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Worktop Oil

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 100% of clicks, so Worktop Oil is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£717K/yr210K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
68%top-5 click share · 4 brands · 49 sellers

Flapen Score

Worktop Oil against its category

The dotted line is the DIY & Tools average. Past it, Worktop Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worktop Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Worktop Oil 210K times last year and spent an estimated £717K. All 4 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £717K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
11.7%
Market size, estimated
£717Ka year
Peak month
November8.0× the quietest month
Top search term
osmo oil122K searches a year

02 · Price

A sale here is worth £29.11.

Listings sell for £29.11 on average, from £8.02 to £67.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £29.11 that is £44K to £58K a year per listing.

Average price
£29.11inside the $15 to $100 sweet spot
Price range
£8.02–£67.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£44K–£58K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Painting Supplies, Tools & Wall Treatments. It carries 1,383 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Painting Supplies, Tools & Wall Treatments
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Worktop Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£72K£143K£215K£287K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Osmo84%
  • UV Protection Oil8%
  • RUSTINS4%
  • Furniture Clinic4%
  • Open — no brand owns it (0%)

Demand

Worktop Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Worktop Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osmo oil122K/yr
  • osmo top oil23K/yr
  • worktop oil20K/yr
  • osmo oil clear satin8K/yr
  • osmo top oil clear matt7K/yr
  • osmo oil clear matt6K/yr
  • kitchen worktop oil8K/yr
  • osmo worktop oil5K/yr
  • osmo topoil3K/yr
  • osmo oil clear3K/yr

Reviews and returns

What reviews say buyers love and hate about Worktop Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.07

It's not cheap

bit pricey

Expensive

Color13%−0.11

they've become somewhat orange over the years

Not really clear, it's yellow

Its not clear its white

Smell10%−0.04

The smell also lingered for at least 2 weeks

plus the smell is unpleasant

Smell

Advertised Vs Actual Product3%−0.02

product not as described

Jamming/Clogging3%+0.07

it just clogged up

Love

Quality-Overall29%+2.10

Excellent product

Excellent quality door oil

Good quality product enhanced the look of oak doors

Ease Of Use13%+0.96

Easy to use

Easy to apply

Works well and easy to put on

Value For Money6%+0.07

Worth the money

Excellent, well worth the high price

worth every penny

Wood Quality6%+0.24

Great product for all wood protection

makes the wood look amazing

Covers well & treated wood looks nice

Stitch/Finish/Polish6%+0.47

* Attractive satin finish

Excellent finish

Matt finish looks fantastic

Return

0.7% Return rate 58% Fixable by listing

Color38%▅▆▇▆█▆

they've become somewhat orange over the years

Not really clear, it's yellow

Its not clear its white

Leak-Proof16%▃▆▇▇▆█
Size-Overall6%▁▇█▇▆▄

Wasnt right for floor

Advertised Vs Actual Product6%▁█▃▂▂▃

product not as described

Compatibility-Overall4%▁█▁▇█▆

FAQ

Common Worktop Oil questions

Answered from the same tracked data.