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Wood Preserver Outdoor

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 91% of clicks, so Wood Preserver Outdoor is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£452K/yr254K searches / yr
90-day growth
+48.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 57 sellers

Flapen Score

Wood Preserver Outdoor against its category

The dotted line is the DIY & Tools average. Past it, Wood Preserver Outdoor is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Preserver Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Preserver Outdoor 254K times last year and spent an estimated £452K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £452K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+48.1%
Conversion, latest week
7.6%
Market size, estimated
£452Ka year
Peak month
April5.7× the quietest month
Top search term
wood preserver outdoor64K searches a year

02 · Price

A sale here is worth £23.26.

Listings sell for £23.26 on average, from £8.24 to £57.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £23.26 that is £17K to £23K a year per listing.

Average price
£23.26inside the $15 to $100 sweet spot
Price range
£8.24–£57.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£23K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Adhesives & Sealers. It carries 1,939 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#43in Adhesives & Sealers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,939per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Wood Preserver Outdoor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£90K£136K£181K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

57

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

4%

  • Everbuild42%
  • Roxil31%
  • Barrettine8%
  • Furniture Clinic6%
  • Sika5%
  • SIRAMICO COATINGS4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Wood Preserver Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 5.7×

Search terms

Top Wood Preserver Outdoor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wood preserver outdoor64K/yr
  • wood preserver30K/yr
  • wood treatment outdoor18K/yr
  • clear wood preserver outdoor14K/yr
  • wood sealer14K/yr
  • wood sealer waterproof outdoor10K/yr
  • roxil wood waterproofing liquid7K/yr
  • wood protector outdoor10K/yr
  • outdoor wood protector9K/yr
  • clear wood preserver9K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Preserver Outdoor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Water Resistance”
0.4%of orders come back
“Not waterproofed my bench at all, applied in sunshine left to dry for days indoors, first rain and its soaked in, not impressed”
A buyer, on “Water Resistance”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wood Preserver Outdoor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data