white mould resistant paint11K searches a year

02 · Price

A sale here is worth £23.64.

Listings sell for £23.64 on average, from £14.06 to £52.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £23.64 that is £6K to £12K a year per listing.

Average price
£23.64inside the $15 to $100 sweet spot
Price range
£14.06–£52.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Painting Supplies, Tools & Wall Treatments. It carries 495 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#81in Painting Supplies, Tools & Wall Treatments
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
495per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Zinsser Perma White Mould Resistant Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Zinsser96%
  • SIRAMICO COATINGS4%

Demand

Zinsser Perma White Mould Resistant Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Zinsser Perma White Mould Resistant Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinsser perma white mould resistant paint11K/yr
  • zinsser mould resistant paint21K/yr
  • zinsser perma white9K/yr
  • zinsser anti mould paint4K/yr
  • zinsser mould4K/yr

Reviews and returns

What reviews say buyers love and hate about Zinsser Perma White Mould Resistant Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality38%−0.14

Paint is peeling off after a week

Cheap quality paint

that turned out to be a ventilation issue rather than the paint itself

Coverage8%

Very poor coverage

a little expensive P. P. Coverage

Does not cover well

Durability7%−0.07

2 months later the mould came back

After 1 years popped again

I got a couple of days ago after three days mould coming again

Smell6%−0.03

I tried this as the other brand I had previously used smelled a lot like bleach. which I guess is what it is

No smell worth a mention

Must say there was hardly any smell

Value For Money5%+0.56

Its expensive

Expensive

Love

Quality-Overall23%+1.67

Excellent product

Good and reliable

Good quality

Paint Quality20%−0.14

Excellent paint

The paint applies smoothly

Genuinely impressed with this paint

Advertised Vs Actual Product11%+0.92

Does the job perfectly

Does what it says it will do

As described

Coverage11%

Covers well

Very happy with the coverage

Very good coverage, colour white

Ease Of Use7%+0.51

Easy to use

Easy to apply

Goes on easily

Return

0.1% Return rate 25% Fixable by listing

Paint Quality48%▅▅█▄▅▃

Paint is peeling off after a week

Cheap quality paint

that turned out to be a ventilation issue rather than the paint itself

Size-Overall14%▃█▂▅▂▁
Leak-Proof11%▁▆▄█▅▁
Advertised Vs Actual Product5%▇▄▃▁█▁
Color4%▁▂▁▅▅█

FAQ

Common Zinsser Perma White Mould Resistant Paint questions

Answered from the same tracked data.