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Zero Water Filter Replacement

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 96% of clicks, so Zero Water Filter Replacement is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£208K/yr46K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
56%top-5 click share · 6 brands · 22 sellers

Flapen Score

Zero Water Filter Replacement against its category

The dotted line is the DIY & Tools average. Past it, Zero Water Filter Replacement is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zero Water Filter Replacement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Zero Water Filter Replacement 46K times last year and spent an estimated £208K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
11.6%
Market size, estimated
£208Ka year
Peak month
April3.0× the quietest month
Top search term
zero water filter replacement41K searches a year

02 · Price

A sale here is worth £39.37.

Listings sell for £39.37 on average, from £19.27 to £80.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £39.37 that is £4K to £10K a year per listing.

Average price
£39.37inside the $15 to $100 sweet spot
Price range
£19.27–£80.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #135 within Kitchen & Bath Fixtures. It carries 18,188 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
63%
Out of stock, average day
18.3%
Average rank
#135in Kitchen & Bath Fixtures
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,188per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Zero Water Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • ZeroWater46%
  • zeroliquid19%
  • ZaKaBox14%
  • Culligan9%
  • VI PHASES8%
  • Finest-Filters4%

Demand

Zero Water Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Zero Water Filter Replacement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration27%−0.13

Horrible filters

Not all the water is filtered

didn't filter the water properly at all

Value For Money19%+0.22

while they're not cheap

overpriced

Expensive,

Durability8%−0.04

Only last 2weeks was buying from other seller lasting 3weeks haven't bought from them though coz price went up

Cant speak on how long it will last yet

The filters barely last 2 weeks

Smell6%−0.12

an extremely strong fishy smell

smell awful

Weird smell & taste

Size-Overall6%+0.69

Cartridges slightly smaller than before

Disappointed didnt fit

too small

Love

Filtration29%−0.13

Excellent filtration system

Excellent filter

Excellent Water Filter

Quality-Overall17%+1.82

Amazing technology

Good quality

Great product

Value For Money12%+0.22

Just a lot cheaper

They are good value

WELL WORTH THE MONEY

Size-Overall7%+0.69

It fits perfectly

They are a perfect fit

Fitted my zero water

Efficiency4%+0.64

effective

Working well

Work OK

Return

0.5% Return rate 22% Fixable by listing

Filtration37%█▆▆▇▆▆

Horrible filters

Not all the water is filtered

didn't filter the water properly at all

Compatibility-Overall21%▄▇█▇▇▇

Disappointed Not compatible with the Culligan Zero Water Filter

Not at all compatible with my zero water jug

Size-Overall16%▇▅█▇▅▄

Cartridges slightly smaller than before

Disappointed didnt fit

too small

Advertised Vs Actual Product5%▅▄▂█▄▄
Smell4%▁▁▂▂▃█

an extremely strong fishy smell

smell awful

Weird smell & taste

FAQ

Common Zero Water Filter Replacement questions

Answered from the same tracked data.