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Wood Repair Filler

Fail

The top 5 brands take 100% of clicks, so Wood Repair Filler is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£30K/yr39K searches / yr
90-day growth
+52.1%search demand this quarter
Competition
86%top-5 click share · 4 brands · 56 sellers

Flapen Score

Wood Repair Filler against its category

The dotted line is the DIY & Tools average. Past it, Wood Repair Filler is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Repair Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Repair Filler 39K times last year and spent an estimated £30K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
8.4%
Market size, estimated
£30Ka year
Top search term
toupret wood filler23K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £3.64 to £17.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£3.64–£17.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Adhesives & Sealers. It carries 1,730 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#116in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,730per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wood Repair Filler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

56

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Toupret87%
  • Sika9%
  • Everbuild2%
  • Ronseal2%
  • Open — no brand owns it (0%)

Search terms

Top Wood Repair Filler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toupret wood filler23K/yr
  • wood repair filler6K/yr
  • toupret wood repair filler3K/yr
  • stainable wood filler4K/yr
  • wood fill3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Repair Filler

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
0.4%of orders come back
“Costs more”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Wood Repair Filler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data