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Zigbee Switch

Fail

Shoppers spend an estimated $36K a year here, so Zigbee Switch is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£36K/yr71K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
57%top-5 click share · 10 brands · 29 sellers

Flapen Score

Zigbee Switch against its category

The dotted line is the DIY & Tools average. Past it, Zigbee Switch is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zigbee Switch 71K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
3.6%
Market size, estimated
£36Ka year
Peak month
July8.5× the quietest month
Top search term
zigbee switch22K searches a year

02 · Price

A sale here is worth £13.78.

Listings sell for £13.78 on average, from £5.78 to £20.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.78 that is £0 to £1K a year per listing.

Average price
£13.78under the $15 to $100 sweet spot
Price range
£5.78–£20.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #739 within Electrical. It carries 460 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#739in Electrical
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Zigbee Switch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

7%

  • SONOFF64%
  • MOES9%
  • ANCLLO9%
  • IKEA4%
  • THIRDREALITY3%
  • Aqara3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Zigbee Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov · busiest ÷ quietest = 8.5×

Search terms

Top Zigbee Switch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zigbee switch22K/yr
  • zigbee button18K/yr
  • zigbee light switch15K/yr
  • zigbee relay6K/yr
  • zigbee remote4K/yr
  • zigbee smart switch4K/yr
  • sonoff zigbee switch3K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Switch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Connectivity-Overall”
13%of negative reviews mention “Size-Overall”
3.6%of orders come back
“The device is small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zigbee Switch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data