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Wood Glue

Fail

The top 5 products take 100% of clicks, so Wood Glue is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£585K/yr611K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 86 sellers

Flapen Score

Wood Glue against its category

The dotted line is the DIY & Tools average. Past it, Wood Glue is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wood Glue 611K times last year and spent an estimated £585K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £585K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
23.4%
Market size, estimated
£585Ka year
Peak month
January1.9× the quietest month
Top search term
wood glue399K searches a year

02 · Price

A sale here is worth £4.10.

Listings sell for £4.10 on average, from £2.84 to £5.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 20,000 to 25,000 of them. At £4.10 that is £82K to £102K a year per listing.

Average price
£4.10under the $15 to $100 sweet spot
Price range
£2.84–£5.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
20,000–25,000
Revenue per listing a year
£82K–£102K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Adhesives & Sealers. It carries 18,194 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Adhesives & Sealers
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,194per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wood Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£117K£234K£351K£468K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • GORILLA78%
  • EVO-STIK13%
  • Everbuild9%
  • Open — no brand owns it (0%)

Demand

Wood Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Wood Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood glue399K/yr
  • gorilla wood glue47K/yr
  • wood glue strong for furniture54K/yr
  • wood glue strong21K/yr
  • strong wood glue12K/yr
  • strong wood glue heavy duty9K/yr
  • gorilla glue wood9K/yr
  • wood adhesive8K/yr
  • heavy duty glue6K/yr
  • glue for wood7K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%−0.08

Too hard to squeeze out the glue

Didn't glue my things together

Doesn't stick very well

Thickness7%−0.06

too thick

and couldn't use it as it had gone very thick

Leak-Proof7%

Cant comment on how good is the product due to the damage to the tip of the bottle and leakage

was leaking and it went all over my drive and clothes with hardly anything left in the damaged bottle

Water Resistance6%−0.01

Ok. Not really water proof

Gorilla wood glue not waterproof

Good glue, however be aware, this is not water proof

Quality-Overall6%−0.02

its great wouldnt use this supplier again

Absolute rubbish

Love

Adhesion/Stickiness41%−0.08

Great adhesion

Great glue, works well

Sticks well

Value For Money14%+2.17

Good value for money

Great Value

Good value

Quality-Overall14%−0.02

Excellent Product

Good product & excellent seller

no complaints

Strength5%+0.47

Good strong

The bond is really, genuinely strong

Now I have a plank stronger than god

Ease Of Use5%+0.22

Easy to use

easy to control

Very handy

Return

0.2% Return rate 10% Fixable by listing

Adhesion/Stickiness47%▇▇▇█▅▇

Too hard to squeeze out the glue

Didn't glue my things together

Doesn't stick very well

Leak-Proof21%▄▅▅▆█▃

Cant comment on how good is the product due to the damage to the tip of the bottle and leakage

was leaking and it went all over my drive and clothes with hardly anything left in the damaged bottle

Defective Material/Parts8%▅▆█▃▅█
Size-Overall7%█▄▁▃▃▆
Functionality-Overall5%▁▆▁▅██

Helped nothing

FAQ

Common Wood Glue questions

Answered from the same tracked data.