Zigbee
MaybeProducts sell for $25.56 on average, inside the sweet spot. But the top 5 brands take 97% of clicks, so Zigbee is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £322K/yr421K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 37%top-5 click share · 7 brands · 96 sellers
Flapen Score
Zigbee against its category
The dotted line is the DIY & Tools average. Past it, Zigbee is stronger. Inside it, weaker.
Market
The Zigbee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Zigbee 421K times last year and spent an estimated £322K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.
- Searches, last 12 months
- 421K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £322Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- zigbee132K searches a year
02 · Price
A sale here is worth £25.56.
Listings sell for £25.56 on average, from £5.78 to £132.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.56 that is £6K to £13K a year per listing.
- Average price
- £25.56inside the $15 to $100 sweet spot
- Price range
- £5.78–£132.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£13K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #45 within Electrical. It carries 747 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #45in Electrical
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 747per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 11 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Zigbee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SONOFF S60ZBTPG Smart Plug (Requires Zigbee Gateway) Remote Control Energy Monitoring Timer Schedules Overload Protection Zigbee Repeater Compatible with eWeLink App
- Price
- £10.10
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 1y ago

Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago

Nabu Casa Home Assistant Green
- Price
- £132.92
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 2y ago

SONOFF WiFi Smart Plug Socket Mini Smart Socket with Energy Power Monitoring Remote Control Schedule Functions Works with Alexa/Google Home and IFTTT 2.4 GHz No Hub Required S60TPG
- Price
- £8.19
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 3y ago

ZigBee Mini Smart Switch SONOFF ZBMINIR2 Light Switch Compatible with Alexa SmartThings Hub Google Home and SONOFF ZBBridge ZigBee 3.0 Gateway Hub Required
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 1,170
- Age
- 5y ago
Trending
90-day click momentum
SONOFF NSPanel Pro Gen2 Smart Control Panel with Relay
- Price
- £100.43
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2mo ago

SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required
- Price
- £16.86
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2mo ago

SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with charts Notification Alerts Data Export Remote Data Display 2-Pack
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 6mo ago

SONOFF Zigbee 3.0 Irrigation Timer Smart Water Timer for Irrigation Sprinkler Timer Automatic Watering System Hose Timer for Lawn & Garden APP Control Compatible with Alexa Google Home SWV-BSP
- Price
- £21.94
- Rating
- 3.9/5
- Reviews
- 724
- Age
- 2y ago

Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Newest
by launch date
SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required
- Price
- £16.86
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2mo ago

SONOFF NSPanel Pro Gen2 Smart Control Panel with Relay
- Price
- £100.43
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 2mo ago

SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with charts Notification Alerts Data Export Remote Data Display 2-Pack
- Price
- £18.29
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 6mo ago

SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with charts Notification Alerts Data Export Remote Data Display
- Price
- £10.05
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 7mo ago

Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
96
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
1%
- SONOFF79%
- Nabu Casa12%
- NOUS2%
- frient2%
- THIRDREALITY2%
- ELECROW1%
- Open — no brand owns it (1 brand, 1%)
Demand
Zigbee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Zigbee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zigbee132K/yr
- sonoff98K/yr
- home assistant68K/yr
- sonoff zigbee33K/yr
- zigbee smart plug29K/yr
- zigbee repeater11K/yr
- zigbee plug11K/yr
- sonoff smart plug10K/yr
- zigbee sensor7K/yr
- zigbee devices6K/yr
Reviews and returns
What reviews say buyers love and hate about Zigbee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Could not get it to connect
hard to connect to the app
As its difficult to connect
very small
Had doubts as some reviews mentions the size been big
Took a bit of time to fit
It actually won't give you full functionality unless you have a relay for up
Didnt work
Needs another item to work
the batteries are down from 90% to 58% in 2 weeks
Due to having no battery
Poor battery life
I just could not get them to pair with z2m in home assistant
This doesn't work with Tuya-compatible devices
Could not pair it to my iPhone despite hours of attempts
Love
Easy to connect
easy to pair
Connect easily
Good quality build
Better quality
Build quality feels solid
I got it set up
Easy to set up
Easy to install
Amazing value
Good for the price
Good value for money
Easy to read
It is also easy to remove
Easy to use
Return
2.2% Return rate 7% Fixable by listing
I just could not get them to pair with z2m in home assistant
This doesn't work with Tuya-compatible devices
Could not pair it to my iPhone despite hours of attempts
Could not get it to connect
hard to connect to the app
As its difficult to connect
It actually won't give you full functionality unless you have a relay for up
Didnt work
Needs another item to work
very small
Had doubts as some reviews mentions the size been big
Took a bit of time to fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zigbee questions
Answered from the same tracked data.








