Skip to content

Wood Repair Filler

Fail

The top 5 brands take 100% of clicks, so Wood Repair Filler is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£30K/yr39K searches / yr
90-day growth
+52.1%search demand this quarter
Competition
86%top-5 click share · 4 brands · 56 sellers

Flapen Score

Wood Repair Filler against its category

The dotted line is the DIY & Tools average. Past it, Wood Repair Filler is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Repair Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Repair Filler 39K times last year and spent an estimated £30K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
8.4%
Market size, estimated
£30Ka year
Top search term
toupret wood filler23K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £3.64 to £17.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£3.64–£17.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Adhesives & Sealers. It carries 1,730 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#116in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,730per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wood Repair Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Toupret87%
  • Sika9%
  • Everbuild2%
  • Ronseal2%
  • Open — no brand owns it (0%)

Search terms

Top Wood Repair Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toupret wood filler23K/yr
  • wood repair filler6K/yr
  • toupret wood repair filler3K/yr
  • stainable wood filler4K/yr
  • wood fill3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Repair Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.09

Costs more

More expensive

its much more expensive

Hard Feel18%−0.12

it had gone rock hard

Rock hard inside

hard on arrival

Adhesion/Stickiness5%

Not good doesn't adhere / bond very well

Once hard the filler does not stick

Doesnt always stick to the wood

Durability5%−0.01

This could be a failed batch

Still not hardened 3 days later

goes off quickly

Color4%−0.02

Not white

Love

Quality-Overall21%+1.68

its a reasonably good match

get a good quality finish

Excellent product

Ease Of Use19%+1.12

The filler was easy to work with

It was easy to apply with a pallet knife

Easy to use

Wood Quality14%+1.07

Great woodfiller, great price

Solid as wood

It's my ultimate go to for all issues wood

Value For Money9%−0.09

Decent price

Good price

Great value

Advertised Vs Actual Product7%+0.30

Does the job well

Does exactly what it says

Does the job

Return

0.4% Return rate 50% Fixable by listing

Color39%▆█▅█▄▆

Not white

Defective Material/Parts10%▇▂▆▅█▄
Functionality-Overall6%▁▃▅▁█▁

Absolutely useless - did not do the job

Not perform as expected

Leak-Proof6%█▇▁▃▅▇
Hard Feel6%█▁▆▃▇▁

it had gone rock hard

Rock hard inside

hard on arrival

FAQ

Common Wood Repair Filler questions

Answered from the same tracked data.