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Wood Sealant

Fail

The top 5 brands take 100% of clicks, so Wood Sealant is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£94K/yr42K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
81%top-5 click share · 4 brands · 85 sellers

Flapen Score

Wood Sealant against its category

The dotted line is the DIY & Tools average. Past it, Wood Sealant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Sealant 42K times last year and spent an estimated £94K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
9.4%
Market size, estimated
£94Ka year
Top search term
roxil wood waterproofing liquid7K searches a year

02 · Price

A sale here is worth £23.79.

Listings sell for £23.79 on average, from £4.18 to £57.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.79 that is £2K to £6K a year per listing.

Average price
£23.79inside the $15 to $100 sweet spot
Price range
£4.18–£57.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Adhesives & Sealers. It carries 2,790 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,790per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Wood Sealant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Roxil90%
  • Lami-Mate4%
  • Sika3%
  • GORILLA3%
  • Open — no brand owns it (0%)

Demand

Wood Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Wood Sealant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roxil wood waterproofing liquid7K/yr
  • roxil wood preserver7K/yr
  • wood sealant11K/yr
  • roxil4K/yr
  • wood waterproofing sealant6K/yr
  • roxil wood protection liquid2K/yr
  • waterproof sealant for wood2K/yr
  • wood sealant waterproof2K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Sealant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color12%−0.08

Wrong colour

Colour lighter than expected

Turns yellow

Adhesion/Stickiness8%−0.03

Some of it is still sticky

It's very sticky when applying with a brush so use one your not bothered about chucking afterwards as once used on this the brush will only be good for the bin

If you use over a large area it remains sticky

Water Resistance7%−0.07

didn`t repel water anywhere as good as i expected

Not waterproofed my bench at all, applied in sunshine left to dry for days indoors, first rain and its soaked in, not impressed

I've found that watering not being repellent as it did at first testing

Leak-Proof6%

it can start to drip

Leaking gutters

Sealed problem leaks I had in a summer house

Ease Of Use6%+0.23

hard to use

Bit messy to apply

Hard to work compared to most other sealants

Love

Quality-Overall27%+1.41

Excellent product

Good quality

No complains

Advertised Vs Actual Product10%+0.52

Does the job

As described

Does a good job just what we needed

Ease Of Use9%+0.23

Easy to use

Easy to apply

Easy to put on

Value For Money6%+0.19

Very good value for money

Great value

Good value

Water Resistance5%−0.07

Water proof++++++++

The waterproofing effect seems reliable

Waterproof

Return

0.6% Return rate 64% Fixable by listing

Color46%▇████▇

Wrong colour

Colour lighter than expected

Turns yellow

Quality-Overall7%█▄▅▃▁▂
Compatibility-Overall6%▁█▁▃▃▄
Advertised Vs Actual Product6%▁▁▅▂▁█
Leak-Proof5%▁▃▃▂█▁

it can start to drip

Leaking gutters

Sealed problem leaks I had in a summer house

FAQ

Common Wood Sealant questions

Answered from the same tracked data.