Zigbee
Zigbee shows a sweet-spot price point ($25.56 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Flapen Score
Is Zigbee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Zigbee is a £322K/yr Amazon United Kingdom market (421K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 53/100.
Zigbee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.4% over the last 90 days and 3.0% of searches end in a purchase.
£322K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 35 products
Top Zigbee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SONOFF S60ZBTPG Smart Plug (Requires Zigbee Gateway) Remote Control Energy Monitoring Timer Schedules Overload Protection Zigbee Repeater Compatible with eWeLink App
- Price
- £10.10
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 1y ago
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Nabu Casa Home Assistant Green
- Price
- £132.92
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 2y ago
SONOFF WiFi Smart Plug Socket Mini Smart Socket with Energy Power Monitoring Remote Control Schedule Functions Works with Alexa/Google Home and IFTTT 2.4 GHz No Hub Required S60TPG
- Price
- £8.19
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 3y ago
ZigBee Mini Smart Switch SONOFF ZBMINIR2 Light Switch Compatible with Alexa SmartThings Hub Google Home and SONOFF ZBBridge ZigBee 3.0 Gateway Hub Required
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 1,170
- Age
- 5y ago
Trending
90-day click momentum
SONOFF NSPanel Pro Gen2 Smart Control Panel with Relay
- Price
- £100.43
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2mo ago
SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required
- Price
- £16.86
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2mo ago
SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with charts Notification Alerts Data Export Remote Data Display 2-Pack
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 6mo ago
SONOFF Zigbee 3.0 Irrigation Timer Smart Water Timer for Irrigation Sprinkler Timer Automatic Watering System Hose Timer for Lawn & Garden APP Control Compatible with Alexa Google Home SWV-BSP
- Price
- £21.94
- Rating
- 3.9/5
- Reviews
- 724
- Age
- 2y ago
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Newest
by launch dateSONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required
- Price
- £16.86
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2mo ago
SONOFF NSPanel Pro Gen2 Smart Control Panel with Relay
- Price
- £100.43
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2mo ago
SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with charts Notification Alerts Data Export Remote Data Display 2-Pack
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 6mo ago
SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with charts Notification Alerts Data Export Remote Data Display
- Price
- £10.05
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 7mo ago
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
7 falling
Sellers
96
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
1%
- SONOFF79%
- Nabu Casa12%
- NOUS2%
- frient2%
- THIRDREALITY2%
- ELECROW1%
- Open — no brand owns it (1 brand, 1%)
Zigbee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×
Top Zigbee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zigbee132K/yr
- sonoff98K/yr
- home assistant68K/yr
- sonoff zigbee33K/yr
- zigbee smart plug29K/yr
- zigbee repeater11K/yr
- zigbee plug11K/yr
- sonoff smart plug10K/yr
- zigbee sensor7K/yr
- zigbee devices6K/yr
What reviews say buyers love and hate about Zigbee
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Easy to connect”
“Good quality build”
“I got it set up”
“Amazing value”
“Easy to read”
What buyers complain about
44% of reviews“Could not get it to connect”
“very small”
“It actually won't give you full functionality unless you have a relay for up”
“the batteries are down from 90% to 58% in 2 weeks”
“I just could not get them to pair with z2m in home assistant”
Zigbee return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zigbee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
