Wood Stain
FailPrices span $3.33–$14.74, mostly outside the sweet spot, so Wood Stain is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £104K/yr434K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 42 sellers
Flapen Score
Wood Stain against its category
The dotted line is the DIY & Tools average. Past it, Wood Stain is stronger. Inside it, weaker.
Market
The Wood Stain market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Stain 434K times last year and spent an estimated £104K. The top 5 brands take 91% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £104Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- wood stain216K searches a year
02 · Price
A sale here is worth £8.34.
Listings sell for £8.34 on average, from £3.33 to £14.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.34 that is £4K to £6K a year per listing.
- Average price
- £8.34under the $15 to $100 sweet spot
- Price range
- £3.33–£14.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Painting Supplies, Tools & Wall Treatments. It carries 3,515 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,515per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Wood Stain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Furniture Clinic Wood Stain (Natural Oak) Fast Drying Highly Concentrated and Easy-to-Apply Light Oak Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 2,244
- Age
- 6y ago

Furniture Clinic Wood Stain (Dark Oak) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 3,694
- Age
- 6y ago

Littlefairs Wood Stain Water-Based - (Light Oak) Non-Toxic Eco-Friendly & Quick Drying - Easy-to-Apply Concentrated Formula for All Wood Types 15ml Tester Pot
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 10,381
- Age
- 9y ago

Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 750ml
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago

Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 250ml
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago
Trending
estimated 90-day click momentum
Littlefairs Wood Stain Water-Based - (Brown Mahogany) Non-Toxic Eco-Friendly & Quick Drying - Easy-to-Apply Concentrated Formula for All Wood Types 250ml
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 10,381
- Age
- 9y ago

Water Based Wood Stain Golden Oak 8.5oz/250ml Matte Fast Drying Stain Low Odor Non-Toxic Indoor Outdoor Wood Paint for Furniture Cabinet Door Window Wardrobe Paneling Trim & Multiple Finishes
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 7mo ago

Johnstones - Interior & Exterior Woodstain - Natural Oak | Weathershield UV Resistant Quick Drying in 4 hours Durable & Flake-Resistan 5 Years Protection | 250ml
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 9y ago

Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Golden Oak)
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 9mo ago

Furniture Clinic Wood Stain (Teak) Fast Drying Highly Concentrated and Easy-to-Apply Wood Stain for All Indoor & Outdoor Wood Water Based & Non-Toxic 250ml
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 1,674
- Age
- 6y ago
Newest
by launch date
Water Based Wood Stain Golden Oak 8.5oz/250ml Matte Fast Drying Stain Low Odor Non-Toxic Indoor Outdoor Wood Paint for Furniture Cabinet Door Window Wardrobe Paneling Trim & Multiple Finishes
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 7mo ago

Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Golden Oak)
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 9mo ago

Wood Stain 500g Water Based Wood Stain and Sealer in One - No Priming No Top Coat Required Fast Drying Low Odor & Non-Toxic Perfect for Indoor and Outdoor Furniture (Teak with Tools)
- Price
- £14.74
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago

GRAIN GUARD English Oak Wood Stain 500ml Water Based Wood Stain for Furniture Doors & Cabinets Interior Wood Dye Low Odour Eco Friendly Non Toxic Quick Dry Easy Application
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 3y ago

GRAIN GUARD Medium Oak Wood Stain 500ml Water Based Wood Stain for Furniture Doors & Cabinets Interior Wood Dye Low Odour Eco Friendly Non Toxic Quick Dry Easy Application
- Price
- £10.71
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
42
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
6%
- Furniture Clinic50%
- Littlefair's21%
- Johnstone's11%
- GRAIN GUARD5%
- RUSTINS4%
- Village Green3%
- Open — no brand owns it (3 brands, 6%)
Demand
Wood Stain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Wood Stain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wood stain216K/yr
- wood stain indoor60K/yr
- wood dye25K/yr
- stain17K/yr
- oak wood stain18K/yr
- wood stain gel8K/yr
- oak stain9K/yr
- natural oak wood stain6K/yr
- wood stains9K/yr
- medium oak wood stain9K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Stain
We read the reviews and the return reasons for every product selling here.
“Inconsistent colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Stain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








