Wood Sealant
FailThe top 5 brands take 100% of clicks, so Wood Sealant is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £94K/yr42K searches / yr
- 90-day growth
- +16.5%search demand this quarter
- Competition
- 81%top-5 click share · 4 brands · 85 sellers
Flapen Score
Wood Sealant against its category
The dotted line is the DIY & Tools average. Past it, Wood Sealant is stronger. Inside it, weaker.
Market
The Wood Sealant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Sealant 42K times last year and spent an estimated £94K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +16.5%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £94Ka year
- Top search term
- roxil wood waterproofing liquid7K searches a year
02 · Price
A sale here is worth £23.79.
Listings sell for £23.79 on average, from £4.18 to £57.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.79 that is £2K to £6K a year per listing.
- Average price
- £23.79inside the $15 to $100 sweet spot
- Price range
- £4.18–£57.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Adhesives & Sealers. It carries 2,790 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Adhesives & Sealers
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,790per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Wood Sealant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Roxil Wood Waterproofing Liquid (5L Clear) Wood Preserver Outdoor Wood Sealer for decking Fence Sheds and Furniture
- Price
- £23.19
- Rating
- 4.4/5
- Reviews
- 7,215
- Age
- 10y ago

Roxil Wood Protection Cream - 1L Clear - One Coat Wood Sealer Instant Waterproofing Treatment Preserves Outdoor Fences Decking Furniture Shed
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 4,092
- Age
- 7y ago

Roxil Wood Waterproofing Liquid (2x5L & Sprayer Clear) 10 Year Outdoor Wood Preserver Sealer for Decking Fence Sheds and Furniture
- Price
- £57.20
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 10y ago

Roxil Wood Waterproofing Liquid (2x5L Clear) 10 Year Outdoor Wood Preserver Sealer for Decking Fence Sheds and Furniture
- Price
- £44.84
- Rating
- 4.4/5
- Reviews
- 7,215
- Age
- 10y ago

Roxil Wood Preserver Clear (5L) Odourless Pre-Treatment Wood Preservative Against Dry Rot Wet Rot Fungal Attack and Woodworm. Solvent Free Ready to Use for Outdoor Fence Decking & Shed
- Price
- £26.54
- Rating
- 4.5/5
- Reviews
- 922
- Age
- 6y ago
Trending
90-day click momentum
Roxil Wood Waterproofing Liquid (2x5L & Sprayer Clear) 10 Year Outdoor Wood Preserver Sealer for Decking Fence Sheds and Furniture
- Price
- £57.20
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 10y ago

Bond-It BDLSOK Lami-Mate Timber Sealant Oak EU3 Brown 290ml
- Price
- £4.60
- Rating
- 4.3/5
- Reviews
- 952
- Age
- 15y ago

Roxil Wood Stain Preserver 5 Litre (Autumn Gold) Fast-Drying Satin Finish for Decking Fence Shed Furniture. 5 Year Protection for Indoor & Outdoor
- Price
- £24.81
- Rating
- 4.5/5
- Reviews
- 1,687
- Age
- 4y ago

Roxil Wood Stain Preserver 5 Litre (Chestnut) Fast-Drying Satin Finish for Decking Fence Shed Furniture. Up to 5 Year Protection for Indoor & Outdoor
- Price
- £23.86
- Rating
- 4.5/5
- Reviews
- 1,687
- Age
- 4y ago

Roxil Wood Waterproofing Liquid (5L Clear) Wood Preserver Outdoor Wood Sealer for decking Fence Sheds and Furniture
- Price
- £23.19
- Rating
- 4.4/5
- Reviews
- 7,215
- Age
- 10y ago
Newest
by launch date
Gorilla Waterproof Coat & Seal Clear 473ml - Weatherproof Liquid Sealant | Stops & Prevents Leaks | For Roof Tiles Brick Wood Metal Concrete Stone Rubber Plastics*
- Price
- £12.34
- Rating
- 4.5/5
- Reviews
- 2,353
- Age
- 1y ago

Roxil Wood Stain Preserver 5 Litre (Autumn Gold) Fast-Drying Satin Finish for Decking Fence Shed Furniture. 5 Year Protection for Indoor & Outdoor
- Price
- £24.81
- Rating
- 4.5/5
- Reviews
- 1,687
- Age
- 4y ago

Roxil Wood Stain Preserver 5 Litre (Chestnut) Fast-Drying Satin Finish for Decking Fence Shed Furniture. Up to 5 Year Protection for Indoor & Outdoor
- Price
- £23.86
- Rating
- 4.5/5
- Reviews
- 1,687
- Age
- 4y ago

Roxil Wood Preserver Clear (5L) Odourless Pre-Treatment Wood Preservative Against Dry Rot Wet Rot Fungal Attack and Woodworm. Solvent Free Ready to Use for Outdoor Fence Decking & Shed
- Price
- £26.54
- Rating
- 4.5/5
- Reviews
- 922
- Age
- 6y ago

Roxil Wood Protection Cream - 1L Clear - One Coat Wood Sealer Instant Waterproofing Treatment Preserves Outdoor Fences Decking Furniture Shed
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 4,092
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Roxil90%
- Lami-Mate4%
- Sika3%
- GORILLA3%
- Open — no brand owns it (0%)
Demand
Wood Sealant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top Wood Sealant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roxil wood waterproofing liquid7K/yr
- roxil wood preserver7K/yr
- wood sealant11K/yr
- roxil4K/yr
- wood waterproofing sealant6K/yr
- roxil wood protection liquid2K/yr
- waterproof sealant for wood2K/yr
- wood sealant waterproof2K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Sealant
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wrong colour
Colour lighter than expected
Turns yellow
Some of it is still sticky
It's very sticky when applying with a brush so use one your not bothered about chucking afterwards as once used on this the brush will only be good for the bin
If you use over a large area it remains sticky
didn`t repel water anywhere as good as i expected
Not waterproofed my bench at all, applied in sunshine left to dry for days indoors, first rain and its soaked in, not impressed
I've found that watering not being repellent as it did at first testing
it can start to drip
Leaking gutters
Sealed problem leaks I had in a summer house
hard to use
Bit messy to apply
Hard to work compared to most other sealants
Love
Excellent product
Good quality
No complains
Does the job
As described
Does a good job just what we needed
Easy to use
Easy to apply
Easy to put on
Very good value for money
Great value
Good value
Water proof++++++++
The waterproofing effect seems reliable
Waterproof
Return
0.6% Return rate 64% Fixable by listing
Wrong colour
Colour lighter than expected
Turns yellow
it can start to drip
Leaking gutters
Sealed problem leaks I had in a summer house
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Sealant questions
Answered from the same tracked data.








