Wood Glue
FailThe top 5 products take 100% of clicks, so Wood Glue is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £585K/yr611K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 86 sellers
Flapen Score
Wood Glue against its category
The dotted line is the DIY & Tools average. Past it, Wood Glue is stronger. Inside it, weaker.
Market
The Wood Glue market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wood Glue 611K times last year and spent an estimated £585K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
23.4% of searches ended in a purchase last week.
Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £585K a year.
- Searches, last 12 months
- 611K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 23.4%
- Market size, estimated
- £585Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- wood glue399K searches a year
02 · Price
A sale here is worth £4.10.
Listings sell for £4.10 on average, from £2.84 to £5.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 20,000 to 25,000 of them. At £4.10 that is £82K to £102K a year per listing.
- Average price
- £4.10under the $15 to $100 sweet spot
- Price range
- £2.84–£5.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £82K–£102K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Adhesives & Sealers. It carries 18,194 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2in Adhesives & Sealers
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,194per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wood Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gorilla Wood Glue 118ml
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 40,124
- Age
- 13y ago

Gorilla Wood Glue 236 ml
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 40,124
- Age
- 16y ago

EVO-STIK Wood Glue 500ml - Interior - Extra Strong - Fast Setting Glue - Dries Clear - Suitable for All Wood Types
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 4,257
- Age
- 19y ago

Everbuild 502 All Purpose Weatherproof Wood Adhesive Suitable for typical Wood Bonding Applications 1 Litre
- Price
- £4.20
- Rating
- 4.6/5
- Reviews
- 5,164
- Age
- 19y ago

EVO-STIK Wood Glue Clear - 125ml - Interior - Extra Strong - Fast Setting Glue - Dries Clear - Suitable For All Wood Types
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 1,299
- Age
- 19y ago
Trending
90-day click momentum
Gorilla Wood Glue 118ml
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 40,124
- Age
- 13y ago

Everbuild 502 All Purpose Weatherproof Wood Adhesive Suitable for typical Wood Bonding Applications 1 Litre
- Price
- £4.20
- Rating
- 4.6/5
- Reviews
- 5,164
- Age
- 19y ago

EVO-STIK Wood Glue 500ml - Interior - Extra Strong - Fast Setting Glue - Dries Clear - Suitable for All Wood Types
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 4,257
- Age
- 19y ago

Gorilla Wood Glue 236 ml
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 40,124
- Age
- 16y ago

EVO-STIK Wood Glue Clear - 125ml - Interior - Extra Strong - Fast Setting Glue - Dries Clear - Suitable For All Wood Types
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 1,299
- Age
- 19y ago
Newest
by launch date
Gorilla Wood Glue 118ml
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 40,124
- Age
- 13y ago

Gorilla Wood Glue 236 ml
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 40,124
- Age
- 16y ago

Everbuild 502 All Purpose Weatherproof Wood Adhesive Suitable for typical Wood Bonding Applications 1 Litre
- Price
- £4.20
- Rating
- 4.6/5
- Reviews
- 5,164
- Age
- 19y ago

EVO-STIK Wood Glue 500ml - Interior - Extra Strong - Fast Setting Glue - Dries Clear - Suitable for All Wood Types
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 4,257
- Age
- 19y ago

EVO-STIK Wood Glue Clear - 125ml - Interior - Extra Strong - Fast Setting Glue - Dries Clear - Suitable For All Wood Types
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 1,299
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- GORILLA78%
- EVO-STIK13%
- Everbuild9%
- Open — no brand owns it (0%)
Demand
Wood Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Wood Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood glue399K/yr
- gorilla wood glue47K/yr
- wood glue strong for furniture54K/yr
- wood glue strong21K/yr
- strong wood glue12K/yr
- strong wood glue heavy duty9K/yr
- gorilla glue wood9K/yr
- wood adhesive8K/yr
- heavy duty glue6K/yr
- glue for wood7K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Glue
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too hard to squeeze out the glue
Didn't glue my things together
Doesn't stick very well
too thick
and couldn't use it as it had gone very thick
Cant comment on how good is the product due to the damage to the tip of the bottle and leakage
was leaking and it went all over my drive and clothes with hardly anything left in the damaged bottle
Ok. Not really water proof
Gorilla wood glue not waterproof
Good glue, however be aware, this is not water proof
its great wouldnt use this supplier again
Absolute rubbish
Love
Great adhesion
Great glue, works well
Sticks well
Good value for money
Great Value
Good value
Excellent Product
Good product & excellent seller
no complaints
Good strong
The bond is really, genuinely strong
Now I have a plank stronger than god
Easy to use
easy to control
Very handy
Return
0.2% Return rate 10% Fixable by listing
Too hard to squeeze out the glue
Didn't glue my things together
Doesn't stick very well
Cant comment on how good is the product due to the damage to the tip of the bottle and leakage
was leaking and it went all over my drive and clothes with hardly anything left in the damaged bottle
Helped nothing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Glue questions
Answered from the same tracked data.








