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Zigbee Smart Plug

Maybe

Products sell for $25.79 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Zigbee Smart Plug is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£304K/yr404K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
36%top-5 click share · 7 brands · 96 sellers

Flapen Score

Zigbee Smart Plug against its category

The dotted line is the DIY & Tools average. Past it, Zigbee Smart Plug is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Smart Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zigbee Smart Plug 404K times last year and spent an estimated £304K. The top 5 brands take 98% of clicks. Demand peaks in Mar–May–Jun–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
2.9%
Market size, estimated
£304Ka year
Peak month
December6.9× the quietest month
Top search term
zigbee132K searches a year

02 · Price

A sale here is worth £25.79.

Listings sell for £25.79 on average, from £5.78 to £132.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £25.79 that is £6K to £13K a year per listing.

Average price
£25.79inside the $15 to $100 sweet spot
Price range
£5.78–£132.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #48 within Electrical. It carries 745 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#48in Electrical
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
745per listing
Listings tracked
36

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
32 months

Products

Top Zigbee Smart Plug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£15K£30K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

96

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 79%

Open market

1%

  • SONOFF79%
  • Nabu Casa12%
  • NOUS3%
  • frient2%
  • THIRDREALITY2%
  • ELECROW2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Zigbee Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Zigbee Smart Plug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zigbee132K/yr
  • sonoff98K/yr
  • home assistant68K/yr
  • sonoff zigbee33K/yr
  • zigbee smart plug29K/yr
  • zigbee plug11K/yr
  • sonoff smart plug10K/yr
  • zigbee sensor7K/yr
  • zigbee devices6K/yr
  • homeassistant3K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Smart Plug

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Connectivity-Overall”
2.2%of orders come back
“As its difficult to connect”
A buyer, on “Connectivity-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zigbee Smart Plug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data