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Wood Oil

Fail

Demand is soft, at -4.6% this quarter, so Wood Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£149K/yr168K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
65%top-5 click share · 10 brands · 14 sellers

Flapen Score

Wood Oil against its category

The dotted line is the DIY & Tools average. Past it, Wood Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Oil 168K times last year and spent an estimated £149K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
10.3%
Market size, estimated
£149Ka year
Peak month
January1.4× the quietest month
Top search term
mineral oil90K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £4.43 to £23.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.63 that is £9K to £11K a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£4.43–£23.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #408 within Painting Supplies, Tools & Wall Treatments. It carries 1,245 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#408in Painting Supplies, Tools & Wall Treatments
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,245per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Wood Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

11%

  • Materialix27%
  • Furniture Clinic21%
  • True Chem11%
  • DD teck11%
  • Lubrisolve11%
  • OURONS8%
  • Open — no brand owns it (4 brands, 11%)

Demand

Wood Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wood Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mineral oil90K/yr
  • food grade mineral oil46K/yr
  • mineral oil for chopping boards15K/yr
  • food safe mineral oil9K/yr
  • food grade mineral oil for chopping boards4K/yr
  • food-grade mineral oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Very small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data