Wooden Dowels
FailPrices span $2.62–$7.79, mostly outside the sweet spot, so Wooden Dowels is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £101K/yr266K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 18 sellers
Flapen Score
Wooden Dowels against its category
The dotted line is the DIY & Tools average. Past it, Wooden Dowels is stronger. Inside it, weaker.
Market
The Wooden Dowels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooden Dowels 266K times last year and spent an estimated £101K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £101Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- wooden dowels77K searches a year
02 · Price
A sale here is worth £4.53.
Listings sell for £4.53 on average, from £2.62 to £7.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.53 that is £6K to £7K a year per listing.
- Average price
- £4.53under the $15 to $100 sweet spot
- Price range
- £2.62–£7.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #49 within Nails, Screws & Fasteners. It carries 667 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #49in Nails, Screws & Fasteners
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 667per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wooden Dowels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
90 Pcs Wooden Dowels Assorted M6 M8 M10 Wood Plugs Dowel Rods
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 3,138
- Age
- 5y ago

10 Piece Pack Wooden Dowel Rods Wooden Stick 30cm x 6mm Long Rich Smooth Wood Versatile and Durable for Baking Cakes Stands Craft DIY
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 315
- Age
- 3y ago

225 Pcs Wooden Dowels Assorted M6 M8 M10 Wood Dowels Plugs Round Hardwood Dowling Rods Grooved Plugs Dowel Rods Wood Dowel Pins for Furniture Woodwork Fluted DIY Crafting
- Price
- £6.55
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 11mo ago

Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

Trustleaf 10mm x 300mm Birch Hardwood Wooden Craft Sticks/Dowels - Seconds - Pack of 10 Dowels
- Price
- £4.94
- Rating
- 4.3/5
- Reviews
- 430
- Age
- 5y ago
Trending
90-day click momentum
30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects
- Price
- £4.27
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 6mo ago

120-Piece Assorted Wooden Dowel Set in M6 M8 M10 Sizes - Hardwood Grooved Plugs for Furniture and Craft Projects
- Price
- £3.39
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 9mo ago

300 Pcs Wooden Dowels Assorted M6 M8 M10 Wood Plugs Dowel Rods
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 3,138
- Age
- 5y ago

Olicky 14 Pcs Plastic Cake Dowels 9.5 Inch White Plastic Cake Supports Rods
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 496
- Age
- 2y ago
Newest
by launch date
30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects
- Price
- £4.27
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 6mo ago

120-Piece Assorted Wooden Dowel Set in M6 M8 M10 Sizes - Hardwood Grooved Plugs for Furniture and Craft Projects
- Price
- £3.39
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 9mo ago

225 Pcs Wooden Dowels Assorted M6 M8 M10 Wood Dowels Plugs Round Hardwood Dowling Rods Grooved Plugs Dowel Rods Wood Dowel Pins for Furniture Woodwork Fluted DIY Crafting
- Price
- £6.55
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 11mo ago

Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
18
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
26%
- PanBeiQi41%
- ANDSHUAI7%
- ShiFaKa7%
- Kids B Crafty7%
- Trustleaf6%
- XFentech5%
Demand
Wooden Dowels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Wooden Dowels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden dowels77K/yr
- dowels31K/yr
- dowel26K/yr
- wood dowels19K/yr
- dowel rods26K/yr
- wooden dowel12K/yr
- dowling rods10K/yr
- wooden dowel rods10K/yr
- 10mm dowel6K/yr
- dowel pins8K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Dowels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sized as advertised
theyre a few millimetres longer than the advertised 30cm length
somehow they seemed tiny
They are a bit thicker than matchsticks or cocktail sticks
Not thick enough
These birch dowels are a little thinner than I expected
cheaper to buy from toolstation
Not worth the money
which I think is a very goo dprice
theyre a few millimetres longer than the advertised 30cm length
Not sized as advertised
Not as shown
but no, the 'quality control' is consistent, albeit totally inaccurate
Poor quality and very long
Love
Nice quality sticks
theyre well made
Excellent quality
great variety of sizes
Great mix of sizes at a great price
Perfect fit
Good for money
the price seems reasonable
Amazing value
Does the job perfectly
As described
It gets the job done
Easy to use
Easy for crocheting
which makes them easy to handle
Return
0.6% Return rate 66% Fixable by listing
Not sized as advertised
theyre a few millimetres longer than the advertised 30cm length
somehow they seemed tiny
but no, the 'quality control' is consistent, albeit totally inaccurate
Poor quality and very long
I wanted to test how strong they were by breaking one
Very flimsy for the job
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Dowels questions
Answered from the same tracked data.








