Wood Oil
FailDemand is soft, at -4.6% this quarter, so Wood Oil is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £149K/yr168K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 14 sellers
Flapen Score
Wood Oil against its category
The dotted line is the DIY & Tools average. Past it, Wood Oil is stronger. Inside it, weaker.
Market
The Wood Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Oil 168K times last year and spent an estimated £149K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £149Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- mineral oil90K searches a year
02 · Price
A sale here is worth £8.63.
Listings sell for £8.63 on average, from £4.43 to £23.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.63 that is £9K to £11K a year per listing.
- Average price
- £8.63under the $15 to $100 sweet spot
- Price range
- £4.43–£23.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #408 within Painting Supplies, Tools & Wall Treatments. It carries 1,245 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #408in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,245per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Wood Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Materialix Food Grade Mineral Oil 250ml - for Wood Bamboo Stainless - Wooden Chopping Board Oil Butcher Block Oil - Cutting Board Oil and Conditioner Slate Oil Mineral Oil Food Grade
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 5,603
- Age
- 4y ago
Chopping Board Oil - Premium Food Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks Countertops - 250ml
- Price
- £7.86
- Rating
- 4.6/5
- Reviews
- 5,428
- Age
- 8y ago
True Chem - Premium White Mineral Oil: Odorless Food-Safe Wood Treatment for Cutting Boards Bowls & Utensils - 250ml
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
Ourons 100ml White Mineral Oil - Pure Food Safe
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 4y ago
DD Teck Food Grade Mineral Oil Chopping Board Oil for Cutting Boards Butcher Blocks & Countertops Food Safe Wood Conditioner for Wood Bamboo Slate & Stone (30ml Cap)
- Price
- £4.43
- Rating
- 4.1/5
- Reviews
- 190
- Age
- 3y ago
Trending
90-day click momentum
Vector & Grain Food Safe Beeswax Wood Polish & Conditioner 150ml - Natural Beeswax Carnauba Wax & Mineral Oil - For Chopping Boards Wooden Utensils & Worktops - Handmade in the UK
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 7mo ago
True Chem - Premium White Mineral Oil: Odorless Food-Grade Wood Treatment for Cutting Boards Bowls & Utensils - 500ml
- Price
- £6.82
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
True Chem - Premium White Mineral Oil: Odorless Food-Safe Wood Treatment for Cutting Boards Bowls & Utensils - 250ml
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
KEL - Chopping Board Oil - Premium Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks and Countertops - 250ml
- Price
- £5.54
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Lubrisolve Food Grade Mineral Oil for Cutting Boards Countertops and Butcher Blocks Slate and Stone 5 litres
- Price
- £23.45
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 3y ago
Newest
by launch dateVector & Grain Food Safe Beeswax Wood Polish & Conditioner 150ml - Natural Beeswax Carnauba Wax & Mineral Oil - For Chopping Boards Wooden Utensils & Worktops - Handmade in the UK
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 7mo ago
DD Teck Food Grade Mineral Oil Chopping Board & Butcher Block Conditioner for Cutting Boards Wood Bamboo & Countertops Clear Tasteless Odourless Kitchen Board Oil (30ml Nozel)
- Price
- £4.76
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
True Chem - Premium White Mineral Oil: Odorless Food-Safe Wood Treatment for Cutting Boards Bowls & Utensils - 250ml
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
KEL - Chopping Board Oil - Premium Grade Mineral Oil to Protect and Restore Wood Cutting Boards Butcher Blocks and Countertops - 250ml
- Price
- £5.54
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
True Chem - Premium White Mineral Oil: Odorless Food-Grade Wood Treatment for Cutting Boards Bowls & Utensils - 500ml
- Price
- £6.82
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Materialix27%
- Furniture Clinic21%
- True Chem11%
- DD teck11%
- Lubrisolve11%
- OURONS8%
- Open — no brand owns it (4 brands, 11%)
Demand
Wood Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wood Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mineral oil90K/yr
- food grade mineral oil46K/yr
- mineral oil for chopping boards15K/yr
- food safe mineral oil9K/yr
- food grade mineral oil for chopping boards4K/yr
- food-grade mineral oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Tiny tiny bottle
Very small bottle for the price
The price is absurd
A little bit pricey
Expensive for such a tiny amount
Chopping board oil
Needs to be oiled before using
Oil
it smells very heavily of wood so not perfect for what we needed
It has a strong smell of citronella
I can't detect much of a smell
the discrepancy between the listing description
The description states it is food grade but the label contradicts this. Please check your information before someone is poisoned
Love
Excellent product
Good product - does what is described
Excellent product - does the job effectively- lasts a long time
Ease of use
Easy to apply
Easy to apply
Good price
Excellent value for money
Good value for money
Just what I wanted
Worked better than expected
As described
This wax has a pleasant, mild scent
Great scent
smell very nice my My wooden furniture looks very impressive
Return
0.2% Return rate 23% Fixable by listing
the discrepancy between the listing description
The description states it is food grade but the label contradicts this. Please check your information before someone is poisoned
Very small
Tiny tiny bottle
Very small bottle for the price
not enough for the job
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Oil questions
Answered from the same tracked data.