Wood Varnish Exterior
FailShoppers spend only $37K a year here, so Wood Varnish Exterior is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £37K/yr68K searches / yr
- 90-day growth
- +73.5%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 68 sellers
Flapen Score
Wood Varnish Exterior against its category
The dotted line is the DIY & Tools average. Past it, Wood Varnish Exterior is stronger. Inside it, weaker.
Market
The Wood Varnish Exterior market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Varnish Exterior 68K times last year and spent an estimated £37K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +73.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £37Ka year
- Peak month
- May8.4× the quietest month
- Top search term
- wood varnish exterior13K searches a year
02 · Price
A sale here is worth £10.29.
Listings sell for £10.29 on average, from £3.95 to £23.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.29 that is £1K to £3K a year per listing.
- Average price
- £10.29under the $15 to $100 sweet spot
- Price range
- £3.95–£23.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #39 within Painting Supplies, Tools & Wall Treatments. It carries 2,752 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 0.3%
- Average rank
- #39in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,752per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Wood Varnish Exterior products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rustins Quick Dry Outdoor Clear Varnish 250ml Satin
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 6,352
- Age
- 19y ago
RustinsQuick Dry Poly Varnish Satin Oak 500ml -Tough Water-Based Clear Finish in Gloss Matt or Satin; Durable Protection for Interior Wood Furniture and Floors
- Price
- £8.81
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 2y ago
Rustins Quick Dry Outdoor Wood Stain Satin Medium Oak 250ml- Durable and Weather-Resistant Finish Fast Drying Vibrant Color for Decks Fences & Furniture Available in Many Wood Shades
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 3,831
- Age
- 13y ago
Rustins Quick Dry Outdoor Clear Varnish 500ml Satin
- Price
- £9.33
- Rating
- 4.5/5
- Reviews
- 6,352
- Age
- 19y ago
Johnstones Woodcare Outdoor Yacht Varnish - Clear 250ml
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 4,379
- Age
- 9y ago
Trending
90-day click momentum
Rustins VSDO500 Quick Dry Varnish Dark Oak 500ml
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 19y ago
Siramico Coatings Shed & Fence I ECO Resin Technology | Wood Sealer & Protector for Outdoor Wood Fences Decking & Garden Structures (Clear 1 Litre)
- Price
- £9.03
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 8mo ago
Rustins Quick Dry Outdoor Clear Varnish 1L Satin
- Price
- £16.77
- Rating
- 4.5/5
- Reviews
- 6,352
- Age
- 17y ago
YSAMAX 300ML 151 Yacht Varnish Tin Gloss Finish Weatherproof Provides Long-Lasting Protection Fast Drying Formula Both Indoors and Outdoors (1PCS)
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
RustinsQuick Dry Poly Varnish Satin Oak 500ml -Tough Water-Based Clear Finish in Gloss Matt or Satin; Durable Protection for Interior Wood Furniture and Floors
- Price
- £8.81
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 2y ago
Newest
by launch dateSiramico Coatings Shed & Fence I ECO Resin Technology | Wood Sealer & Protector for Outdoor Wood Fences Decking & Garden Structures (Clear 1 Litre)
- Price
- £9.03
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 8mo ago
YSAMAX 300ML 151 Yacht Varnish Tin Gloss Finish Weatherproof Provides Long-Lasting Protection Fast Drying Formula Both Indoors and Outdoors (1PCS)
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
SDMAX Yacht Varnish Paint Durable and Gloss Finish Weatherproof Quick Drying Non Cracking Portable Tin Long Lasting Easy to Use Interior Or Exterior Use 300ml (1pcs)
- Price
- £9.21
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
PNJB Yacht Varnish Clear Gloss Tin Paint Smooth Glossy Finish Non-Drip Formula Interior and Exterior Ideal on Wood Plastic Metal and Other Surfaces 300ml (1pcs)
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 1y ago
RustinsQuick Dry Poly Varnish Satin Oak 500ml -Tough Water-Based Clear Finish in Gloss Matt or Satin; Durable Protection for Interior Wood Furniture and Floors
- Price
- £8.81
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
7%
- RUSTINS66%
- Johnstone's10%
- Roxil9%
- 1514%
- PNJB2%
- Furniture Clinic2%
- Open — no brand owns it (5 brands, 7%)
Demand
Wood Varnish Exterior search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×
Search terms
Top Wood Varnish Exterior search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood varnish exterior13K/yr
- varnish for wood outdoor5K/yr
- outdoor varnish for wood8K/yr
- outdoor wood varnish8K/yr
- exterior varnish for wood7K/yr
- outdoor varnish6K/yr
- exterior wood varnish6K/yr
- wood varnish outdoor3K/yr
- exterior varnish4K/yr
- waterproof varnish4K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Varnish Exterior
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very odd colour
I thought this was quite dark
White turns yellow
smells a bit fishy
and it's still slightly smelly
even after a few weeks its still smells awful
item is ok But not happy with packaging the can was leaking lucky did not leak on other items
Tin was leaking into plastic bag
Unfortunately, the tin was damaged and had leaked inside the packaging
didn`t repel water anywhere as good as i expected
Not waterproofed my bench at all, applied in sunshine left to dry for days indoors, first rain and its soaked in, not impressed
It looks a bit thin, watery,
Terrible product for sealing painted MDF
This is absolutely horrendous I painted all my sons woodwork grey
its bright yellow looks awful its been painted since March
Love
Good quality and Easy to use
Excellent Product
This is quality varnish
Does the job
As described
looks just what I need
Easy to use
Easy to Apply
Easy to put on
BEST MONEY EVER SPENT
great value
Good value
Good coverage
Excellent coverage and easy to apply
Perfect look and coverage for my bookshelf project
Return
0.5% Return rate 46% Fixable by listing
item is ok But not happy with packaging the can was leaking lucky did not leak on other items
Tin was leaking into plastic bag
Unfortunately, the tin was damaged and had leaked inside the packaging
This is not fit for use I will chuck the rest away
Very disappointed with this its smaller than I thought didnt go very far
Its a very small tin
Very odd colour
I thought this was quite dark
White turns yellow
Terrible product for sealing painted MDF
This is absolutely horrendous I painted all my sons woodwork grey
its bright yellow looks awful its been painted since March
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Varnish Exterior questions
Answered from the same tracked data.