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Wood Oil Outdoor

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Wood Oil Outdoor is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£303K/yr161K searches / yr
90-day growth
+85.7%search demand this quarter
Competition
77%top-5 click share · 5 brands · 71 sellers

Flapen Score

Wood Oil Outdoor against its category

The dotted line is the DIY & Tools average. Past it, Wood Oil Outdoor is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Oil Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Oil Outdoor 161K times last year and spent an estimated £303K. All 5 brands take every click. Demand peaks in May–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +85.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+85.7%
Conversion, latest week
14.7%
Market size, estimated
£303Ka year
Peak month
May62.1× the quietest month
Top search term
teak oil64K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £5.64 to £27.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £12.83 that is £26K to £32K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£5.64–£27.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£26K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #15 within Painting Supplies, Tools & Wall Treatments. It carries 1,935 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#15in Painting Supplies, Tools & Wall Treatments
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,935per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Wood Oil Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£46K£91K£137K£182K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Bartoline60%
  • Furniture Clinic13%
  • Nordicare13%
  • FERRIS9%
  • Ronseal5%
  • Open — no brand owns it (0%)

Demand

Wood Oil Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jul · busiest ÷ quietest = 62.1×

Search terms

Top Wood Oil Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teak oil64K/yr
  • teak oil for garden furniture45K/yr
  • teak oil for outdoor furniture14K/yr
  • wood oil outdoor10K/yr
  • garden furniture oil6K/yr
  • outdoor furniture oil3K/yr
  • oil for garden furniture3K/yr
  • exterior wood oil3K/yr
  • bartoline teak oil3K/yr
  • outdoor wood oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Oil Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.11

Slightly thicker too

it would be as its very thin

So thin a waste of money

Smell13%−0.06

Gosh the smell is SO strong and horrible, its actually worried me

It has a smell for two days or so

Very strong nasty smell to it

Color11%−0.03

Not good turned my teak tables really dark and brown

looks like sprit with colour only

this is used not to change the colour

Quality-Overall6%+0.27

Buy a better quality oil

Poor quality

Thin poor quality

Natural Resource Wastage5%−0.03

Waste of money

Love

Value For Money25%+1.59

Well worth the money

Excellent value

Good deal

Quality-Overall19%+0.27

Very satisfactory

Good product revives and protects

Excellent product

Advertised Vs Actual Product12%+0.56

As advertised

Just what I needed

meets expectations

Ease Of Use8%+0.34

Easy to use

Easy to Apply

Easy to use gives a really nice finish soaks in well to

Wood Quality7%+0.58

Does what it says I like this brand protects wood well

Wood protector

Bought to treat outdoor furniture gives wood protection and longevity

Return

0.1% Return rate 54% Fixable by listing

Color35%▁▁▅█▇█

Not good turned my teak tables really dark and brown

looks like sprit with colour only

this is used not to change the colour

Leak-Proof18%▁▁█▅▂▃

Arrived damaged and leaking, unable to to tighten lid as it has been pushed in

Advertised Vs Actual Product9%▁▁▁▄█▆
Functionality-Overall6%▁▁▁▃█▁
Compatibility-Overall4%▁▁▁▅█▁

FAQ

Common Wood Oil Outdoor questions

Answered from the same tracked data.