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Wooden Dowels

Fail

Prices span $2.62–$7.79, mostly outside the sweet spot, so Wooden Dowels is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£101K/yr266K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 18 sellers

Flapen Score

Wooden Dowels against its category

The dotted line is the DIY & Tools average. Past it, Wooden Dowels is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Dowels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Dowels 266K times last year and spent an estimated £101K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
8.4%
Market size, estimated
£101Ka year
Peak month
October1.2× the quietest month
Top search term
wooden dowels77K searches a year

02 · Price

A sale here is worth £4.53.

Listings sell for £4.53 on average, from £2.62 to £7.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.53 that is £6K to £7K a year per listing.

Average price
£4.53under the $15 to $100 sweet spot
Price range
£2.62–£7.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #49 within Nails, Screws & Fasteners. It carries 667 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#49in Nails, Screws & Fasteners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
667per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wooden Dowels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • PanBeiQi41%
  • ANDSHUAI7%
  • ShiFaKa7%
  • Kids B Crafty7%
  • Trustleaf6%
  • XFentech5%

Demand

Wooden Dowels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wooden Dowels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden dowels77K/yr
  • dowels31K/yr
  • dowel26K/yr
  • wood dowels19K/yr
  • dowel rods26K/yr
  • wooden dowel12K/yr
  • dowling rods10K/yr
  • wooden dowel rods10K/yr
  • 10mm dowel6K/yr
  • dowel pins8K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Dowels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.78

Not sized as advertised

theyre a few millimetres longer than the advertised 30cm length

somehow they seemed tiny

Thickness12%−0.17

They are a bit thicker than matchsticks or cocktail sticks

Not thick enough

These birch dowels are a little thinner than I expected

Value For Money7%+0.36

cheaper to buy from toolstation

Not worth the money

which I think is a very goo dprice

Advertised Vs Actual Product7%+0.93

theyre a few millimetres longer than the advertised 30cm length

Not sized as advertised

Not as shown

Quality-Overall7%−0.10

but no, the 'quality control' is consistent, albeit totally inaccurate

Poor quality and very long

Love

Quality-Overall18%−0.10

Nice quality sticks

theyre well made

Excellent quality

Size-Overall15%+0.78

great variety of sizes

Great mix of sizes at a great price

Perfect fit

Value For Money14%+0.36

Good for money

the price seems reasonable

Amazing value

Advertised Vs Actual Product12%+0.93

Does the job perfectly

As described

It gets the job done

Ease Of Use6%−0.04

Easy to use

Easy for crocheting

which makes them easy to handle

Return

0.6% Return rate 66% Fixable by listing

Size-Overall63%█▆▇▆▆▅

Not sized as advertised

theyre a few millimetres longer than the advertised 30cm length

somehow they seemed tiny

Thin13%▁▃▁▇▅█
Quality-Overall5%▁▁▁▁▇█

but no, the 'quality control' is consistent, albeit totally inaccurate

Poor quality and very long

Strength4%▁█▁▁▇█

I wanted to test how strong they were by breaking one

Very flimsy for the job

Compatibility-Overall3%▁▁▁▁█▁

FAQ

Common Wooden Dowels questions

Answered from the same tracked data.