Wood Stain
FailPrices span $3.33–$14.74, mostly outside the sweet spot, so Wood Stain is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £104K/yr434K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 42 sellers
Flapen Score
Wood Stain against its category
The dotted line is the DIY & Tools average. Past it, Wood Stain is stronger. Inside it, weaker.
Market
The Wood Stain market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Stain 434K times last year and spent an estimated £104K. The top 5 brands take 91% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £104Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- wood stain216K searches a year
02 · Price
A sale here is worth £8.34.
Listings sell for £8.34 on average, from £3.33 to £14.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.34 that is £4K to £6K a year per listing.
- Average price
- £8.34under the $15 to $100 sweet spot
- Price range
- £3.33–£14.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Painting Supplies, Tools & Wall Treatments. It carries 3,515 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,515per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Wood Stain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Furniture Clinic Wood Stain (Natural Oak) Fast Drying Highly Concentrated and Easy-to-Apply Light Oak Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 2,244
- Age
- 6y ago
Furniture Clinic Wood Stain (Dark Oak) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 3,694
- Age
- 6y ago
Littlefairs Wood Stain Water-Based - (Light Oak) Non-Toxic Eco-Friendly & Quick Drying - Easy-to-Apply Concentrated Formula for All Wood Types 15ml Tester Pot
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 10,381
- Age
- 9y ago
Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 750ml
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago
Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 250ml
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago
Trending
90-day click momentum
Littlefairs Wood Stain Water-Based - (Brown Mahogany) Non-Toxic Eco-Friendly & Quick Drying - Easy-to-Apply Concentrated Formula for All Wood Types 250ml
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 10,381
- Age
- 9y ago
Water Based Wood Stain Golden Oak 8.5oz/250ml Matte Fast Drying Stain Low Odor Non-Toxic Indoor Outdoor Wood Paint for Furniture Cabinet Door Window Wardrobe Paneling Trim & Multiple Finishes
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 7mo ago
Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 250ml
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago
Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Golden Oak)
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 9mo ago
Furniture Clinic Wood Stain (Teak) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 1,674
- Age
- 6y ago
Newest
by launch dateWater Based Wood Stain Golden Oak 8.5oz/250ml Matte Fast Drying Stain Low Odor Non-Toxic Indoor Outdoor Wood Paint for Furniture Cabinet Door Window Wardrobe Paneling Trim & Multiple Finishes
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 7mo ago
Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Golden Oak)
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 9mo ago
Wood Stain 500g Water Based Wood Stain and Sealer in One - No Priming No Top Coat Required Fast Drying Low Odor & Non-Toxic Perfect for Indoor and Outdoor Furniture (Teak with Tools)
- Price
- £14.74
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago
GRAIN GUARD English Oak Wood Stain 500ml Water Based Wood Stain for Furniture Doors & Cabinets Interior Wood Dye Low Odour Eco Friendly Non Toxic Quick Dry Easy Application
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 3y ago
GRAIN GUARD Medium Oak Wood Stain 500ml Water Based Wood Stain for Furniture Doors & Cabinets Interior Wood Dye Low Odour Eco Friendly Non Toxic Quick Dry Easy Application
- Price
- £10.71
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- Furniture Clinic50%
- Littlefair's21%
- Johnstone's11%
- GRAIN GUARD5%
- RUSTINS4%
- Village Green3%
- Open — no brand owns it (3 brands, 6%)
Demand
Wood Stain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Wood Stain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood stain216K/yr
- wood stain indoor60K/yr
- wood dye25K/yr
- stain17K/yr
- oak wood stain18K/yr
- wood stain gel8K/yr
- oak stain9K/yr
- natural oak wood stain6K/yr
- wood stains9K/yr
- medium oak wood stain9K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Stain
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Inconsistent colour
make it darker
came out grey
so the value for money is poor
Dont waste money
although the price is very high
50ml is tiny
Small tin
has not lasted
Im not naive enough to think it will last the full 5 years as it says on the tin
Bottle had leaked in packaging on arrival
However, leakage inside
Love
Perfect color match and
Beautiful colour
The colour is light
Good quality product, easy application and does the job nicely
Excellent, great results
Excellent product
Well worth the money
Good value for money
Good for the price
Easy to use
its easily applied
easy to apply
Nice stain easily applied from reliable manufacturer
Good Stain
The Wood Stain covers well
Return
1.2% Return rate 69% Fixable by listing
Inconsistent colour
make it darker
came out grey
Bottle had leaked in packaging on arrival
However, leakage inside
50ml is tiny
Small tin
Not effective in my view
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Stain questions
Answered from the same tracked data.