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Zigbee Smart Plug

Maybe

Products sell for $25.79 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Zigbee Smart Plug is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£304K/yr404K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
36%top-5 click share · 7 brands · 96 sellers

Flapen Score

Zigbee Smart Plug against its category

The dotted line is the DIY & Tools average. Past it, Zigbee Smart Plug is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Smart Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zigbee Smart Plug 404K times last year and spent an estimated £304K. The top 5 brands take 98% of clicks. Demand peaks in Mar–May–Jun–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
2.9%
Market size, estimated
£304Ka year
Peak month
December6.9× the quietest month
Top search term
zigbee132K searches a year

02 · Price

A sale here is worth £25.79.

Listings sell for £25.79 on average, from £5.78 to £132.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £25.79 that is £6K to £13K a year per listing.

Average price
£25.79inside the $15 to $100 sweet spot
Price range
£5.78–£132.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #48 within Electrical. It carries 745 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#48in Electrical
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
745per listing
Listings tracked
36

04 · Newcomers

Amazon counts 11 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
32 months

Products

Top Zigbee Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£15K£30K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

96

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

1%

  • SONOFF79%
  • Nabu Casa12%
  • NOUS3%
  • frient2%
  • THIRDREALITY2%
  • ELECROW2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Zigbee Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Zigbee Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee132K/yr
  • sonoff98K/yr
  • home assistant68K/yr
  • sonoff zigbee33K/yr
  • zigbee smart plug29K/yr
  • zigbee plug11K/yr
  • sonoff smart plug10K/yr
  • zigbee sensor7K/yr
  • zigbee devices6K/yr
  • homeassistant3K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Smart Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall12%−0.18

As its difficult to connect

Could not get it to connect

hard to connect to the app

Size-Overall7%+0.35

very small

Had doubts as some reviews mentions the size been big

Took a bit of time to fit

Functionality-Overall5%−0.08

It actually won't give you full functionality unless you have a relay for up

Didnt work

Needs another item to work

Battery Life4%

the batteries are down from 90% to 58% in 2 weeks

Due to having no battery

Poor battery life

Compatibility-Overall3%−0.01

I just could not get them to pair with z2m in home assistant

Not Hue compatible, Noisy,

Could not pair it to my iPhone despite hours of attempts

Love

Quality-Overall12%+0.47

Good quality build

Better quality

Build quality feels solid

Connectivity-Overall11%−0.18

Easy to connect

easy to pair

Connect easily

Assembly/Installation8%+0.76

Easy to set up

easy to install

Easy to install

Ease Of Use8%+0.54

Easy to read

It is also easy to remove

Easy to use

Value For Money7%+0.83

Good for the price

Good value for money

Good value for money

Return

2.2% Return rate 10% Fixable by listing

Compatibility-Overall27%▇█▅▇█▅

I just could not get them to pair with z2m in home assistant

Not Hue compatible, Noisy,

Could not pair it to my iPhone despite hours of attempts

Connectivity-Overall26%█▇▇▇▇█

As its difficult to connect

Could not get it to connect

hard to connect to the app

Functionality-Overall16%▇██▇█▇

It actually won't give you full functionality unless you have a relay for up

Didnt work

Needs another item to work

Size-Overall7%▃▃█▄▃▆

very small

Had doubts as some reviews mentions the size been big

Took a bit of time to fit

Defective Material/Parts5%▃▄▅█▄▅

FAQ

Common Zigbee Smart Plug questions

Answered from the same tracked data.