Wood Wax
FailPrices span $3.62–$14.22, mostly outside the sweet spot, so Wood Wax is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £115K/yr143K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 55 sellers
Flapen Score
Wood Wax against its category
The dotted line is the DIY & Tools average. Past it, Wood Wax is stronger. Inside it, weaker.
Market
The Wood Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Wax 143K times last year and spent an estimated £115K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £115Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- wood wax36K searches a year
02 · Price
A sale here is worth £8.53.
Listings sell for £8.53 on average, from £3.62 to £14.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.53 that is £4K to £6K a year per listing.
- Average price
- £8.53under the $15 to $100 sweet spot
- Price range
- £3.62–£14.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Painting Supplies, Tools & Wall Treatments. It carries 2,656 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,656per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Wood Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Furniture Clinic Clear Beeswax Polish for Wood & Furniture - 200ml - Natural Beeswax for All Types and Colours - Wooden Furniture Polish to Protect & Enhance Any Wooden Surface
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 12,501
- Age
- 6y ago
CARGEN Beeswax Polish for Wood Furniture - Natural Wood Polish Wax Conditioner Paste for Hardwood Floor Cabinet Table Restore Shine & Protect Finish 100ml Care Treatment
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 2,187
- Age
- 3y ago
Rust-Oleum ROLFFWCL400 Furniture Finishing Wax Clear 400 ml
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 8,653
- Age
- 12y ago
Furniture Clinic Natural Wood Wax & Polish - Beeswax Polish for Wood With Added Orange Oil & Carnauba Wax - Clear Finish for Finished & Unfinished Wood - Polish For Furniture & More - 250ml
- Price
- £8.80
- Rating
- 4.6/5
- Reviews
- 1,977
- Age
- 3y ago
Furniture Clinic Natural Oak Coloured Beeswax Polish for Wood & Furniture - 200ml. Natural Finishing Wood Wax for All Types of Furniture & Wooden Surfaces. Colour Protect & Enhance
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 473
- Age
- 1y ago
Trending
90-day click momentum
Pure Beeswax Polish for Wood - Wood Wax & Protector Beeswax Woods Conditioner & Furniture Polish
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 6mo ago
Hemway Natural Oak Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 10mo ago
Briwax Wax Polish Dark Oak 200g
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Hemway Clear Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
Hemway Dark Oak Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 10mo ago
Newest
by launch datePure Beeswax Polish for Wood - Wood Wax & Protector Beeswax Woods Conditioner & Furniture Polish
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 6mo ago
Briwax Wax Polish Dark Oak 200g
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 10mo ago
Hemway Natural Oak Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 10mo ago
Hemway Dark Oak Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £10.32
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 10mo ago
Hemway Clear Beeswax Furniture Polish 200ml & 2 Lint-Free Cloths
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
55
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Furniture Clinic51%
- Hemway11%
- CARGEN9%
- Briwax9%
- Rust-Oleum8%
- Beauylook5%
- Open — no brand owns it (3 brands, 7%)
Demand
Wood Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wood Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood wax36K/yr
- furniture wax28K/yr
- furniture wax for wood17K/yr
- wood wax for furniture12K/yr
- wax for wood8K/yr
- wax polish for wood furniture7K/yr
- wax polish6K/yr
- clear furniture wax4K/yr
- oak furniture land wax polish4K/yr
- oak furniture wax4K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Inconsistent colour
came out grey
Its not as dark as it appears
This is quite a small tin - be aware
Very small pots
I wasnt sure what to expect - its a small tin
Smells ovely and brings out the grain the wood
It certainly doesnt smell like it which is the main reason I bought it
Smells a little when applying
Not doing what it says
I dont think this works near as good as shown on pics etc
Natural Oak Wax looks nothing like it does in the sales photo
Got to put a lot of elbow grease into it it's not fantastic it's okay if you want to do a proper job get it restored example table top by a professional
It's a bit liquidy and greasy
needs a bit of elbow grease
Love
Excellent product
Nice pure product
Fantastic products there's really made my table look fantastic
As advertised
exactly as advertised
As described
Good value
Value for money
Excellent value
leaves a beautiful natural shine
Good shine
Leaves a Beautiful Natural Shine
Easy to use
easy to use. get some foam application brushes
found it very easy to put on
Return
0.6% Return rate 65% Fixable by listing
Inconsistent colour
came out grey
Its not as dark as it appears
Dont work as well as we thought it would
Not effective in my view
This is quite a small tin - be aware
Very small pots
I wasnt sure what to expect - its a small tin
Not doing what it says
I dont think this works near as good as shown on pics etc
Natural Oak Wax looks nothing like it does in the sales photo
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Wax questions
Answered from the same tracked data.