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Wood Wax

Fail

Prices span $3.62–$14.22, mostly outside the sweet spot, so Wood Wax is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£115K/yr143K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
64%top-5 click share · 9 brands · 55 sellers

Flapen Score

Wood Wax against its category

The dotted line is the DIY & Tools average. Past it, Wood Wax is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Wax 143K times last year and spent an estimated £115K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
9.5%
Market size, estimated
£115Ka year
Peak month
February1.3× the quietest month
Top search term
wood wax36K searches a year

02 · Price

A sale here is worth £8.53.

Listings sell for £8.53 on average, from £3.62 to £14.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.53 that is £4K to £6K a year per listing.

Average price
£8.53under the $15 to $100 sweet spot
Price range
£3.62–£14.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Painting Supplies, Tools & Wall Treatments. It carries 2,656 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Painting Supplies, Tools & Wall Treatments
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,656per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Wood Wax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

55

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

7%

  • Furniture Clinic51%
  • Hemway11%
  • CARGEN9%
  • Briwax9%
  • Rust-Oleum8%
  • Beauylook5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Wood Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wood Wax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wood wax36K/yr
  • furniture wax28K/yr
  • furniture wax for wood17K/yr
  • wood wax for furniture12K/yr
  • wax for wood8K/yr
  • wax polish for wood furniture7K/yr
  • wax polish6K/yr
  • clear furniture wax4K/yr
  • oak furniture land wax polish4K/yr
  • oak furniture wax4K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Wax

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Color”
0.6%of orders come back
“Inconsistent colour”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wood Wax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data