Yacht Varnish
MaybeReturns run at only 0.4% of orders. But shoppers spend only $125K a year here, so Yacht Varnish is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £125K/yr121K searches / yr
- 90-day growth
- +40.8%search demand this quarter
- Competition
- 51%top-5 click share · 15 brands · 81 sellers
Flapen Score
Yacht Varnish against its category
The dotted line is the DIY & Tools average. Past it, Yacht Varnish is stronger. Inside it, weaker.
Market
The Yacht Varnish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Yacht Varnish 121K times last year and spent an estimated £125K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +40.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £125Ka year
- Peak month
- May3.4× the quietest month
- Top search term
- yacht varnish68K searches a year
02 · Price
A sale here is worth £12.03.
Listings sell for £12.03 on average, from £3.95 to £45.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.03 that is £3K to £6K a year per listing.
- Average price
- £12.03under the $15 to $100 sweet spot
- Price range
- £3.95–£45.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #118 within Painting Supplies, Tools & Wall Treatments. It carries 1,064 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 53%
- Out of stock, average day
- 10.3%
- Average rank
- #118in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,064per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Yacht Varnish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones Woodcare Outdoor Yacht Varnish - Clear 750ml
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 4,379
- Age
- 9y ago
151 Yacht Varnish - Gloss 180ml
- Price
- £3.95
- Rating
- 4.5/5
- Reviews
- 1,257
- Age
- 11y ago
RustinsQuick Dry Poly Varnish Satin Clear 500ml -Tough Water-Based Clear Finish in Gloss Matt or Satin; Durable Protection for Interior Wood Furniture and Floors
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 2y ago
Ronseal YVS1L 1L Exterior Yacht Varnish Satin
- Price
- £19.95
- Rating
- 4.4/5
- Reviews
- 1,229
- Age
- 19y ago
PNJB Yacht Varnish Clear Gloss Tin Paint Smooth Glossy Finish Non-Drip Formula Interior and Exterior Ideal on Wood Plastic Metal and Other Surfaces 300ml (1pcs)
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
YSAMAX Yatch Varnish Clear Gloss Finish Long Lasting Protection Quick Drying Formula Ideal for Both Indoor and Outdoor Applications 300ML (2PCS)
- Price
- £12.55
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
MIXEL Yacht Varnish Clear Gloss Tin Paint Quick Drying Formula UV Protection DIY Enthusiasts Ideal for Boats Yachts Decks Perfect for Interior & Exterior Use 300ml (2 Pcs)
- Price
- £14.31
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago
Trade Supplies UK - Vintage Varnish Clear Yacht Polyurethane Varnish - Marine-Grade UV-Resistant High-Durability Crystal-Clear Gloss Finish for Wood Protection 1L
- Price
- £22.57
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 9mo ago
Rustins Yacht Varnish Satin 500ml
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 19y ago
RustinsQuick Dry Poly Varnish Satin Clear 500ml -Tough Water-Based Clear Finish in Gloss Matt or Satin; Durable Protection for Interior Wood Furniture and Floors
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 2y ago
Newest
by launch dateTrade Supplies UK - Vintage Varnish Clear Yacht Polyurethane Varnish - Marine-Grade UV-Resistant High-Durability Crystal-Clear Gloss Finish for Wood Protection 1L
- Price
- £22.57
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 9mo ago
MIXEL Yacht Varnish Clear Gloss Tin Paint Quick Drying Formula UV Protection DIY Enthusiasts Ideal for Boats Yachts Decks Perfect for Interior & Exterior Use 300ml (2 Pcs)
- Price
- £14.31
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago
MIXEL Yacht Varnish Gloss Finish Paint Quick-Drying Easy To Apply DIY Enthusiasts Ideal For Boats Yachts Outdoor Equipment Long-Lasting UV-Resistant 300ml (1 Pcs)
- Price
- £10.45
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 1y ago
PNJB Yacht Varnish Gloss Finish Waterproof Tough & Durable Versatile Use On Both Interior and Exterior Wooden Surfaces Ideal for DIY 300ml (1PCS)
- Price
- £9.38
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 1y ago
SDMAX Yacht Varnish Paint Durable and Gloss Finish Weatherproof Quick Drying Non Cracking Portable Tin Long Lasting Easy to Use Interior Or Exterior Use 300ml (1pcs)
- Price
- £9.21
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
81
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
16%
- RUSTINS27%
- Johnstone's21%
- 15112%
- PNJB10%
- Ronseal8%
- MIXEL4%
- Open — no brand owns it (9 brands, 16%)
Demand
Yacht Varnish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 3.4×
Search terms
Top Yacht Varnish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yacht varnish68K/yr
- yacht varnish for wood outdoor24K/yr
- yacht varnish satin7K/yr
- yacht varnish gloss5K/yr
- yacht varnish matt4K/yr
- marine varnish4K/yr
- yacht varnish clear gloss6K/yr
- clear yacht varnish3K/yr
Reviews and returns
What reviews say buyers love and hate about Yacht Varnish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No good for pebbles if you want to paint them
even when used with paint thinner
its bright yellow looks awful its been painted since March
White turns yellow
Very odd colour
turned grey due to UV
Poor quality
Rubbish
Poor quality item
It does not do what it says on the can
The picture shows 3 cans of this item I know I should have read about. It but normally when theres a picture of an item thats what you get so a bit disappointing that I only got one can
Not what it seems to be
This is not fit for use I will chuck the rest away
Very disappointed with this its smaller than I thought didnt go very far
Its a very small tin
Love
Good quality and Easy to use
Excellent Product
This is quality varnish
Does the job
As described
looks just what I need
BEST MONEY EVER SPENT
Good value
great value
Easy to use
Easy to apply
Easy to put on
there is hardly any smell
the smell was quite full on
Good quality varnish, smells ok and applies well
Return
0.4% Return rate 42% Fixable by listing
This is not fit for use I will chuck the rest away
Very disappointed with this its smaller than I thought didnt go very far
Its a very small tin
Tin was leaking into plastic bag
Unfortunately, the tin was damaged and had leaked inside the packaging
No good for pebbles if you want to paint them
even when used with paint thinner
its bright yellow looks awful its been painted since March
White turns yellow
Very odd colour
turned grey due to UV
It does not do what it says on the can
The picture shows 3 cans of this item I know I should have read about. It but normally when theres a picture of an item thats what you get so a bit disappointing that I only got one can
Not what it seems to be
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yacht Varnish questions
Answered from the same tracked data.