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Wood Sealant

Fail

The top 5 brands take 100% of clicks, so Wood Sealant is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£94K/yr42K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
81%top-5 click share · 4 brands · 85 sellers

Flapen Score

Wood Sealant against its category

The dotted line is the DIY & Tools average. Past it, Wood Sealant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Sealant 42K times last year and spent an estimated £94K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
9.4%
Market size, estimated
£94Ka year
Top search term
roxil wood waterproofing liquid7K searches a year

02 · Price

A sale here is worth £23.79.

Listings sell for £23.79 on average, from £4.18 to £57.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.79 that is £2K to £6K a year per listing.

Average price
£23.79inside the $15 to $100 sweet spot
Price range
£4.18–£57.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Adhesives & Sealers. It carries 2,790 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,790per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Wood Sealant products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

85

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Roxil90%
  • Lami-Mate4%
  • Sika3%
  • GORILLA3%
  • Open — no brand owns it (0%)

Demand

Wood Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Wood Sealant search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roxil wood waterproofing liquid7K/yr
  • roxil wood preserver7K/yr
  • wood sealant11K/yr
  • roxil4K/yr
  • wood waterproofing sealant6K/yr
  • roxil wood protection liquid2K/yr
  • waterproof sealant for wood2K/yr
  • wood sealant waterproof2K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Sealant

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Color”
0.6%of orders come back
“Wrong colour”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wood Sealant questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data